Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell


Mara Einstein - 2016
    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

The Concept of the Political


Carl Schmitt - 1927
    This edition of the 1932 work includes the translator's introduction (by George Schwab) which highlights Schmitt's intellectual journey through the turbulent period of German history leading to the Hitlerian one-party state. It also includes Leo Strauss's analysis of Schmitt's thesis and a foreword by Tracy B. Strong placing Schmitt's work into contemporary context.

Tim Book Two: Vinyl Adventures from Istanbul to San Francisco


Tim Burgess - 2016
    Tim really enjoyed his new role as an author, and so here it is: Tim Book Two - a tale of Tim's lifelong passion for records, the shops that sell them, and the people who make them.In some ways, the biggest events in Tim's life happened in the couple of years after he had finished writing his first book rather than in the forty years before. So he had more to say, but instead of another autobiography he chose a different way of telling the story. Tim set himself a quest. He would get in touch with people he admired, and ask them to suggest an album for him to track down on his travels, giving an insight into what makes them tick. It would also offer a chance to see how record shops were faring in the digital age - one in which vinyl was still a much-treasured format.Tim assembled his cast of characters, from Iggy Pop to Johnny Marr, David Lynch to Cosey Fanni Tutti. Texts, phone calls, emails and handwritten notes went out. Here is the tender, funny and surprising story of what came back.

Kick the Drink....Easily!


Jason Vale - 2011
    Whether you agree with this statement or not, one thing is for sure, you will never see alcohol in the same light ever again after reading this book. Jason Vale takes an honest and hard hitting look at people’s conceptions of our most widely consumed drug. Jason’s major argument is there is no such thing as an ‘alcoholic’ and that we are conditioned to accept alcohol as a ‘normal’ substance in today’s society despite the fact that it is the major cause of many of today’s social problems and a wide range of health issues. This book is much more than a simple eye opener, it will: change the way you see alcohol forever; show you how to stop drinking; help you enjoy the process and enjoy your life so much more than you do now without having to drink alcohol. So open your mind and take a journey with Jason to explore the myths about the most used and accepted drug addiction in the world!

Keep Calm and Parent On: A Guilt-Free Approach to Raising Children by Asking More from Them and Doing Less


Emma Jenner - 2014
    And what could be more enjoyable than well- behaved, respectful, healthy, thriving kids? Keep Calm and Parent On effectively places parenting expert Emma Jenner on your shoulder, helping you see your child’s behavior from an objective standpoint that puts you firmly in charge. Each chapter opens with a checklist of questions to ask yourself when you run into a specific problem, whether it’s sleeping, nutrition, communication, manners, consequences, or self-esteem. Jenner then breaks down each checklist, explaining how bad behavior is really just a habit that needs to be corrected. By connecting the dots in all areas of your child’s life, you can understand why he or she is acting out—and how to fix it. For example, the best discipline techniques in the world won’t work if a child is sleep-deprived, and a child will not demonstrate good manners if communication is faulty and he doesn’t understand what’s expected of him. Each chapter also features handy sidebars, as well as instructive and memorable quizzes. A strong proponent of raising our expectations, Jenner shows how parents can do more by doing less for their children. With an interactive format and straightforward solutions, this invaluable guide is designed to give parents bite-size takeaways they can use immediately with their children. Jenner’s blend of British and American parenting styles is more than advice; it is proof that all children are capable of behaving—and that you have the keys to unlocking their potential.

Once A Jolly Hangman : Singapore Justice In the Dock


Alan Shadrake - 2010
    This revised and updated edition covers Shadrake’s arrest, and his ongoing campaign against the death penalty as he prepares for his appeal.Singapore has one of the highest execution rates per capita in the world. Its government claims that only the death penalty can deter drug dealers from using their country as a transport hub—but this hard-hitting investigation reveals disturbing truths about how and when the death penalty is applied.Including in-depth interviews with Darshan Singh—Singapore’s chief executioner for nearly fifty years—and chilling accounts of high-profile cases, including the execution of Australian Nguyen Van Tuong, this is an horrific exposé of the gross abuse of human rights.

Failing Law Schools


Brian Z. Tamanaha - 2012
    Enrollments are on the rise, and their resources are often the envy of every other university department. Law professors are among the highest paid and play key roles as public intellectuals, advisers, and government officials. Yet behind the flourishing facade, law schools are failing abjectly. Recent front-page stories have detailed widespread dubious practices, including false reporting of LSAT and GPA scores, misleading placement reports, and the fundamental failure to prepare graduates to enter the profession.Addressing all these problems and more in a ringing critique is renowned legal scholar Brian Z. Tamanaha. Piece by piece, Tamanaha lays out the how and why of the crisis and the likely consequences if the current trend continues. The out-of-pocket cost of obtaining a law degree at many schools now approaches $200,000. The average law school graduate’s debt is around $100,000—the highest it has ever been—while the legal job market is the worst in decades, with the scarce jobs offering starting salaries well below what is needed to handle such a debt load. At the heart of the problem, Tamanaha argues, are the economic demands and competitive pressures on law schools—driven by competition over U.S. News and World Report ranking. When paired with a lack of regulatory oversight, the work environment of professors, the limited information available to prospective students, and loan-based tuition financing, the result is a system that is fundamentally unsustainable.Growing concern with the crisis in legal education has led to high-profile coverage in the Wall Street Journal and the New York Times, and many observers expect it soon will be the focus of congressional scrutiny. Bringing to the table his years of experience from within the legal academy, Tamanaha has provided the perfect resource for assessing what’s wrong with law schools and figuring out how to fix them.

It's Always Possible: One Woman's Transformation of Tihar Prison


Kiran Bedi - 1998
    With a foreword by the Dalai Lama and input from the prisoners themselves, this book illustrates Dr. Bedi's efforts to fundamentally change an entire prison system of criminality to one of humanity--Provided by publisher.

Essential Oils of the Bible: Connecting God's Word to Natural Healing


Randi Minetor - 2016
    One way of connecting to our spiritual selves or a higher power is through an essential oils practice, by making their soothing and sanctifying properties a part of daily routine. In Biblical times, essential oils were used for everything from holy ceremonies to everyday needs. Today, we can harness the all-natural power of essential oils to calm, purify, and heal our bodies and homes. Essential Oils of the Bible is written at the intersection of science and spirituality, allowing the benefits of both to infuse your spiritual essential oils practice.In Essential Oils of the Bible, you will find: Profiles of 30 essential oils of the Bible, each beautifully illustrated and featuring a verse in which it’s mentioned Oil profiles that specify medicinal properties and uses, precautions, and complementary or substitute oils 75 common needs for essential oils—from flu and muscle pain to kitchen care—and 150 simple remedies and recipes A handy list of oils in Scripture, noting book, chapter, and verse for each As practical as it is informative, Essential Oils of the Bible will shed new light on the essential oils that God manifested for natural health and wellness.

Self-Care: How to Live Mindfully and Look After Yourself


Claire Chamberlain - 2019
    Dip into this book whenever your energy is flagging and choose one of its many quick and easy self-care tips, from nourishing yourself with invigorating walks and delicious, healthy food to treating yourself to a slow evening of face masks and hot soaks. This soothing collection of self-care ideas and inspiring words contains the pick-me-up you need.

Essentials of the U.S. Health Care System


Leiyu Shi - 2004
    Health System, This Condensed Distillation Of The Important Topics Covered In Delivering Health Care In America Is The Perfect Resource For Courses In Health Policy, Allied Health, Health Administration And More. It Clarifies The Complexities Of Health Care Organization And Finance And Presents A Solid Overview Of How The Various Components Fit Together. The Second Edition Of Essentials Of The US Health Care System Has Been Updated To Include New Data, Charts, Tables And Accompanying Information Throughout The Book. Use As A Stand-Alone Text, Or A Supplement In Various Courses. New Content Includes: Medicare, Medicaid And SCHIP. Ongoing Evolution In U.S. Health Care As A Result Of Corporatization And Globalization. The Role Of Hospitalists. Updated Content On Parts C And D Of Medicare. Including Information On High-Deductible Health Plans/Health Savings Accounts As An Insurance Option. Updated Content On Primary Care And Community Oriented Health Care Development Current Development On Hospital Extensions To The Community. Current Development On Nano Technology. Current Health Policy Issues. Current Discussion On Healthcare Reforms, Including Future Challenges Posed By The Increased Need For Long-Term Care. New Third Edition Now Available!

Samidha (Literature in translation)


Sadhana Amte - 2008
    Autobiographical reminiscences of Sādhanā Āmaṭe, social worker from Maharashtra and her association with her husband, Bābā Āmaṭe.

Wanna Bet?: A Degenerate Gambler's Guide to Living on the Edge


Artie Lange - 2018
    He is also an artist haunted by his fair share of demons, which overtook him in the years that followed. After a suicide attempt, a two-year struggle with depression, and years of chronic opiate addiction, Artie entered recovery and built himself back up, chronicling his struggle in brave detail in his next book and second New York Times bestseller, Crash and Burn.In his hilarious third book, the two-time bestselling author, comedian, actor, and radio icon explains the philosophy that has kept his existence boredom-free since the age of 13—the love of risk. An avid sports better and frequent card player, Lange believes that the true gambler gets high not from winning, but from the chaotic unknown of betting itself. He recounts some of his favorite moments, many of which haven't involved money at all. In this candid and entertaining memoir, he looks back at the times he's wagered the intangible and priceless things in life: his health, his career, and his relationships. The stories found in Wanna Bet? paint a portrait of a man who would just as quickly bet tens of thousands of dollars on a coin toss as he would a well thought out NBA or NFL wager. Along for the ride are colorful characters from Artie's life who live by the same creed, from a cast of childhood friends to peers like comedian and known gambler Norm McDonald. The book is a tour of a subculture where bookies and mobsters, athletes and celebrities ride the gambling roller coaster for the love of the rush. Through it all, somehow Artie has come out ahead, though he does take a few moments to imagine his life if things hadn't quite gone his way. Unrepentant and unrestrained, the book is Lange at his finest.

Frontiers of Justice: Disability, Nationality, Species Membership


Martha C. Nussbaum - 2006
    Yet such theories, addressing the world and its problems, must respond to the real and changing dilemmas of the day. A brilliant work of practical philosophy, Frontiers of Justice is dedicated to this proposition. Taking up three urgent problems of social justice neglected by current theories and thus harder to tackle in practical terms and everyday life, Martha Nussbaum seeks a theory of social justice that can guide us to a richer, more responsive approach to social cooperation.The idea of the social contract--especially as developed in the work of John Rawls--is one of the most powerful approaches to social justice in the Western tradition. But as Nussbaum demonstrates, even Rawls's theory, suggesting a contract for mutual advantage among approximate equals, cannot address questions of social justice posed by unequal parties. How, for instance, can we extend the equal rights of citizenship--education, health care, political rights and liberties--to those with physical and mental disabilities? How can we extend justice and dignified life conditions to all citizens of the world? And how, finally, can we bring our treatment of nonhuman animals into our notions of social justice? Exploring the limitations of the social contract in these three areas, Nussbaum devises an alternative theory based on the idea of capabilities. She helps us to think more clearly about the purposes of political cooperation and the nature of political principles--and to look to a future of greater justice for all.

Bad Sex on Speed


Jerry Stahl - 2013
    Told with no concession to traditional narrative, in the voices of those in the grips and on the fringes, the stories that emerge are at once devastating, hysterical, and—perhaps most terrifying of all—going on all around you, all the time. Stahl digs deep into the psyche of the most demented and dispossessed among us, returning with a vision so unsparing that those not prepared to experience the screaming depths of speed psychosis up close and on the page should back slowly away and return to their lives unscathed.