Meet Mr. Product: The Art of the Advertising Character


Warren Dotz - 2003
    Product youll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Bordens Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Products pages to bursting.

Seduced by Mrs. Robinson: How "The Graduate" Became the Touchstone of a Generation


Beverly Gray - 2017
    . . The book as a whole offers a fascinating look at how this movie tells a timeless story.” —The Washington PostMrs. Robinson, you’re trying to seduce me. Aren’t you? When The Graduate premiered in December 1967, its filmmakers had only modest expectations for what seemed to be a small, sexy art-house comedy adapted from an obscure first novel by an eccentric twenty-four-year-old. There was little indication that this offbeat story—a young man just out of college has an affair with one of his parents’ friends and then runs off with her daughter—would turn out to be a monster hit, with an extended run in theaters and seven Academy Award nominations. The film catapulted an unknown actor, Dustin Hoffman, to stardom with a role that is now permanently engraved in our collective memory. While turning the word plastics into shorthand for soulless work and a corporate, consumer culture, The Graduate sparked a national debate about what was starting to be called “the generation gap.” Now, in time for this iconic film’s fiftieth birthday, author Beverly Gray offers up a smart close reading of the film itself as well as vivid, never-before-revealed details from behind the scenes of the production—including all the drama and decision-making of the cast and crew. For movie buffs and pop culture fanatics, Seduced by Mrs. Robinson brings to light The Graduate’s huge influence on the future of filmmaking. And it explores how this unconventional movie rocked the late-sixties world, both reflecting and changing the era’s views of sex, work, and marriage.

Spon: A Guide to Spoon Carving and the New Wood Culture


Barn The Spoon - 2017
    King of the whittlers.' Sunday Telegraph Barn The Spoon, as he’s affectionately known is a rare master craftsman in the art of spoon carving. In this book he generously shares his extraordinary skill, gentle philosophy and his life’s work – designing and carving beautiful spoons that are both a joy to use and hold.The simple, ordinary spoon is part of our everyday lives, intimately entwined with the acts of eating and socialising, from stirring our first cup of coffee to scraping the last bit of pudding from the bowl. And who doesn't like to spoon in bed? Barn’s spoons will take you on a journey into the new wood culture, from understanding the relationship between wood, the raw material and its majestic origins in our trees and woodland, to the workshop and the axe block, and into your own kitchen. Barn will show you how to use the axe and knife, from how they should feel in your hand to honing the perfect edge when carving your own spoons. Featuring sixteen unique designs in the four main categories of spoon – eating, serving, cooking and measuring spoons, Barn takes you through the nuances of their making, how each design is informed by its function at the table or in the kitchen, and the key skills you will learn – such as creating octagonal handles, manipulating grain patterns and mastering bent branches. Beautiful photography will inspire and act as a blue-print to help perfect your technique.

Three Tigers, One Mountain: A Journey Through the Bitter History and Current Conflicts of China, Korea, and Japan


Michael Booth - 2020
    In his latest entertaining and thought provoking narrative travelogue, Michael Booth sets out to discover how deep, really, is the enmity between these three “tiger” nations, and what prevents them from making peace. Currently China’s economic power continues to grow, Japan is becoming more militaristic, and Korea struggles to reconcile its westernized south with the dictatorial Communist north. Booth, long fascinated with the region, travels by car, ferry, train, and foot, experiencing the people and culture of these nations up close. No matter where he goes, the burden of history, and the memory of past atrocities, continues to overshadow present relationships. Ultimately, Booth seeks a way forward for these closely intertwined, neighboring nations.An enlightening, entertaining and sometimes sobering journey through China, Japan, and Korea, Three Tigers, One Mountain is an intimate and in-depth look at some of the world’s most powerful and important countries.

The Unofficial Author's Guide To Selling Your Book On Amazon: The Top 5 Cheat Sheet for Self Publishing Authors


Richard McCartney - 2016
     This Unofficial Guide unveils many of the hidden secrets to promoting your published book. How can I get my book into the Hot New Releases? How can I get my book to appear along side the Best Sellers on Amazon? How can I pick the best book category for my book, and why are they hidden from me in Kindle Direct Publishing (KDP)? I’m now going to show you the answers. I’m going to tell you what is really going on. This Kindle book is quite literally a cheat sheet, a short cut to your biggest challenge on Amazon: Getting discovered. Get your copy now!

Ebook: Design Thinking (Innovation Trends Series)


BBVA Innovation Center - 2015
    In this issue you will find out all there is to be known about Design Thinking, the different and creative approach to businesses everyday challenges.

Bald as I Wanna Be


Tony Kornheiser - 1997
    30,000 first printing."

Legends and Lipstick: My Scandalous Stories of Hollywood's Golden Era


Nancy Bacon - 2017
    Her life is one of stunning extremes. The author tells her whole story of what it was like to have love affairs with the likes of Paul Newman, Errol Flynn, Tommy Smothers, Rod Taylor, Vince Edwards, and Hugh O’Brian, plus exciting friendships with the Rat Pack, Judy Garland, Bobby Kennedy, Jay Sebring, Elizabeth Taylor, John Wayne, and Marilyn Monroe (to name only a few!).

Zombie Economics: A Guide to Personal Finance


Lisa Desjardins - 2011
    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"

Madoff Talks: Uncovering the Untold Story Behind the Most Notorious Ponzi Scheme in History


Jim Campbell - 2021
    Arrested for fraud in 2008--during the depths of the global financial crisis--the 70-year-old market maker, investment advisor, and former chairman of the NASDAQ had orchestrated the largest Ponzi scheme in world history, fleecing thousands of investors across the globe to the tune of $65 billion. To this day, questions remain: Why did he do it? How did he get away with it for so long? What did his family know? Who is the elusive Bernie Madoff?In Madoff Talks, author Jim Campbell presents the most comprehensive, insider account of the Madoff saga to date. Based on exclusive interviews with all the players--the Madoff family and their associates, the Wall Street wheelers and dealers, the army of lawyers, analysts, and investigators, the victims of the scheme, and Bernie Madoff himself--the book reveals: what motivated a respected financier to commit such a massive fraud--and why he thought he could get away with ithow Madoff managed to keep the scheme hidden in plain sight--despite numerous SEC investigationsthe shocking failures of Wall Street oversight--and how it could happen againthe true scale of the investment losses―and the victims' ongoing fight for justicewhat Ruth Madoff and the rest of the family knew--and how it shattered their livesMadoff Talks features the first, and likely only, interviews with Ruth Madoff and defense attorney Ira Sorkin, for which Bernie waived attorney-client privilege, as well as never-before-published details from the author's personal communications with Bernie Madoff in prison. A vivid, powerful piece of investigative reporting, the book takes us behind the headlines to show the full human cost of Madoff's crimes, and offers a cogent analysis of the reforms necessary to prevent it from happening again.Meticulously researched and relentlessly riveting, Madoff Talks is the full story of an American tragedy.

A Little History: Nick Cave & Cohorts, 1981-2013


Bleddyn Butcher - 2014
    And then enthralled. He set about trying to catch their lightning in his Nikon F2AS.That quixotic impulse became a lifelong quest. A little history got made on the way.Collected here for the first time are the fruits of his labour. A Little History is an extraordinary document, tracking Nick Cave's creative career from the apoplectic extravagance of The Birthday Party to the calmer disquiet of 2013's Push The Sky Away via snapshots, spotlit visions and sumptuous, theatrical portraits. It mixes the candid and uncanny, the spontaneous and the patiently staged, and includes eyeball encounters with Cave's baddest lieutenants, men for the most part who long since burned their own bridges down. Butcher's Nikonic eye defines moment after arresting moment in Cave's glorious, sprawling story: it's a splendid testament to two brilliant careers.

The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Disposable: A History of Skateboard Art


Sean Cliver - 2004
    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

Press Reset: Ruin and Recovery in the Video Game Industry


Jason Schreier - 2021
    In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games -- Bioshock Infinite, Epic Mickey, Dead Space, and more -- on to the shocking closures of the studios that made them, PRESS RESET tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games -- and whether the business of making games can change before it's too late.

Re:cyclists: 200 Years on Two Wheels


Michael Hutchinson - 2017
    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.