A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

     "Takes the pressure off cooks who don't have much time... but still want to savor the season's bounty." -Chicago Tribune (Review of the prior edition) The Complete Book of Small-Batch Preserving takes the guesswork out of home preserving. Both beginners and pros can make the most of fresh fruits and vegetables when these are readily available and inexpensive. Because these recipes require a minimum of time and fuss, home cooks will enjoy creating the preserves almost as much as everyone will enjoy tasting them. Included are both traditional and new recipes. Detailed instructions provide the safest and latest processing methods. Some recipes are suitable for microwaves. A brand new chapter features freezer preserving as an alternative to the traditional methods. The more than 300 enticing recipes include: Jams, jellies and low-sugar spreads Conserves, butters and curds Pickles, relishes and chutneys Salsas, mustards and marinades Flavored oils Dessert sauces, syrups and liqueurs. With delectable recipes and professional tips, The Complete Book of Small-Batch Preserving is the ideal guide for anyone who craves home-made preserves but doesn't want to spend all day in the kitchen. (20010521)

    In True Wealth, economist Juliet B. Schor rejects the sacrifice message, with the insight that social innovations and new technology can simultaneously enhance our lives and protect the planet. Schor shares examples of urban farmers, DIY renovators, and others working outside the conventional market to illuminate the path away from the work-and-spend cycle and toward a new world rich in time, creativity, information, and community.

    Food and Drug Administration-launched a major crackdown on small dairies producing raw milk. Replete with undercover agents, sting operations, surprise raids, questionable test-lab results, mysterious illnesses, propaganda blitzes, and grand jury investigations, the crackdown was designed to disrupt the supply of unpasteurized milk to growing legions of consumers demanding healthier and more flavorful food.The Raw Milk Revolution takes readers behind the scenes of the government's tough and occasionally brutal intimidation tactics, as seen through the eyes of milk producers, government regulators, scientists, prosecutors, and consumers. It is a disturbing story involving marginally legal police tactics and investigation techniques, with young children used as political pawns in a highly charged atmosphere of fear and retribution.Are regulators' claims that raw milk poses a public health threat legitimate? That turns out to be a matter of considerable debate. In assessing the threat, The Raw Milk Revolution reveals that the government's campaign, ostensibly designed to protect consumers from pathogens like salmonella, E. coli 0157: H7, and listeria, was based in a number of cases on suspect laboratory findings and illnesses attributed to raw milk that could well have had other causes, including, in some cases, pasteurized milk.David Gumpert dares to ask whether regulators have the public's interest in mind or the economic interests of dairy conglomerates. He assesses how the government's anti-raw-milk campaign fits into a troublesome pattern of expanding government efforts to sanitize the food supply-even in the face of ever-increasing rates of chronic disease like asthma, diabetes, and allergies. The Raw Milk Revolution provides an unsettling view of the future, in which nutritionally dense foods may be available largely through underground channels.

    Today, greenhouses and sunrooms are real living spaces where gardeners spend as much time with a book and a cup of coffee as they do with a watering can and a pair of pruning shears. In this fully revised edition of a best-selling classic, veteran gardener Shane Smith embraces this new "lifestyle" approach to greenhouse gardening. Through lively writing that balances wit with commonsense advice, Smith draws on his more than 20 years' experience to cover everything you need to know to establish a charming and productive greenhouse.“Exceptionally comprehensive . . . a joy to read.”—Hobby Greenhouse Association

    Three dozen esteemed writers, farmers, chefs, activists, and visionaries address the highs and lows of farming life—as well as larger questions of how our food is produced and consumed—in vivid and personal detail. Barbara Kingsolver speaks to the tribe of farmers—some born to it, many self-selected—with love, admiration, and regret. Dan Barber traces the rediscovery of lost grains and foodways. Michael Pollan bridges the chasm between agriculture and nature. Bill McKibben connects the early human quest for beer to the modern challenge of farming in a rapidly changing climate. Congresswoman Chellie Pingree probes the politics of being a young farmer today. Farmer Mas Masumoto passes on family secrets to his daughter—and not-soon-forgotten stories to us all. Other contributors include Temple Grandin, Verlyn Klinkenborg, Wendell Berry, Rick Bayless, and Marion Nestle.Letters to a Young Farmer is both a compelling history and a vital road map—a reckoning of how we eat and farm; how the two can come together to build a more sustainable future; and why now, more than ever before, we need farmers.

    The spread includes not just food and water, but all the materials needed for shelter, clothing, healthcare, and education. How do you know how much to take? How much is enough to leave for your neighbors behind you—not just the six billion people, but the wildlife, and the as-yet-unborn?In the face of looming ecological disaster, many people feel the need to change their own lifestyles as a tangible way of transforming our unsustainable culture. Radical Simplicity is the first book that guides the reader to a personal sustainability goal, then offers a process to monitor progress to a lifestyle that is equitable amongst all people, species, and generations. It employs three tools to help readers begin their customized journey to simplicity:>It builds on steps from Your Money or Your Life so readers can design their own personal economics to save money, get free of debt, and align their work with their values.It uses refined tools from Our Ecological Footprint so readers can measure how much nature is needed to supply all they consume and absorb their waste.Combining lyrical narrative, compassionate advocacy, and absorbing science, Radical Simplicity is a practical, personal answer to twenty-first century challenges that will appeal as much to Cultural Creatives and students as to spiritual seekers, policy makers, and sustainability professionals.Jim Merkel quit his job as a military engineer following the Exxon Valdez disaster and has since worked to develop tools for personal and societal sustainability. He founded the Global Living Project to further this work and conducts workshops around North America on this topic.

    Now, Kunstler turns his wickedly mordant and astute eye on urban life both in America and across the world. From classical Rome to the "gigantic hairball" of contemporary Atlanta, he offers a far-reaching discourse on the history and current state of urban life.The City in Mind tells the story of urban design and how the architectural makeup of a city directly influences its culture as well as its success. From the ingenious architectural design of Louis-Napoleon's renovation of Paris to the bloody collision of cultures that occurred when Cortes conquered the Aztec capital Tenochtitlan, from the grandiose architectural schemes of Hitler and Albert Speer to the meanings behind the ludicrous spectacle of Las Vegas, Kunstler opens up a new dialogue on the development and effects of urban construction. In his investigations, he discovers American communities in the Sunbelt and Southwest alienated from each other and themselves, Northeastern cities caught between their initial civic construction and our current car-obsessed society, and a disparate Europe with its mix of pre-industrial creativity, and war-marked reminders of the twentieth century.Expanding on ideas first discussed in Jane Jacobs' seminal work, The Death and Life of Great American Cities, Kunstler looks to Europe to discover what is constant and enduring in cities at their greatest, and at the same time, how a city's design can be directly linked to its decline. In these dazzling excursions he finds the reasons that American got lost in its suburban wilderness and locates the pathways in culture that might lead to a civic revival here.

    Orphaned at an early age, Beresford-Kroeger was raised by elderly relatives in Ireland in the Druidic tradition, taught the overlap between the arts and sciences, and the triad of body, mind and spirit. After pursuing a PhD in medical biochemistry, Beresford-Kroeger set out on a quest to preserve the world's forests. In this warm and wise collection of essays, she gives us a guide for living simply and well: which foods to eat and which to avoid; how to clean our homes and look after pets; how we can protect ourselves and our loved ones from illness; and why we need to appreciate nature. She provides an easy dose of healing, practical wisdom, blending modern medicine with aboriginal traditions. This inspiring, accessible book emphasizes back to basics, with the touchstone not an exotic religion or meditation practice, but the natural world around us.

    What at first sounds pastoral and idyllic soon becomes a series of challenges as the realities of what it takes to run a farm come to light. From making the classic neophyte agronomist error of getting emotionally involved with her chickens to ruminating on the value of radishes, Hopkins's retelling of life on a farm in the modern age is engaging, even gripping. Through it all, Hopkins cultivates a sense of belonging, and with a lot of hard work and a little luck, she becomes quite a bit more than just a farmer's girlfriend.

    Already mindful of the impact human activity has on the environment, the author and her family decided to take a further step towards thoughtful living by aiming for complete domestic sustainability. For six months, the Cockburns grew, bartered for, and made everything they ate; used exclusively solar power; collected rainwater for drinking, cleaning, and cooking; parked the cars and turned to bicycles; and aimed to not spend a single dollar. From just their average home on an average-sized lot, they experienced success, surprises, and challenges in their quest—all while learning about themselves as a family. Whether readers are looking for lessons on adopting some—or all—of the Cockburns' practices or are just curious about what it might take to “do it yourself” even more deeply, this story will bring them along for the ride.

    So if we are to address the problems of environmental deterioration and peak oil adequately, the city has to be a major focus of attention.Ecocities is about re-building cities and towns based on ecological principles for the long term sustainability, cultural vitality and health of the Earth’s biosphere. Unique in the literature is the book’s insight that the form of the city really matters – and that it is within our ability to change it, and crucial that we do. Further, that the ecocity within its bioregion is comprehensible and do-able, and can produce a healthy and potentially happy future.Ecocities describes the place of the city in evolution, nature and history. It pays special attention to the key question of accessibility and transportation, and outlines design principles for the ecocity. The reader is encouraged to plunge in to its economics and politics: the kinds of businesses, planning and leadership required. The book then outlines the tools by which a gradual transition to the ecocity could be accomplished. Throughout, this new edition is generously illustrated with the author’s own inspired visions of what such rebuilt cities might actually look like.Richard Register is one of the world's great theorists and authors in ecological city design and planning. The founder of Urban Ecology and Ecocity Builders, he convened the first International Ecocity Conference in 1990, lectures around the world, and has authored two previous books, as well as an earlier edition of Ecocities.

    We have convinced ourselves that our technology and large institutions have developed a'i uncontrollable momentum of their own when human experience actually indicates we can both control and redirect them—but only if we realize that the most important single resource is human beings.E. F. Schumacher was the Economic adviser of the National Coal Board in England from 1950 to 1970. German born, in 1930 he went as a Rhodes scholar to study economics at Oxford, and later taught economics at Columbia University. Before his death in 1977 he was a director of the Scott-Bader Company and The Soil Association in England.

    

    Essential reading for a new generation of entrepreneurs and for all who want to help create a better world. Photos.