Book picks similar to
We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar
business
india
non-fiction
marketing
From Plassey to Partition: A History of Modern India
Sekhar Bandyopadhyay - 2004
It maps a wide and often complicated terrain of historical happenings, their main players in groups and as individuals, and contexts that enable us to see the formation of a nation through documents of resistance and struggle, assimilation and rejection.
City of Victory: The Rise and Fall of Vijayanagara
Ratnakar Sadasyula - 2016
Over the next 3 centuries, it would grow to become one of the mightiest empires in the world, the Vijayanagara Empire. An empire dazzling in it's achievements, in it's riches, in it's arts. From it's founding, to it's fall after the Battle of Tallikota to the heights it achieved under Sri Krishna Deva Raya, City of Victory aims to recreate the splendor and glory of one of the most magnificent empires ev
The Sceptical Patriot: Exploring the Truths Behind the Zero and Other Indian Glories
Sidin Vadukut - 2014
A land where history, myth and email forwards have come together to create a sense of a glorious past that is awe-inspiring...and also kind of dubious. But that is what happens when your future is uncertain and your present is kind of shitty—it gets embellished until it becomes a totem of greatness and a portent of potential. Sidin Vadukut takes on a complete catalogue of ‘India's Greatest Hits’ and ventures to separate the wheat of fact from the chaff of legend. Did India really invent the zero? Has it truly never invaded a foreign country in over 1,000 years? Did Indians actually invent plastic surgery before those insufferable Europeans? The truth is more interesting—and complicated—than you think.
Jaane Bhi Do Yaaro
Jai Arjun Singh - 2010
Some of the country s finest theatre and film talents all at key stages in their careers participated in its creation, but the journey was anything but smooth. Among other things, it involved bumping off disco killers and talking gorillas, finding air-conditioned rooms for dead rats, persuading a respected actor to stop sulking and eat his meals, and resisting the temptation to introduce logic into a madcap script. In the end, it was worth it.Kundan Shah s Jaane Bhi Do Yaaro is now a byword for the sort of absurdist, satirical humour that Hindi cinema just hasn t seen enough of. This is the story of how it came to be despite incredible odds and what it might have been. Jai Arjun Singh s engaging take on the making of the film and its cult following is as entertaining as the film itself.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Kevin Kelly - 2016
In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
The Sales Bible: The Ultimate Sales Resource
Jeffrey Gitomer - 1994
Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:How to make sales in any economic environment Twenty-five ways to get that most-elusive appointment Top-down selling How to fill the sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time This book is everything its title claims to be
Being Indian: Inside the real India
Pavan K. Varma - 2004
India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. The Indian economy is already the fourth largest in terms of purchasing power parity. It is in the top ten in overall GNP. Yet at least 200 million Indians remain desperately poor. Illiteracy rates are high. Communal violence is widespread; corruption endemic. Brides are still tortured and burnt for dowries; female infanticide is common. The caste system has lost little of its power and none of its brutality How are we to make sense of these apparently contradictory pictures of India today? And how can we overcome the many misconceptions about India that are fed by western stereotypes and Indians' own myths about themselves. Pavan Varma turns a sharply observant gaze on his fellow countrymen to examine what really makes Indians tick. How, for example, does the indifference of most middle-class Indians to the suffering of the poor square with their enthusiasm for parliamentary democracy? How can a people who so supported Mahatma Gandhi's strategy of non-violence during the struggle for independence burn young brides for their dowries and beat domestic servants to near-death? Why do Indians have a reputation for being spiritual and 'other-wordly' when their traditions so exalt the pursuit of material well-being as a principal goal of life? Drawing on sources as diverse as ancient Sanskrit treatises and Bollywood lyrics, Pavan Varma creates a vivid and compelling portrait of India and its people. Being Indian is an essential book for anyone who wishes to understand Indians, and for Indians who wish to understand themselves.
Our Hindu Rashtra: What It Is. How We Got Here
Aakar Patel - 2020
What led to this swing? Is it possible to trace the path to this point? Is there a way back to the just, secular, inclusive vision of our Constitution-makers?This country has long been an outlier in its South Asian neighbourhood, with its inclusive Constitution and functioning democracy. The growth of Hindutva, in some sense, brings India in line with the other polities here. In Our Hindu Rashtra, writer and activist Aakar Patel peels back layer after layer of cause and effect through independent India’s history to understand how Hindutva came to gain such a hold on the country. He examines what it means for India that its laws and judiciary have been permeated by prejudice and bigotry, what the breach of fundamental rights portends in these circumstances, and what the all-round institutional collapse signifies for the future of Indians.Most importantly, Patel asks and answers that most important of questions: what possibilities exist for a return? Thought-provoking and pulling no punches, this book is an essential read for anyone who wishes to understand the nature of politics in India and, indeed, South Asia.
Bombay, Meri Jaan: Writings on Mumbai
Jerry Pinto - 2003
Reclaimed from the sea, these would become the modern city of Bombay. A marriage of affluence and abject poverty, where a grey concrete jungle is the backdrop to a heady potpourri of ethnic, linguistic and religious subcultures, Bombay, renamed Mumbai after the goddess Mumbadevi, defies definition. Bombay, Meri Jaan, comprising poems and prose pieces by some of the biggest names in literature, in addition to cartoons, photographs, a song and a Bombay Duck recipe, tries to capture the spirit of this great metropolis. Salman Rushdie, Pico Iyer, Dilip Chitre, Saadat Hasan Manto, V.S. Naipaul, Khushwant Singh and Busybee, among others, write about aspects of the city: the high-rise apartments and the slums; camaraderie and isolation in the crowded chawls; bhelpuri on the beach and cricket in the gully; the women's compartment of a local train; encounter cops who battle the underworld; the jazz culture of the sixties; the monsoon floods; the Shiv Sena; the cinema halls; the sea. Vibrant, engaging and provocative, this is an anthology as rich and varied as the city it celebrates.
How Markets Fail: The Logic of Economic Calamities
John Cassidy - 2009
Farrar, Straus and Giroux, 2009.
Ancient India: in Historical Outline
D.N. Jha - 1998
It surveys the major developments in Indias social, economic and cultural history up to the end of the ancient period and the beginning of the early middle ages and explains the rise and growth of states with reference to their material basis. Special attention has been paid to the elements of change and continuity in society, economy and culture, and to the changing forms of exploitation and consequent social tensions as well as to the role of religion and superstition in society.
The Indian Constitution: Cornerstone of a Nation
Granville Austin - 1999
It discusses how and why the members of the Assembly wrote their constitution as they did. This new edition of Austin's classic work has a preface that brings it up to date with contemporary developments in constitutional law.
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
Leigh Gallagher - 2017
At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.
An Indian Spy in Pakistan
Mohanlal Bhaskar - 1984
The interrogation, which was done by the army and police, included torture of the worst kind imaginable. Many of his comrades went insane or ended their own lives. Large portions of his stories describe the methods used in gory and spine-chilling detail but there were also lighter moments with dacoits, prostitutes, pimps and dope smugglers in the same jails....’ He witnessed history unfolding from Mianwali jail: ‘... when Sheikh Mujibur Rehman was brought there, and had his grave dug and then refilled when Bhutto released him to return in truimph to Bangladesh. From his cell he watched Indian bombers and fighters knock out Pakistan’s airforce from the skies...’
The Krishna Key
Ashwin Sanghi - 2012
Humanity despaired of its fate if the Blue God were to die but was reassured that he would return in a fresh avatar when needed in the eventual Dark Age—the Kaliyug.In modern times, a poor little rich boy grows up believing that he is that final avatar.Only, he is a serial killer.In this heart-stopping tale, the arrival of a murderer who executes his gruesome and brilliantly thought-out schemes in the name of God is the first clue to a sinister conspiracy to expose an ancient secret—Krishna’s priceless legacy to mankind.Historian Ravi Mohan Saini must breathlessly dash from the submerged remains of Dwarka and the mysterious lingam of Somnath to the icy heights of Mount Kailash, in a quest to discover the cryptic location of Krishna’s most prized possession. From the sand-washed ruins of Kalibangan to a Vrindavan temple destroyed by Aurangzeb, Saini must also delve into antiquity to prevent a gross miscarriage of justice.Ashwin Sanghi brings you yet another exhaustively researched whopper of a plot, while providing an incredible alternative interpretation of the Vedic Age that will be relished by conspiracy buffs and thriller-addicts alike.