The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

    Drawing on the Buddhist concept of mindfulness, How to Be an Adult in Relationships explores five hallmarks of mindful loving and how they play a key role in our relationships throughout life:    1.  Attention to the present moment; observing, listening, and noticing all the feelings at play in our relationships.    2.  Acceptance of ourselves and others just as we are.    3.  Appreciation of all our gifts, our limits, our longings, and our poignant human predicament.    4.  Affection shown through holding and touching in respectful ways.    5.  Allowing life and love to be just as they are, with all their ecstasy and ache, without trying to take control. When deeply understood and applied, these five simple concepts—what Richo calls the five A's—form the basis of mature love. They help us to move away from judgment, fear, and blame to a position of openness, compassion, and realism about life and relationships. By giving and receiving these five A's, relationships become deeper and more meaningful, and they become a ground for personal transformation.