EMERGENCY 24/7: Nurses of the Emergency Room, portrays thirty-one nurses, each with a distinctive voice and unique view of what really goes on behind the closed doors of the secret and chaotic world of the emergency room. Also included are the moment-by-moment chronicles of eleven nurses who worked in New York City and Washington, D.C., on September 11, 2001. These compelling accounts give new perspectives on the horrors and heroics of that tragic day. Ranging from inspiring to heart-rending to outrageously funny, these gripping narratives make EMERGENCY 24/7 a fascinating and provocative book—a fitting tribute to the frontline nurses.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Help for frustrated ADHD patients and their families. (As well as those with autism, PDD, Asperger’s syndrome, and other related conditions.) Attention deficit/hyperactive disorder (ADHD) is one of the most rapidly growing diagnoses of our generation. Often the diagnosis fails to provide real help, leaving patients, doctors, and families at a loss to know what to do next. But for the first time ever, new insights into the overwhelming number of similarities between Autism and ADHD are giving those with ADHD genuine hope. For years, the label of Autism has carried a negative connotation. Parents were afraid to admit the diagnosis and banished the term from discussion. Finally, The ADHD-Autism Connection gives parents, educators, and doctors a reason to embrace autism with a renewed sense of hope and understanding. This book will show how these understandings can minimize the frustration, misdiagnoses, and misunderstandings ADHD sufferers and their families face.

    Braided with that history is the moving story of Powers's beloved son Kevin--spirited, endearing, and gifted--who triumphed even while suffering from schizophrenia until finally he did not, and the story of his courageous surviving son Dean, who is also schizophrenic.A blend of history, biography, memoir, and current affairs ending with a consideration of where we might go from here, this is a thought-provoking look at a dreaded illness that has long been misunderstood.

    She explores the culture of genealogy buffs, the science of DNA, and the business of companies like Ancestry and 23andMe, all while tracing the story of one woman, her unusual results, and a relentless methodical drive for answers that becomes a thoroughly modern genetic detective story.

    The absentminded professor with untied shoelaces. The geeky Silicon Valley programmer who writes bullet­proof code but can’t get a date. But there is another set of (tiny) geniuses whom you would never add to those ranks—child prodigies. We mostly know them as the chatty and charming tykes who liven up day­time TV with violin solos and engaging banter. These kids aren’t autistic, and there has never been any kind of scientific connection between autism and prodigy.  Until now.  Over the course of her career, psychologist Joanne Ruthsatz has quietly assembled the largest-ever research sample of these children. Their accomplishments are epic. One could reproduce radio tunes by ear on a toy guitar at two years old. Another was a thirteen-year-old cooking sensation. And what Ruthsatz’s investigation revealed is noth­ing short of astonishing. Though the prodigies aren’t autistic, many have autistic family members. Each prodigy has an extraordinary memory and a keen eye for detail—well-known but often-overlooked strengths associated with autism.  Ruthsatz and her daughter and coauthor, Kim­berly Stephens, now propose a startling possibility: What if the abilities of child prodigies stem from a genetic link with autism? And could prodigies— children who have many of the strengths of autism but few of the challenges—be the key to a long-awaited autism breakthrough?  In The Prodigy’s Cousin, Ruthsatz and Stephens narrate the poignant stories of the children they have studied, including that of a two-year-old who loved to spell words like “algorithm” and “confeder­ation,” a six-year-old painter who churned out mas­terpieces faster than her parents could hang them, and a typically developing thirteen-year-old who smacked his head against a church floor and woke up a music prodigy.  This inspiring tale of extraordinary children, indomitable parents, and a researcher’s unorthodox hunch is essential reading for anyone interested in the brain and human potential. Ruthsatz and Stephens take us from the prodigies’ homes to the depths of the autism archives to the cutting edge of genetics research, all while upending our under­standing of what makes exceptional talent possible.

    Robert Lesslie, whose routine faced him with times of grief or pain, relief or delight, life or death. Such everyday happenings and encounters gave rise to these vignettes—in which readers will meet up with the characters, coincidences, and complications common to the emergency room:characters like Freddy, who literally shoots himself in the footcoincidences like finally having the chance to hear what patients say to each other when doctors and nurses aren’t in the roomcomplications such as dealing with parents who buy lottery tickets and alcohol instead of medicine for their little boyThese heart-tugging, heart-lifting slices of life will prompt readers to search for opportunities to give the comfort of a touch, the grace of a kind word, or a prayer that brings hope and healing.

    He is unable to speak more than a few words, barely capable of expressing his most basic needs, oblivious to danger and blind to other people’s emotions. This is the heart-wrenching story of bringing up a child who will always be a little boy and an account of both the heartbreak and the unexpected joy of autism. With raw and sometimes brutal honesty, Christopher and Nicola Stevens lay bare their experiences, which are by turns harrowing, funny, and inspirational. As David’s story unfolds, his parents reveal how the condition has both tested their limits, and helped to forge an unbreakable bond of love.

    While modern social life can make even the best of us feel gawky, for roughly one in five of us, navigating its challenges is consistently overwhelming—an ongoing maze without an exit. Often unable to grasp social cues or master the skills and grace necessary for smooth interaction, we feel out of sync with those around us. Though individuals may recognize their awkward disposition, they rarely understand why they are like this—which makes it hard for them to know how to adjust their behavior.Psychologist and interpersonal relationship expert Ty Tashiro knows what it’s like to be awkward. Growing up, he could do math in his head and memorize the earned run averages of every National League starting pitcher. But he couldn’t pour liquids without spilling and habitually forgot to bring his glove to Little League games. In Awkward, he unpacks decades of research into human intelligence, neuroscience, personality, and sociology to help us better understand this widely shared trait. He explores its nature vs. nurture origins, considers how the awkward view the world, and delivers a welcome counterintuitive message: the same characteristics that make people socially clumsy can be harnessed to produce remarkable achievements.Interweaving the latest research with personal tales and real world examples, Awkward offers reassurance and provides valuable insights into how we can embrace our personal quirks and unique talents to harness our awesome potential—and more comfortably navigate our complex world.

    

    A roadmap through the intricacies of public documents and online databases, the book also highlights genetic testing resources that can make it possible to know one's distant tribal roots in Africa.For Oprah, the path back to the past was emotion-filled and profoundly illuminating, connecting the narrative of her family to the larger American narrative and "anchoring" her in a way not previously possible. For the reader, Finding Oprah's Roots offers the possibility of an equally rewarding experience.

    An intelligent account of one man's experiences of mental illness and institutions: a rare insight into a hidden world.

     Born a boy but raised a girl, Joe was 25 years old and still living as Joella when he discovered the full truth about his beginnings. For decades, doctors believed baby boys born without a penis should be classified as girls. When he was eight, Joe's plight attracted worldwide media attention – and touched the heart of Princess Diana. She's A Boy is Joe's story; a true survivor who has overcome unthinkable physical and emotional challenges and come out the other side with a firm sense of who he really is.

    Although he is a successful and acclaimed photojournalist, Handler has often seen himself as an outsider—a social outcast.  With courage and candor, he recalls the difficulties he suffered growing up, the confusion he experienced when doctors misdiagnosed his bizarre behavior as a psychological aberration, and finally how, restless and despairing, he embarked on a quest for answers.   In Twitch and Shout, Handler sets out, camera in hand, on a journey through less than savory parts of America.  From a transvestite bar in Tampa to a flophouse in New Orleans to a community health center in New York, he meets a variety of people who, like himself, don’t conform to the standards of conventional society. With a keen eye for detail and an acute sense of humor, this memoir perfectly captures the unique and unforgettable life of a Touretter.

    Her inspiring narrative offers compelling insights into daily life with Elijah's Asperger's syndrome and her own 'shadow syndrome', which affects many family members of autistics. It is also a celebration of the idiosyncratic beauty of the Asperger mind and the sense of mutual support and self-respect in the ASD community.This revised edition includes a contribution from Elijah and a new chapter that brings the story up-to-date: the author successfully sets up a specialist educational unit for Asperger pupils, Elijah experiences his first two years of school, and the author's dawning recognition of her own Asperger's Syndrome leads to major life changes.Elijah's Cup offers moving and insightful observations as well as factual information for parents and anyone working with people with ASDs.