From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, �The Real Thing. It even contains the original Coca-Cola formula

    Graphs are not included, but both the graphs and the concepts behind them are explained; only basic math is included, and you can even skim over the math and still come away with an understanding of the concepts; statistics is not included at all.BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is an easy way to learn concepts relating to economics and the economy. It is a product of thousands of hours spent online, teaching basic concepts in economics to hundreds of students worldwide over the course of the past several years. From back and forth communications, I have discovered the explanations for the concepts that students find easiest to understand, as well as the areas that most often get misunderstood and under-emphasized.I have worked with students located throughout the United States and from many different countries, on six different continents; students from many different school systems with different points of emphasis; students with different levels of knowledge, different backgrounds, and different levels of interest in the subject. I have received numerous comments and testimonials regarding the teaching methods that I incorporate in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE.The subject matter included in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE comes from a compilation of many different textbooks at the introductory and intermediate levels. My goal was to include every subject in economics that normally will be found in an introductory level textbook of economics, microeconomics, or macroeconomics. Since different school systems, different classroom instructors, and different textbooks cover a slightly different combination of topics, BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is a little more comprehensive than most single introductory textbooks of economics. Some of the topics will be found in introductory classes in some schools, but in intermediate-level classes in other schools.

    From the time of the Tsars to the waning days of Communist regime, Russian leaders tried to control the flow of ideas by controlling its citizens' movements. They believed strict limits on travel combined with censorship was the best way to escape the influence of subversive Western ideologies. Yet Russians continued to emigrate westward, both to seek new opportunities and to flee political crises at home.Throughout the 19th and 20th centuries, Russians' presence in Western countries - particularly the United States - has been for the Kremlin both the biggest threat and the biggest opportunity. It sought for years to use the Russian emigre community to achieve Russia's goals - espionage to be sure, but also to influence policies and public opinion. Russia's exiles are a potent mix of the very rich and the very driven, some deeply hostile to their homeland and others deeply patriotic. Russia, a vast, insular nation, depends on its emigres - but it cannot always count on them.Celebrated Moscow-based journalists Andrei Soldatov and Irina Borogan masterfully look at the complex, ever-shifting role of Russian émigrés from the October Revolution to present day. From comely secret agents to tragically doomed dissidents, the story of Russian émigrés is at times thrilling, at times touching, and always full of intrigue. But their influence and importance is an invaluable angle through which to understand Russia in the modern world.The Compatriots provides an intriguing and thought provoking gripping history of Russian score settling around the globe.©2019 Andrei Soldatov and Irina Borogan (P)2019 Hachette Audio

    There are countless ways to create the dish called pizza, as well as a never-ending debate on the best way of cooking it. Now Carol Helstosky documents the fascinating history and cultural life of this chameleon-like food in Pizza.Originally a food for the poor in eighteenth-century Naples, the pizza is a source of national and regional pride as well as cultural identity in Italy, Helstosky reveals. In the twentieth century, the pizza followed Italian immigrants to America, where it became the nation’s most popular dish and fueled the rise of successful fast-food corporations such as Pizza Hut and Domino’s. Along the way, Helstosky explains, pizza has been adapted to local cuisines and has become a metaphor for cultural exchange. Pizza also features several recipes and a wealth of illustrations, including a photo of the world’s largest and most expensive pizza—sprinkled with edible 24-karat gold shavings and costing over $4000.   Whether you love sausage and onions on your pizza or unadorned cheese, Pizza has enough offerings to satiate even the pickiest of readers.

    There, one man and his five brilliant sons made their fortune as court agents to a royal prince. It would take Napoleon’s earth-shattering quest to conquer Europe to scatter the five brothers to the four winds, but when the dust of war settled, there was a Rothschild brother and a Rothschild bank in five cities: London, Paris, Frankfurt, Naples, and Vienna. The era of haute finance had begun, and the legend of a banking dynasty more powerful than any royal family in history was established. In this book, you will follow the progress of the Rothschild family through the centuries. Their ranks included not only bankers and financiers but doctors, scientists, bomb experts, and collectors who amassed not only some of the finest art collections in Europe, but also one of the finest bug collections. Find out for yourself how the Rothschilds prevented wars, crowned and uncrowned kings, helped win the battle of Waterloo, looked down their noses at Nazis, and established a Jewish homeland in Palestine.

    As Andrew Meier explains in this utterly compelling account, the most recent Chechen war actually broke out on New Year's Eve in 1994 when Boris Yeltsin sent hundreds of tanks to the center of the city of Grozny in an effort to quell popular demands for independence from Russia. Six years later, Meier, braving great personal danger, traveled to the scene of one of the largest civilian massacres carried out by Russian troops, reporting on the carnage in which over 60 Chechen civiliansincluding a pregnant woman and many elderlywere brutally slaughtered in one of the war's most horrific "mop-up" operations. Days after a Chechen woman became the conflict's first female suicide bomber, Meier visited this war-torn province, encountering, among others, kidnappers, Wahhabi Islamists aligned with the Taliban, and a stream of Russian mothers arriving at the morgue to identify their fallen soldier sons. Chechnya is Meier's stunning report from a region where the death toll has already exceeded 100,000 people, and a book that attempts to comprehend what compels men to shoot children in the back.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    After his arrest, followed by four months of solitary confinement in a Nazi prison, Liebster plummets headlong into the nightmare

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    Covert information warfare is being waged by world powers, rogue states—such as Russia, China, Iran, and North Korea—and even terrorist groups like ISIS. This conflict has been designed to defeat and ultimately destroy the United States. This new type of warfare is part of the Information Age that has come to dominate our lives. In iWar, Bill Gertz describes how technology has completely revolutionized modern warfare, how the Obama administration failed to meet this challenge, and what we can and must do to catch up and triumph over this timely and important struggle.

    Covering Sid's early years in South Africa and life as a ladies' hairdresser, his obsession with gambling and women, his questioning by Scotland Yard in a murder case, Hancock's Half Hour and the Carry On films, and Sid's death on stage at the age of 63, Cliff Goodwin reveals the amazing truth behing the legend.

    The entire family, including their personal physician, retainers, and even their pets, became tragic victims of the Bolshevik revolution. They were arrested, exiled, and ultimately secretly murdered in a small cellar of a house in the Urals, in the summer of 1918. In this book, you will follow the events which led up to their eventual tragic fate through personal words of each family member, as well as their close friends and associates. Their letters, diaries, and postcards - many of which have been translated into English here for the first time - tell a unique story, and have yet a lot to reveal. Translated from Russian by Helen Azar, along with Eva and Dan McDonald, who translated most of the 1918 letters from French, this book offers an extraordinary glimpse into the very private world, and the final years, of the last Russian imperial family - which they chronicle in their own words.

    World History