Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    His first major collection--Traveling Through the Dark--won the National Book Award. He published more than sixty-five volumes of poetry and prose and was Poetry Consultant to the Library of Congress-a position now known as the Poet Laureate. Before his death in 1993, he gave his son Kim the greatest gift and challenge: to be his literary executor.In Early Morning, Kim creates an intimate portrait of a father and son who shared many passions: archery, photography, carpentry, and finally, writing itself. But Kim also confronts the great paradox at the center of William Stafford's life. The public man, the poet who was always communicating with warmth and feeling-even with strangers-was capable of profound, and often painful, silence within the family. By piecing together a collage of his personal and family memories, and sifting through thousands of pages of his father's daily writing and poems, Kim illuminates a fascinating and richly lived life.

    In the third edition of this best-selling guide, you'll find these topics:- 83 exercises for free weights, machines, bands, and balls- 30 workouts for increasing size, endurance, and strength- Sport-specific programs for tennis, golf, cycling, running, and more- Eating plans and nutrition advice for adding lean muscle and losing fatStrength Training Past 50 will keep you active, healthy, and looking great with workouts and programs designed just for you.

    Don’t panic—slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.Puppy Training in 7 Easy Steps is a practical, step-by-step guide to guarantee that your cute and curious friend stays cute. From puppy proofing your home to mastering need-to-know commands, this fool-proof training manual sets you and your canine companion up for a lifetime of positively reinforced obedience and tail-wagging fun!In this dog training book, you’ll find: Puppy Prep—Stock up on all of the supplies you need to start training with helpful checklists and insider tips. Dog Training in 7-Steps—This includes bringing your puppy home, crate training, potty training, preventing food aggression, socializing your puppy, the six key commands, leash walking and coming when called. Troubleshooting Tips—Get quick advice to make sure your dog training goes according to plan, no matter how many squirrels, birds, or other temptations catch your pup’s attention. Sit. Stay. Heel. Fetch. This no-nonsense guide to dog training will teach you and your pup how to do it all in just 7 easy steps.

    It is meant to act as a guide-in-hand while visiting Slovenia, but it can be read just as well from the comfort of your own home to give you a deep­er and more colorful sense of what it’s like to live in this remarkable, little-known country.

    The only proviso is that each new destination must be to a different country. From Here to Anywhere takes him on a madcap adventure through 16 European nations in just sixteen days. Along the way, he visits a place called Moss in Norway and sees the 'most depressing street in Europe' in Belgium. He wanders through a Syrian refugee camp in Belgrade, crosses a UN-protected border in Cyprus, smashes a bottle of beer in a Hungarian church and drinks some Guinness in Dublin, all the while battling airport queues, cheap coffee and his fellow passengers. Jason Smart is the published author of nine other travel books: The Red Quest Flashpacking through Africa The Balkan Odyssey Temples, Tuk-tuks and Fried Fish Lips Panama City to Rio de Janeiro Bite Size Travel in North America Crowds, Chaos, ColourRapid Fire Europe Meeting the Middle East

    Using Cohen's trademark style-with tips, statistics, quotes, and stories from parents and students, as well as expert advice-this guide tackles the most important topics on parents''minds, including:• What parents should never say or do when dropping their child off on campus• Staying connected (but not too connected) to your child• When to visit, how often to visit, what to expect when visiting• Helping your child make good choices & supporting the wrong ones• What every parent must know about safety issues

    He lived his life happily as a bricklayer and grew up and honest man who loved soccer. In his 60s, he set about the long and arduous process of trying to find out who his real parents were. After much searching he discovered the family who had given him up for adoption and met up with them. He also scheduled to meet with the man he believed to be his half-brother; this man, it turned out, was the noted novelist Ian McEwan, author of Atonement and On Chesil Beach. A shocking revelation concerning a family affair that had long lain hidden was soon unearthed, and Dave learned that Ian was in fact his full brother. This is the amazing and heartwarming story of a sons wish to find his family, and two men gaining the brother that they had always wished for.

    Runners lose weight, boost energy, get leaner, develop discipline, and cultivate healthy relationships.Newon knows that running for beginners can be intimidating. Running For Women will help you ditch the excuses and commit to a healthy running practice, at any age, any level.This info-packed runner's resource features useful lifestyle tips, targeted running schedules, and valuable injury prevention strategies to get you started.Stay prepped at every step, with: Expert stories and valuable tips from master marathoners  Running gear and gadget must-haves for a smooth run  Fuel-friendly recipes that cover pre-run to post-run  Tips for running while pregnant and running with baby  Running For Women is the book you need to read before you hit the trails or the treadmill.

    They only accept dogs from high kill, rural shelters. There are thousands of sad books about animal cruelty, abuse and abandonment culminating with an emphasis on blame, shame and guilt. This is not one of those books. Find out why. Read it today. “Dog lovers, this is a great book and one you will enjoy.” – Mile High Dog Magazine

    

    She believes you can too.

    They announce that the logical and important places to begin to examine that history are eye witnesses. Miriam Brysk’s chronicle is among the more exceptional of these works. It reflects her own life: highly accomplished, intelligent, detailed and thoughtful. At age seven, Miriam, her mother Bronka and father, Chaim Miasnik, a renowned surgeon, escaped the Lida ghetto and joined Jewish partisans in the Lipiczany Forest. Before the end of the war, Miriam estimates that her father had saved hundreds of lives and helped build and supervise a partisan hospital in the swamps of the forest. Constantly hunted by German soldiers, she experienced childhood terror that has remained with her. She lost her innocence, her childhood, her youth as she clung to her mother and her prized possession, a pistol. Her head was shaved so she would look like a boy. Her memory of the details of that time—both in the Lida ghetto and in the forest—remains remarkably sharp and distinguishes this memoir from many others. — Sidney Bolkosky, William E. Stirton Professor in the Social Sciences, Professor of History, University of Michigan-Dearborn

    In Tharoorosaurus, he shares fifty-three examples from his vocabulary: unusual words from every letter of the alphabet. You don't have to be a linguaphile to enjoy the fun facts and interesting anecdotes behind the words! Be ready to impress-and say goodbye to your hippopotomonstrosesquipedaliophobia!

    along with a glossary of the important characters and terms used in the original book. Just in case that’s not enough for you, I’ve also included a list of possible study questions (book club discussion topics) and quotes from the book that I found interesting.Wrapping it all up is a discussion of the critical reviews for Killing Jesus as well as my overall opinion of the book. Plus much more!Whether you’re reading this for a book club, school report, or just want to get a quick preview before diving into the full length book, you can use this book review and study guide to get the most out of your experience reading Killing Jesus by Bill O'Reilly.I hope you enjoy this review summary book...~ Anthony Granger ~