Social Media Marketing when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series 4)


Gundi Gabrielle - 2017
    What is unique about each Social Media Platform? We'll cover what is unique about each social media platform and how best to use them, so you don't post the same everywhere. You'll be able to decide which social networks are best suited for your particular business and brand and how to use all the unique features available.Tips for creating great graphical posts and how to research viral topics are discussed as well as a number of great training resources (both free and paid) to take your social media marketing to the next level. Interactive with many Videos and Outside Resources Social Media Marketing has become one of the most effective strategies to build your brand online, spread your message and attract new clients and customers.This book will help you take your social media game to the next level. FREE Bonus Report: “Words that Sell” The Psychology behind the 10 most Influential Words in the English Language and how you can use them to GrowYour Following and turn Readers into Buyers Would You Like To Know More? Download now and start your Social Media Portfolio on a road to SuccessScroll to the top of the page and select the BUY button.

Crunch: If the Economy's Doing So Well, Why Do I Feel So Squeezed? (BK Currents)


Jared Bernstein - 2008
    In "Crunch" he answers these as well as dozens of others he has fielded from working Americans by email, on blogs, and at events where he speaks. Chances are if there's a stumper you've always wanted to ask an economist, it's solved in this book.

Homewreckers


Aaron Glantz - 2019
    Two years before the housing market collapsed in 2008, Donald Trump looked forward to a crash: “I sort of hope that happens because then people like me would go in and buy,” he said. But our future president wasn’t alone. While millions of Americans suffered financial loss, tycoons pounced to heartlessly seize thousands of homes—their profiteering made even easier because, as prize-winning investigative reporter Aaron Glantz reveals in Homewreckers, they often used taxpayer money—and the Obama administration’s promise to cover their losses.In Homewreckers, Glantz recounts the transformation of straightforward lending into a morass of slivered and combined mortgage “products” that could be bought and sold, accompanied by a shift in priorities and a loosening of regulations and laws that made it good business to lend money to those who wouldn’t be able to repay. Among the men who laughed their way to the bank: Trump cabinet members Steve Mnuchin and Wilbur Ross, Trump pal and confidant Tom Barrack, and billionaire Republican cash cow Steve Schwarzman. Homewreckers also brilliantly weaves together the stories of those most ravaged by the housing crisis. The result is an eye-opening expose of the greed that decimated millions and enriched a gluttonous few.

Watch Us Rise


Renée Watson - 2019
    They post everything online—poems, essays, videos of Chelsea performing her poetry, and Jasmine's response to the racial macroaggressions she experiences—and soon they go viral. But with such positive support, the club is also targeted by online trolls. When things escalate, the principal shuts the club down. Jasmine and Chelsea will risk everything for their voices—and those of other young women—to be heard.

It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News


Drew Curtis - 2007
    Curtis has noticed several distinct patterns that the media uses to turn the non-news into the news readers see each day. Exposing just how little reporting is actually going on, his book asks why we are overexposed to so much rubbish from news outlets.

In the Country We Love: My Family Divided


Diane Guerrero - 2016
    Born in the U.S., Guerrero was able to remain in the country and continue her education, depending on the kindness of family friends who took her in and helped her build a life and a successful acting career for herself, without the support system of her family.In the Country We Love is a moving, heartbreaking story of one woman's extraordinary resilience in the face of the nightmarish struggles of undocumented residents in this country. There are over 11 million undocumented immigrants living in the US, many of whom have citizen children, whose lives here are just as precarious, and whose stories haven't been told. Written with Michelle Burford, this memoir is a tale of personal triumph that also casts a much-needed light on the fears that haunt the daily existence of families likes the author's and on a system that fails them over and over.

The Leadership Genius of Julius Caesar: Modern Lessons from the Man Who Built an Empire


Phillip Barlag - 2016
    But sometimes the best way to move forward is to look back. Philip Barlag shows us that Julius Caesar is one of the most compelling leaders of the past to study—a man whose approach was surprisingly modern and extraordinarily effective. History is littered with leaders hopelessly out of touch with their people and ruthlessly pursuing their own ambitions or hedonistic whims. But Caesar, who rose from impoverished beginnings, proved by his words and deeds that he never saw himself as being above the average Roman citizen. And he had an amazing ability to generate loyalty, to turn enemies into allies and allies into devoted followers. Barlag uses dramatic and colorful incidents from Caesar's career—being held hostage by pirates, charging headlong alone into enemy lines, pardoning people he knew wanted him dead—to illustrate what Caesar can teach leaders today. Central to Barlag's argument is the distinction between force and power. Caesar avoided using brute force on his followers, understanding that fear never generates genuine loyalty. He exercised a power deeply rooted in his demonstrated personal integrity and his intuitive understanding of people's deepest needs and motivations. His supporters followed him because they wanted to, not because they were compelled to. Over 2,000 years after Caesar's death, this is still the kind of loyalty every leader wants to inspire. Barlag shows how anyone can learn to lead like Caesar.

Griftopia: Bubble Machines, Vampire Squids, and the Long Con That Is Breaking America


Matt Taibbi - 2010
    The stunning rise, fall, and rescue of Wall Street in the bubble-and-bailout era was the coming-out party for the network of looters who sit at the nexus of American political and economic power. The grifter class—made up of the largest players in the financial industry and the politicians who do their bidding—has been growing in power for a generation, transferring wealth upward through increasingly complex financial mechanisms and political maneuvers. The crisis was only one terrifying manifestation of how they’ve hijacked America’s political and economic life.Rolling Stone’s Matt Taibbi here unravels the whole fiendish story, digging beyond the headlines to get into the deeper roots and wider implications of the rise of the grifters. He traces the movement’s origins to the cult of Ayn Rand and her most influential—and possibly weirdest—acolyte, Alan Greenspan, and offers fresh reporting on the backroom deals that decided the winners and losers in the government bailouts. He uncovers the hidden commodities bubble that transferred billions of dollars to Wall Street while creating food shortages around the world, and he shows how finance dominates politics, from the story of investment bankers auctioning off America’s infrastructure to an inside account of the high-stakes battle for health-care reform—a battle the true reformers lost. Finally, he tells the story of Goldman Sachs, the “vampire squid wrapped around the face of humanity.” Taibbi has combined deep sources, trailblazing reportage, and provocative analysis to create the most lucid, emotionally galvanizing, and scathingly funny account yet written of the ongoing political and financial crisis in America. This is essential reading for anyone who wants to understand the labyrinthine inner workings of politics and finance in this country, and the profound consequences for us all.

King Coal


Upton Sinclair - 1917
    In the mines he befriends many of the workers, and realizes their misery and exploitation at the hands of the bosses. What he found there was abhorrent -- thus begins the tale of unionization and the advocacy workers' rights. Unionization, however, is easier spoken of than it is accomplished. It was a dangerous task -- for the leaders of the coal mines were hardened men, men who would not stop at petty threats and minor violence.

The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change


Adam Braun - 2014
    But while traveling he met a young boy begging on the streets of India, who after being asked what he wanted most in the world, simply answered, “A pencil.” This small request led to a staggering series of events that took Braun backpacking through dozens of countries before eventually leaving one of the world’s most prestigious jobs to found Pencils of Promise, the organization he started with just $25 that has since built more than 200 schools around the world.The Promise of a Pencil chronicles Braun’s journey to find his calling, as each chapter explains one clear step that every person can take to turn your biggest ambitions into reality, even if you start with as little as $25. His story takes readers behind the scenes with business moguls and village chiefs, world-famous celebrities and hometown heroes. Driven by compelling stories and shareable insights, this is a vivid and inspiring book that will give you the tools to make your own life a story worth telling.*All proceeds from this book will support Pencils of Promise.

Consumed: On Colonialism, Climate Change, Consumerism, and the Need for Collective Change


Aja Barber - 2021
    And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we spend our money and whose pockets it goes into and whose it doesn't (clue: the people who do the actual work) and will tell her story of how she came to learn the truth. In the second 'unlearning' half of the book, she will help you to understand the uncomfortable truth behind why you consume the way you do. She asks you to confront the sense of lack you have, the feeling that you are never quite enough and the reasons why you fill the aching void with consumption rather than compassion. And she makes you challenge this power disparity, and take back ownership of it. The less you buy into the consumer culture the more power you have. CONSUMED will teach you how to be a citizen not a consumer.

A Short History of Slavery


James Walvin - 2007
    Setting these historical documents against Walvin's own incisive historical narrative, the two layers of this extraordinary, definitive account of the Atlantic slave trade enable us to understand the rise and fall of one of the most shameful chapters in British history, the repercussions of which the modern world is still living with.

The Good Girls: An Ordinary Killing


Sonia Faleiro - 2021
    Sixteen-year-old Padma sparked and burned. Fourteen-year-old Lalli was an incorrigible romantic.They grew up in Katra Sadatganj, an eye-blink of a village in western Uttar Pradesh crammed into less than one square mile of land. It was out in the fields, in the middle of mango season, that the rumors started.Then one night in the summer of 2014 the girls went missing; and hours later they were found hanging in the orchard. Who they were, and what had happened to them, was already less important than what their disappearance meant to the people left behind.In the ensuing months, the investigation into their deaths would implode everything that their small community held to be true, and instigate a national conversation about sex and violence. Slipping deftly behind political maneuvering, caste systems and codes of honor in a village in northern India, The Good Girls returns to the scene of Padma and Lalli's short lives and shameful deaths, and dares to ask: what is the human cost of shame?

I'm Feeling Lucky: The Confessions of Google Employee Number 59


Douglas Edwards - 2011
    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

Glass House: The 1% Economy and the Shattering of the All-American Town


Brian Alexander - 2017
    Today it is damaged, discouraged, and fighting for its future. In Glass House, journalist Brian Alexander uses the story of one town to show how seeds sown 35 years ago have sprouted to give us Trumpism, inequality, and an eroding national cohesion.The Anchor Hocking Glass Company, once the world’s largest maker of glass tableware, was the base on which Lancaster’s society was built. As Glass House unfolds, bankruptcy looms. With access to the company and its leaders, and Lancaster’s citizens, Alexander shows how financial engineering took hold in the 1980s, accelerated in the 21st Century, and wrecked the company. We follow CEO Sam Solomon as he tries to rescue the company from the New York private equity firm that hired him. Meanwhile, Alexander goes behind the scenes, entwined with the lives of residents as they wrestle with heroin, politics, high-interest lenders, low wage jobs, technology, and the new demands of American life: people like Brian Gossett, the fourth generation to work at Anchor Hocking; Joe Piccolo, first-time director of the annual music festival who discovers the town relies on him, and it, for salvation; Jason Roach, who police believed may have been Lancaster’s biggest drug dealer; and Eric Brown, a local football hero-turned-cop who comes to realize that he can never arrest Lancaster’s real problems.