Breaking down the symbols themselves, they pose a series of questions: What is energy? What is mass? What has the speed of light got to do with energy and mass? In answering these questions, they take us to the site of one of the largest scientific experiments ever conducted. Lying beneath the city of Geneva, straddling the Franco-Swiss boarder, is a 27 km particle accelerator, known as the Large Hadron Collider. Using this gigantic machine—which can recreate conditions in the early Universe fractions of a second after the Big Bang—Cox and Forshaw will describe the current theory behind the origin of mass.Alongside questions of energy and mass, they will consider the third, and perhaps, most intriguing element of the equation: 'c' - or the speed of light. Why is it that the speed of light is the exchange rate? Answering this question is at the heart of the investigation as the authors demonstrate how, in order to truly understand why E=mc2, we first must understand why we must move forward in time and not backwards and how objects in our 3-dimensional world actually move in 4-dimensional space-time. In other words, how the very fabric of our world is constructed. A collaboration between two of the youngest professors in the UK, Why Does E=mc2? promises to be one of the most exciting and accessible explanations of the theory of relativity in recent years.

    Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we’re running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    It's ever-present. Without it, you would die in minutes. And it has an epic story to tell.In Caesar's Last Breath, New York Times bestselling author Sam Kean takes us on a journey through the periodic table, around the globe, and across time to tell the story of the air we breathe, which, it turns out, is also the story of earth and our existence on it.With every breath, you literally inhale the history of the world. On the ides of March, 44 BC, Julius Caesar died of stab wounds on the Senate floor, but the story of his last breath is still unfolding; in fact, you're probably inhaling some of it now. Of the sextillions of molecules entering or leaving your lungs at this moment, some might well bear traces of Cleopatra's perfumes, German mustard gas, particles exhaled by dinosaurs or emitted by atomic bombs, even remnants of stardust from the universe's creation.Tracing the origins and ingredients of our atmosphere, Kean reveals how the alchemy of air reshaped our continents, steered human progress, powered revolutions, and continues to influence everything we do. Along the way, we'll swim with radioactive pigs, witness the most important chemical reactions humans have discovered, and join the crowd at the Moulin Rouge for some of the crudest performance art of all time. Lively, witty, and filled with the astounding science of ordinary life, Caesar's Last Breath illuminates the science stories swirling around us every second.

    Another AI discovered a new antibiotic by analyzing molecular properties human scientists did not understand. Now, AI-powered jets are defeating experienced human pilots in simulated dogfights. AI is coming online in searching, streaming, medicine, education, and many other fields and, in so doing, transforming how humans are experiencing reality.In The Age of AI, three leading thinkers have come together to consider how AI will change our relationships with knowledge, politics, and the societies in which we live. The Age of AI is an essential roadmap to our present and our future, an era unlike any that has come before.

    Navy intelligence officer, David Locke Hall was a federal prosecutor when a bizarre-sounding website, CRACK99, came to his attention. It looked like Craigslist on acid, but what it sold was anything but amateurish: thousands of high-tech software products used largely by the military, and for mere pennies on the dollar. Want to purchase satellite tracking software? No problem. Aerospace and aviation simulations? No problem. Communications systems designs? No problem. Software for Marine One, the presidential helicopter? No problem. With delivery times and customer service to rival the world’s most successful e-tailers, anybody, anywhere—including rogue regimes, terrorists, and countries forbidden from doing business with the United States—had access to these goods for any purpose whatsoever.But who was behind CRACK99, and where were they? The Justice Department discouraged potentially costly, risky cases like this, preferring the low-hanging fruit that scored points from politicians and the public. But Hall and his colleagues were determined to find the culprit. They bought CRACK99's products for delivery in the United States, buying more and more to appeal to the budding entrepreneur in the man they identified as Xiang Li. After winning his confidence, they lured him to Saipan—a U.S. commonwealth territory where Hall’s own father had stormed the beaches with the marines during World War II. There they set up an audacious sting that culminated in Xiang Li's capture and imprisonment. The value of the goods offered by CRACK99? A cool $100 million.An eye-opening look at cybercrime and its chilling consequences for national security, CRACK99 reads like a caper that resonates with every amazing detail.

    It's the secretive, Pentagon-led agency known as DARPA. Founded by Eisenhower in response to Sputnik and the Soviet space program, DARPA mixes military officers with sneaker-wearing scientists, seeking paradigm-shifting ideas in varied fields—from energy, robotics, and rockets to peopleless operating rooms, driverless cars, and planes that can fly halfway around the world in just hours. DARPA gave birth to the Internet, GPS, and mind-controlled robotic arms. Its geniuses define future technology for the military and the rest of us.Michael Belfiore was given unprecedented access to write this first-ever popular account of DARPA. Visiting research sites across the country, he watched scientists in action and talked to the creative, fearlessly ambitious visionaries working for and with DARPA. Much of DARPA's work is classified, and this book is full of material that has barely been reported in the general media. In fact, DARPA estimates that only 2 percent of Americans know much of anything about the agency. This fascinating read demonstrates that DARPA isn't so much frightening as it is inspiring—it is our future.

    Today that number is one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

    If we get it right it will make humans almost godlike. If we get it wrong... well, extinction is not the worst possible outcome.“Surviving AI” is a concise, easy-to-read guide to what's coming, taking you through technological unemployment (the economic singularity) and the possible creation of a superintelligence (the technological singularity).Here's what some of the leading thinkers in the field have to say about it:A sober and easy-to-read review of the risks and opportunities that humanity will face from AI. Jaan Tallinn – co-founder of Skype Understanding AI – its promise and its dangers – is emerging as one of the great challenges of coming decades and this is an invaluable guide to anyone who’s interested, confused, excited or scared. David Shukman – BBC Science Editor We have recently seen a surge in the volume of scholarly analysis of this topic; Chace impressively augments that with this high-quality, more general-audience discussion. Aubrey de Grey – CSO of SENS Research Foundation; former AI researcher It's rare to see a book about the potential End of the World that is fun to read without descending into sensationalism or crass oversimplification. Ben Goertzel – chairman of Novamente LLC Calum Chace is a prescient messenger of the risks and rewards of artificial intelligence. In “Surviving AI” he has identified the most essential issues and developed them with insight and wit – so that the very framing of the questions aids our search for answers. Chace’s sensible balance between AI’s promise and peril makes “Surviving AI” an excellent primer for anyone interested in what’s happening, how we got here, and where we are headed. Kenneth Cukier – co-author of “Big Data” If you’re not thinking about AI, you’re not thinking.  “Surviving AI” combines an essential grounding in the state of the art with a survey of scenarios that will be discussed with equal vigor at cocktail parties and academic colloquia. Chris Meyer – author of “Blur”, “It’s Alive”, and “Standing on the Sun” The appearance of Calum Chace's book is of some considerable personal satisfaction to me, because it signifies the fact that the level of social awareness of the rise of massively intelligent machines has finally reached the mainstream. If you want to survive the next few decades, you cannot afford NOT to read Chace's book. Prof. Dr. Hugo de Garis – former director of the Artificial Brain Lab, Xiamen University, China “Surviving AI” is an exceptionally clear, well-researched and balanced introduction to a complex and controversial topic, and is a compelling read to boot. Seán Ó hÉigeartaigh – executive director of Cambridge Centre for the Study of Existential Risk In “Surviving AI”, Calum Chace provides a marvellously accessible guide to the swirls of controversy that surround discussion of what is likely to be the single most important event in human history - the emergence of artificial super

    It intersects with Darwin’s theory of evolution, and collides with the horrors of Nazi eugenics in the 1940s. The gene transforms post-war biology. It reorganizes our understanding of sexuality, temperament, choice and free will. This is a story driven by human ingenuity and obsessive minds – from Charles Darwin and Gregor Mendel to Francis Crick, James Watson and Rosalind Franklin, and the thousands of scientists still working to understand the code of codes.This is an epic, moving history of a scientific idea coming to life, by the author of The Emperor of All Maladies. But woven through The Gene, like a red line, is also an intimate history – the story of Mukherjee’s own family and its recurring pattern of mental illness, reminding us that genetics is vitally relevant to everyday lives. These concerns reverberate even more urgently today as we learn to “read” and “write” the human genome – unleashing the potential to change the fates and identities of our children.Majestic in its ambition, and unflinching in its honesty, The Gene gives us a definitive account of the fundamental unit of heredity – and a vision of both humanity’s past and future.

    But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    individual whose contributions to the scientific, business and cultural realms are extensive."—BookpageBefore slim laptops that fit into briefcases, computers looked like strange, alien vending machines. But in "the most staggering burst of technical invention by a single person in high-tech history" (BusinessWeek​) Steve Wozniak invented the first true personal computer. Wozniak teamed up with Steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world. Here, thirty years later, the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life—for once, in the voice of the wizard himself.

    Heart of the Machine explores the next giant step in the relationship between humans and technology: the ability of computers to recognize, respond to, and even replicate emotions. Computers have long been integral to our lives, and their advances continue at an exponential rate. Many believe that artificial intelligence equal or superior to human intelligence will happen in the not-too-distance future; some even think machine consciousness will follow. Futurist Richard Yonck argues that emotion, the first, most basic, and most natural form of communication, is at the heart of how we will soon work with and use computers.Instilling emotions into computers is the next leap in our centuries-old obsession with creating machines that replicate humans. But for every benefit this progress may bring to our lives, there is a possible pitfall. Emotion recognition could lead to advanced surveillance, and the same technology that can manipulate our feelings could become a method of mass control. And, as shown in movies like Her and Ex Machina, our society already holds a deep-seated anxiety about what might happen if machines could actually feel and break free from our control. Heart of the Machine is an exploration of the new and inevitable ways in which mankind and technology will interact.

    Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers."

    Tens of millions of people over several states are affected. For those without access to a generator, there is no running water, no sewage, no refrigeration or light. Food and medical supplies are dwindling. Devices we rely on have gone dark. Banks no longer function, looting is widespread, and law and order are being tested as never before.  It isn’t just a scenario. A well-designed attack on just one of the nation’s three electric power grids could cripple much of our infrastructure—and in the age of cyberwarfare, a laptop has become the only necessary weapon. Several nations hostile to the United States could launch such an assault at any time. In fact, as a former chief scientist of the NSA reveals, China and Russia have already penetrated the grid. And a cybersecurity advisor to President Obama believes that independent actors—from “hacktivists” to terrorists—have the capability as well. “It’s not a question of if,” says Centcom Commander General Lloyd Austin, “it’s a question of when.”  And yet, as Koppel makes clear, the federal government, while well prepared for natural disasters, has no plan for the aftermath of an attack on the power grid.  The current Secretary of Homeland Security suggests keeping a battery-powered radio.In the absence of a government plan, some individuals and communities have taken matters into their own hands. Among the nation’s estimated three million “preppers,” we meet one whose doomsday retreat includes a newly excavated three-acre lake, stocked with fish, and a Wyoming homesteader so self-sufficient that he crafted the thousands of adobe bricks in his house by hand. We also see the unrivaled disaster preparedness of the Mormon church, with its enormous storehouses, high-tech dairies, orchards, and proprietary trucking company – the fruits of a long tradition of anticipating the worst. But how, Koppel asks, will ordinary civilians survive?With urgency and authority, one of our most renowned journalists examines a threat unique to our time and evaluates potential ways to prepare for a catastrophe that is all but inevitable.