Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    So will Dan Rooney. In Dan Rooney, the owner talks about growing up on Pittsburgh’s North Side, competing with Johnny Unitas for top high school quarterback honors in western Pennsylvania, learning the ropes of big-time sports from his father and mentor, Art Rooney (“the Chief”), helping to shape the modern NFL into America’s all-consuming passion, and forging the Steelers into a Super Bowl-winning dynasty. He also speaks frankly about winning and losing, and discusses his relationships with family, coaches, players, owners, NFL commissioners, the media, and the fans-“Steeler Nation.” It’s all here: the difficult contract negotiations, controversial decisions, memorable teams, and many behind-the-scenes stories of the growth of America’s favorite game. A dedicated family man and proud native of Pittsburgh, this chairman of one of the most successful franchises ever reveals the dynamics that have made him such a respected owner in the NFL.