What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    Writing is hard work and can be difficult to wedge into a frenetic academic schedule.This revised and updated edition of Paul Silvia's popular guide provides practical, light-hearted advice to help academics overcome common barriers and become productive writers. Silvia's expert tips have been updated to apply to a wide variety of disciplines, and this edition has a new chapter devoted to grant and fellowship writing.

    As author James Cochrane explains, he does not take issue with the so-called "educated or uneducated" uses of the English language. Between You and I is more concerned with the particular form of English debasement we now have, which might be called the "half-educated" uses of language. Readers may be surprised to find that much of what they thought was "bad" English is in fact perfectly good and that what they have learned to think of as "good" English is sometimes ignorant, dishonest, or just plain stupid.

    Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

    In fact, more people write for the AP news service than for any single newspaper or broadcaster in the world. The AP Stylebook is therefore ”the journalist's bible,” an essential handbook for all writers, editors, students, and public-relations specialists. The AP Stylebook contains over 5,000 entries laying out the AP's rules on grammar, spelling, punctuation, and usage. It gives journalists the references they need to write about the world today: correct names of countries and organizations, language to avoid, common trademarks. Special sections cover business and sports reporting. This edition, published in the Associated Press's 150th year, also includes crucial advice on how writers can guard against libel and copyright infringement.An up-to-date AP Stylebook belongs on the desk of every working writer.

    I write poetry... I believe poetry is a primal impulse within all of us. I believe we are all capable of it and furthermore that a small, often ignored corner of us positively yearns to try it. —Stephen Fry, The Ode Less Travelled Stephen Fry believes that if one can speak and read English, one can write poetry. Many of us have never been taught to read or write poetry and think of it as a mysterious and intimidating form. Or, if we have been taught, we remember uncomfortable silence when an English teacher invited the class to "respond" to a poem. In The Ode Less Travelled, Fry sets out to correct this problem by giving aspiring poets the tools and confidence they need to write poetry for pleasure. Fry is a wonderfully engaging teacher and writer of poetry himself, and he explains the various elements of poetry in simple terms, without condescension. His enjoyable exercises and witty insights introduce the concepts of Metre, Rhyme, Form, Diction, and Poetics. Aspiring poets will learn to write a sonnet, on ode, a villanelle, a ballad, and a haiku, among others. Along the way, he introduces us to poets we've heard of, but never read. The Ode Less Travelled is a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try. BACKCOVER: Advanced Praise: “Delightfully erudite, charming and soundly pedagogical guide to poetic form… Fry has created an invaluable and highly enjoyable reference book.” —Publishers Weekly “A smart, sane and entertaining return to the basics… If you like Fry’s comic manner… this book has a lot of charm… People entirely fresh to the subject could do worse than stick with his cheerful leadership.” —The Telegraph (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK) "If you learn how to write a sonnet, and Fry shows you how, you may or may not make a poem. But you will unlock the stored wisdom of the form itself." —Grey Gowrie, The Spectator (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK)

     In this age of electronic correspondence and self-produced documents, we need a useful and reliable writing guide more than ever. Write Right! covers the essentials of good writing in a concise and easy-to-follow format. The new edition of this classic handbook takes you through the entire writing process, from understanding the parts of speech to constructing a correct sentence to fine-tuning the mechanics. And with clever drawings and amusing quotations to illustrate its points, Write Right! shows that language can be fun as well as an effective communication tool. Whether it's used to find a quick answer to a nagging question or to develop stronger writing skills, this handy reference is the ideal resource for writers of all levels.Includes a resource section with a list of helpful websites and a glossary to quickly define difficult terms.

    As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

    11th Edition hardcover book features a geographical section including 12,000 names, a biographical section with 6,000 names and a handbook of style. This essential resource merges print, electronic and online formats to deliver unprecedented accessibility as well as flexibility.

    As the always clear and direct Stein explains here, This is not a book of theory. It is a book of usable solutions--how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place. With examples from bestsellers as well as from students' drafts, Stein offers detailed sections on characterization, dialogue, pacing, flashbacks, trimming away flabby wording, the so-called triage method of revision, using the techniques of fiction to enliven nonfiction, and more.

    Yet, as Oliver Kamm cleverly demonstrates in this new book, many of the purists' prohibitions are bogus and can be cheerfully disregarded. Accidence Will Happen is an authoritative and deeply reassuring guide to grammar, style, and the linguistic conundrums we all face.

    Dangling modifiers, gerunds, punctuation marks--it's enough to make you want to drop out of high school. Swearing and sex on the other hand, well, these time-honored pastimes warm the cockles of our hearts. Now, The Elements of F*cking Style drags English grammar out of the ivory tower and into the gutter, injecting a dull subject with a much-needed dose of color.This book addresses everything from common questions ("What the hell is a pronoun?") to philosophical conundrums ("Does not using paragraphs or periods make my thesis read like it was written by a mental patient?"). Other valuable sections include:•All I've got in this world are my sentences and my balls, and I don't break 'em for nobody•A colon is more than an organ that gets cancer•Words your bound to f*ck upOne glance at your friend's blog should tell you everything you need to know about the sorry state of the English language. This book gives you the tools you need to stop looking like an idiot on message boards and in interoffice memos. Grammar has never before been so much f*cking fun.

    English is now the world's most popular second language, understood by over 700 million people across the globe. Its use is amazingly broad: not only is it the language of Chaucer and Shakespeare, but also of hip-hop, international business and the internet (over 80% of home pages are in English). So where exactly do English words come from? They come from everywhere. English is a vast, rambling conglomeration of words and phrases from a huge variety of times and places, and every word has its own intriguing history. Balderdash & Piffle is a guidebook—an entertaining look at what falls out of the chaotic family tree of English words when you uproot it and give it a damn good shake. Shaking the tree is writer, humourist and word-sleuth Alex Games. If you've ever wondered who first used 'cuppa' in print, what language gave us 'shampoo', when we started saying 'window', where 'minging' comes from, what Shakespeare had to say about 'geeks' and why 'berk' is really, really rude, you'll find it all (and much more) inside. You'll also have the chance to do your own word-sleuthing, through the BBC Wordhunt appeal. Who knows—if you have written evidence of a 'bouncy castle' from before 1986, you could even re-write history.

    Ambrose Bierce is best known for The Devil's Dictionary, but the prolific journalist, satirist, and fabulist was also a usage maven. In 1909, he published several hundred of his pet peeves in Write It Right: A Little Blacklist of Literary Faults.Bierce's list includes some distinctions still familiar today--the which-that rule, less vs. fewer, lie and lay -- but it also abounds in now-forgotten shibboleths: Ovation, the critics of his time agreed, meant a Roman triumph, not a round of applause. Reliable was an ill-formed coinage, not for the discriminating. Donate was pretentious, jeopardize should be jeopard, demean meant "comport oneself," not "belittle." And Bierce made up a few peeves of his own for good measure. We should say "a coating of paint," he instructed, not "a coat."To mark the 100th anniversary of Write It Right, language columnist Jan Freeman has investigated where Bierce's rules and taboos originated, how they've fared in the century since the blacklist, and what lies ahead. Will our language quibbles seem as odd in 2109 as Bierce's do today? From the evidence offered here, it looks like a very good bet.

    How to Write Hot Sex: Tips from Multi-Published Erotic Romance Authors features everything you need to know about adding sizzling sexual tension, scorching sex scenes, and emotional impact to your romance writing in twelve info-packed essays from bestselling and multi-published authors - so you can get published and get paid.