Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
Sarah Petty - 2012
Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to: - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
Communication in Marriage: How to Communicate with Your Spouse Without Fighting
Marcus Kusi - 2015
Many couples (including us) have had to deal with these communication problems at some point in marriage. And it’s not fun! The yelling, shouting, anger, frustration, rejection, resentment, interrupting, blaming, insults... It can definitely be overwhelming. It could even destroy your ability to not only communicate effectively with your spouse, but also enjoy your marriage. The lack of communication in your marriage can even lead to a divorce. But don't worry. No matter what communication problems you struggle with, you can learn how to communicate effectively with your spouse today. Whether you feel you are not being heard, cannot hear your spouse, or want to communicate better with your spouse without fighting or yelling, this book will show you how. For the past 7 years, we have used these proven communication skills to go from arguing and fighting whenever we communicated to communicating effectively without fighting, calling each other names, and being disrespectful. As a result, we now have a better marriage. In this Communication in Marriage book, you will learn: 1. How to communicate effectively with your spouse without fighting. 2. Why trust is essential for effective communication in marriage. 3. Clearly understand why we all communicate differently. 4. How to improve communication in your marriage. 5. How to communicate through conflict, even with a difficult spouse. 6. Our tested, simple and proven step-by-step plan for effective communication in 7 days or less. 7. How to communicate through difficult emotions. 8. How to prevent communication problems with your spouse. 9. Why your past experiences affect the way you communicate with your spouse. This book will show you proven communication skills married couples need to communicate effectively with each other. We have tested and continue to use these effective communication skills in our marriage every single day. And they work! Whether you feel like you cannot communicate with your spouse, or improve communication in your marriage, you can become a better communicator in your marriage by reading this book today. You don't need another fight or argument! You can communicate better with your husband or wife. How would your marriage be different if you had no communication problems? Scroll to the top to download your copy of this communication in marriage book for couples today. Click the BUY NOW button at the top of this page.
The Insulin Resistance Solution
Rob Thompson - 2016
But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
The Art of Creative Thinking
Rod Judkins - 2015
Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.
Meal Prep for Weight Loss: Weekly Plans and Recipes to Lose Weight the Healthy Way
Kelli Shallal - 2019
Eat for a week. Lose weight for the long term.
Losing weight can be as easy as cooking one day per week. Meal Prep for Weight Loss equips you with the knowledge to properly prepare balanced meals ahead of time, so you can lose weight and keep it off. No crash diets, no spending hours in the kitchen.Balanced meals lead to better energy levels and fewer cravings, which lays the foundation for sustainable weight loss. And it’s easier to make these meals consistently if you plan ahead. Meal Prep for Weight Loss shows you how, with 3-recipe and 6-recipe weekly meal plans, accessible ingredients, and a wide range of fun, flavorful, batch-friendly recipes.Meal Prep for Weight Loss offers:
Take back control—With meal prep, you are always in control of what you eat, how much you eat, and when you eat.
Everything you need—Get started right away with detailed shopping lists, and instructions for cooking, portioning, storing, and reheating.
Customizable plans—Switch up the different plans with a variety of tasty, meal prep ready recipes.
Shed weight the healthy way—with full meal prep plans for well-portioned meals every day of the week.
Not Your Average Runner: Why You’re Not Too Fat to Run and the Skinny on How to Start Today
Jill Angie - 2017
With humor, compassion, and lots of love, Jill Angie delivers the goods: overcoming the challenges of running with an overweight body and giving individuals’ self-esteem an enormous boost in the process. This isn't a guide to running for weight loss, or a simple running plan. It shows readers how a woman carrying a few (or many) extra pounds can successfully become a runner in the body she has right now. Jill Angie is a certified running coach and personal trainer who wants to live in a world where everyone is free to feel fit and fabulous at any size. She started the Not Your Average Runner movement in 2013 to show that runners come in all shapes, sizes and speeds, and, since then, has assembled a global community of revolutionaries that are taking the running world by storm. If you would like to be part of the revolution, flip to the inside and find out more!
21 Habits of Highly Broke People: Break Free From Destructive Habits With Practical Steps To Turn Your Finances Around
Dipo Adesina - 2018
It is a direct result of bad choices made overtime that eventually turned into habits that masters you. Like a thermostat, once these habits are set, it becomes nearly impossible to break them without deliberate and intentional effort. 21 Habits of Highly Broke People dives into details on the habits that keeps people poor, and practical action steps you can take to break free from these habits. 21 Habits of Highly Broke People shows you: 1. How your choices about money is keeping you broke. 2. What the rich do differently from the poor. 3. How to break bad habits and replace them with positive habits.
BE A HUMAN CALCULATOR
Rajesh Sarswat - 2016
However, the techniques that you shall find in this book have been tested and used (not only by the author but by countless other people) in examinations time and again.Many techniques mentioned in other books are pretty impractical and sometimes completely unusable. This book is not a package of magic. It is rather a package of methods that if practiced and persevered with can churn up magical results! This book could be a great resource for various competitive examinations and students in middle and senior school. It could help the reader in myriad ways depending upon his or her needs and scope for practice. At the same time one could figure out as to which technique would work for one and which would not, again depending upon one’s set of circumstances and needs. By reading this book, the students will be able to:(a) learn quicker methods by observing some simple techniques;compare various techniques available on each topic;(b) know the limitations of each technique;(c) save some precious minutes in various competitive and school examinations by employing the quick calculation techniques;(d) develop their own tools in the field of quick calculations.
mobilized: An Insider's Guide to the Business and Future of Connected Technology
S.C. Moatti - 2016
Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."
The Catalyst: How to Change Anyone's Mind
Jonah Berger - 2020
Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Edmund Hillary - A Biography: The extraordinary life of the beekeeper who climbed Everest
Michael Gill - 2017
A man who against expedition orders drove his tractor to the South Pole; a man honoured around the world for his pioneering climbs yet who collapsed on more than one occasion on a mountain, and a man who gave so much to Nepal yet lost his family to its mountains.The author, Michael Gill, was a close friend of Hillary’s for nearly 50 years, accompanying him on many expeditions and becoming heavily involved in Hillary’s aid work building schools and hospitals in the Himalaya. During the writing of this book, Gill was granted access to a large archive of private papers and photos that were deposited in the Auckland museum after Hillary’s death in 2008. Building on this unpublished material, as well as his extensive personal experience, Michael Gill profiles a man whose life was shaped by both triumph and tragedy.Gill describes the uncertainties of the first 33 years of Hillary’s life, during which time he served in the New Zealand air force during the Second World War, as well as the background to the first ascent of Mount Everest in 1953, when Hillary and Tenzing Norgay became the first climbers to reach the summit – a feat that brought the pair instant worldwide fame. He reveals the loving relationship Hillary had with his wife Louise, in part through their touching letters to each other. Her importance to him during their 22 years of marriage only underlines the horror of her death, along with that of their youngest daughter, Belinda, in a plane crash in 1975. Hillary eventually pulled out of his subsequent depression to continue his life’s work in the Himalaya.Affectionate, but scrupulously fair, in Edmund Hillary – A Biography Michael Gill has gone further than anyone before to reveal the humanity of this remarkable man.
The Domestic Geek's Meals Made Easy: A Fresh, Fuss-Free Approach to Healthy Cooking
Sara Lynn Cauchon - 2019
Readers won’t find any fancy, hard-to-pronounce ingredients here, nor will they have to make a trip to the health food store to prepare delicious dishes like Greek Chicken Soup, Veggie Fried Quinoa, or Easy Peasy Risotto. Sara Lynn teaches fans how to master basic cooking techniques while offering loads of variations, like her sheet pan supper series that includes recipes for Ranch Roasted Chicken & Veggies, Chili Lime Shrimp Fajitas, and Halibut with Green Beans, Tomatoes & Olives. For cooks who want to mix it up in the kitchen, Sara Lynn offers vegetarian, vegan, and gluten-free alternatives, as well as simple swaps to make recipes more family-friendly.
The Secrets of Polyglots
Konrad Jerzak vel Dobosz - 2014
Are you also struggling with the same problems as other people who learn languages? Do you recognize any of these? Many of us have families, a full-time job, and problems finding enough time to study. It’s difficult to ensure that we study regularly and make progress in the new language. We try to force ourselves to study regularly, so we register for language courses and pay for access to Internet apps, but this artificial motivation becomes quickly a flash in the pan. When we try to study we don’t know how to do it efficiently. What techniques should we use? How can we remember the vocabulary? How do we deal with the grammar? We try different solutions, but none brings the desired results. Why is it that some people are able to master more than ten languages? How do the polyglots find the time? What do they do to learn any language in a matter of months? As a teenager, Konrad Jerzak vel Dobosz wanted to become a polyglot, but like most of us he needed to deal with the same challenges: lack of time, lack of an efficient method of learning, difficulties memorizing the vocabulary, lack of motivation and the fear of making mistakes. He decided to analyze the methods of well-known polyglots, including Heinrich Schliemann, Emil Krebs and Giuseppe Mezzofanti. He took a close look at the approaches proposed by modern language learning experts Richard Simcott, Luca Lampariello, Moses McCormick and Benny Lewis. This book, The Secrets of Polyglots is the result of his analysis of the methods developed by the greatest polyglots. You can find here the description of the techniques used by the biggest experts, and also a step-by-step method, which Konrad Jerzak vel Dobosz used himself to learn more than ten languages. The Secrets of Polyglots was written especially for people who: - Need to learn a foreign language, but don’t have much time to study - Have registered for language courses, but aren’t happy with the results - Learn by themselves, but want more efficient techniques - Want to learn several languages simultaneously, but don’t know how to - Desire to be able to master any foreign language in a couple of months The first part is a description of 17 extremely efficient techniques and concepts that will improve your language learning process. The second part explains, step-by-step, the learning system used by the author, including a practical example of how to apply all the “secrets” described in the first part. Testimonials: “I need to say that I skip all kind of self-help guide type of books. But ‘The Secrets of Polyglots’ grabbed immediately my attention and, after reading just a couple of pages, I knew that I needed to buy this book. And it was worth it, because it opened my eyes to many different aspects of language learning that I had ignored previously. The great advantage of this book is lack of catchy slogans promising us language fluency just after a month of study. Instead, the author delivers reliable and very useful knowledge on how to gradually learn vocabulary and grammar, and also how to find motivation and develop our linguistic skills. I myself used the advice from Konrad’s book, and I can proudly say that after 1.5 years of studying Portuguese, I began communicating fluently in this language.
Extreme Trust: Honesty as a Competitive Advantage
Don Peppers - 2012
Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear business reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it. In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, Epinions, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continuing to rise. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively, before they have a chance to spread negative buzz—even if that requires spending extra money in the short run to preserve your reputation and customer relationships in the long run. The payoff of generating extreme trust will be worth it. The authors show how this trend is playing out in many different sectors. Among their insights:Banks will soon have to stop relying on overdraft charges, because depositers will expect advance warnings of low balances. Retailers will be expected to remind shoppers when they have unused balances on their gift cards. Credit card companies will have to coach customers on avoiding excessive borrowing. Cell phone providers will win more business by helping customers find the cheapest calling plans for their usage patterns. Health insurers will make recommendations based on improving long-term health, not increasing their revenue. The companies that Peppers and Rogers call “trustable” remember what they learn from each interaction, and they use these insights to create better and better customer experiences. They focus on winning the long-term battle for trust and loyalty, even if the dollar value of that trust is hard to quantify. For instance, in 2009 Best Buy launched Twelpforce, a service that responds to customer questions and problems via Twitter. It’s manned part time by more than two thousand employees. In its first year of operation Twelpforce responded to nearly thirty thousand inquiries—which not only improved customer service but also helped educate and motivate the associates who participated. The short-term profit might be small but the impact on trust is enormous. With a wealth of fascinating research as well as practical applications, this book will show you how to earn—and keep—the extreme trust of everyone your company interacts with.