This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    This Spanish reader is packed with useful expressions you need in everyday situations: greetings, buying things, talking to friends, etc. Anyone who already knows the basics of the Spanish language is ready to read this book. I assume you have a general knowledge of personal pronouns, articles, and some common verbs/nouns in Spanish. Actually, the only verb tense you need to know is simple present.A funny story about love and friendship. A girl who studies Psychology at the University, falls in love with her teacher, prepares exams, and goes out with friends. The action takes place in Buenos Aires, Argentina, so you'll be exposed to real argentinian slang.This easy Spanish book will show you the most used grammar structures in different situations. As the difficulty level is just right you will learn and enjoy it at the same time. There's no doubt about it: A beginner Spanish book is the perfect place to start practicing the language.

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    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.