The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    

    Her honesty, insight and conviction are the building blocks of the good life” (Costa Georgiadis)."Citation from Good Life Permaculture

    Gardeners know it is the best way to feed the soil, while others look to composting as a way to dispose of grass clippings, autumn leaves, and tree trimmings. The Rodale Book of Composting edited by Grace Gershuny and Deborah L. Martin offers:* Easy-to-follow instructions for making and using compost* Helpful tips for apartment dwellers, suburbanites, farmers and community leaders* Ecologically sound solutions to growing waste disposal problems

    The text provides a thorough, how-to explanation of each of the steps of the design process--from initial contact with the client to a completed master plan. The text's numerous illustrations and useful case study examples offer a rich learning experience for students. Whether you are just starting your design career or are a current practitioner, this valuable resource is sure to enhance your skills and knowledge.

    Kathy addresses everything needed to keep chickens simply, including coops, chick care, breed selection, chicken health, and beyond! Internationally known as The Chicken Chick, Kathy Shea Mormino brings an informative style and fresh perspective on raising backyard chickens to millions of fans around the world. An attorney by profession, Kathy is the founder and one-woman creative force behind her wildly popular and award-winning Facebook page and blog, The-Chicken-Chick.com. Now her practical, down-to-earth approach to chicken-keeping is available in book form. Sharing her years of hard-earned experience and collaborations with poultry veterinarians, nutritionists, and professors, she provides simple steps to care for these uncommon pets with confidence. Kathy’s personality permeates the book as she guides newbie, veteran, and would-be backyard chickeneers alike through all aspects of small-flock care—from getting into the hobby to housing, feeding, egg production, health, and much more. The result is accurate information presented in the fun and abundantly illustrated format that Mormino has delivered on her blog for years.

    The author explores juicing remedies, backed by scientific data and extensive research, to treat everything from allergies to water retention. This guide shows readers how to get the maximum healing potential by incorporating freshly made juices, especially vegetable juices, into their daily plans for health, healing, and recovery.

    It's a great project for families and foodies alike, and all you need to start off is this book, a specialist mushroom growing kit, and a small space in which to grow them!In this book I aim to teach you the basics that you need to know to grow mushrooms at home. You'll take a step back in time and learn about the history of mushrooms as food, and why it has taken centuries for home mushroom growing to really catch on. I'll let you know exactly which are the best types of mushrooms for you to start with. If you aren't sure what tools you'll need, don't worry - this book has that covered too. And I'll explain how to make sure that your mushrooms grow quickly and pest free, and the best ways to harvest, preserve and store your crop.But where should you grow your mushrooms? That's a good question! Contained within the pages of this book are tips on how to set up a mushroom patch in your back yard, as well as how to grow them inside. Is it really better to grow them completely in the dark? You are about to find out!So, whether you like shiitakes, portobellos or oyster mushrooms, stop buying them in stores. I'll teach you how to grow your own and keep your entire family well supplied.In as little as a few weeks you can have the perfect fresh mushrooms grown and ready to eat. Yum!This easy to read, beginners book, summarizes the essential information I have learned over the years, and is written to help you decide if mycology is for you, and if so, which route to take.

    From building and working with traditional compost bins to starting an indoor worm-composting operation, Composting For Dummies makes these often intimidating projects easy, fun, and accessible for anyone!Digging into compost basics -- get a handle on the benefits of composting and the tools you'll need to get startedChoosing the best method and location -- find the best composting method and location that's right for you, whether it's above ground, in a hole, in a container or bin, or even right in your kitchenBuilding your pile -- learn which ingredients can go into your compost pile, what stays out, and how to mix it all up in the right proportionsStepping beyond traditional composting -- get the lowdown on vermicomposting (letting worms eat your garbage), growing green manures to compost later, and sheet composting in the same spot you plan to plantOpen the book and find:A step-by-step guide to compostingThe right gear and tools for the jobTips on constructing your own composting containers and binsMaterials you can safely compost (and those to avoid)Cover crops to improve your soil now and compost laterRecommendations for using your finished compostWhat worms contribute to your compostTroubleshooting advice if your compost pile isn't cooperatingLearn to:Turn household food waste, yard clippings, and more into nutrient-rich compostBuild and maintain your own compost binUse worms to aid in composting, both indoors and outGive your vegetable and flower gardens a boost of energy

    Packed with 291 passion-igniting positions, The Position Sex Bible takes sex from predictable to over the top. Whether you and your partner are just beginning your sexual adventures, looking to break out of a same-old-position rut, or ready take your bedroom repertoire to the next level, this complete guide showcases every position available. With concise instructions and a full-color photograph for each position, this pleasure tome is organized into ten sections—Bed Action, Back Door Policy, On the Edge, The Standing O, Chair Action, Foreplay and Oral Sex, Advanced Positions, At the Office, Toys, Advanced Foreplay and Oral Sex, Taking It to Another Level, Advanced Toys, and Swing Time! From twists on traditional favorites to the straight-up exotic, positions include:The Kissing LotusSnake TrapThe CorkscrewThe Hoover UprightTunnel of LoveThe Door JamCupid’s BowPurrfect PlungeAt the back of the book, a handy checklist with a thumbnail visual of each position for quick reference also allows you to keep track of the positions as you enjoy them. Spice up your sex life with The Position Sex Bible.

    Commercial growers will want to consult this book regularly.The author tells us:which strains to plant when to fertilize when to plant when to prune flower stalks how to plant when to harvest Plus, how to store, market, and process the crop Growing Great Garlic makes a genuine contribution in the field of garlic classification that will help the public recognize several distinct varietal types of garlic.

    This book contains detailed information about each vegetable, including its botanical classification, flower structure and means of pollination, required population size, isolation distance, techniques for caging or hand-pollination, and also the proper methods for harvesting, drying, cleaning, and storing the seeds.Seed to Seed is widely acknowledged as the best guide available for home gardeners to learn effective ways to produce and store seeds on a small scale. The author has grown seed crops of every vegetable featured in the book, and has thoroughly researched and tested all of the techniques she recommends for the home garden.This newly updated and greatly expanded Second Edition includes additional information about how to start each vegetable from seed, which has turned the book into a complete growing guide. Local knowledge about seed starting techniques for each vegetable has been shared by expert gardeners from seven regions of the United States-Northeast, Mid-Atlantic, Southeast/Gulf Coast, Midwest, Southwest, Central West Coast, and Northwest.

    Nearly 700 species of trees are detailed in photographs of leaf shape, bark, flowers, fruit, and fall leaves -- all can be quickly accessed making this the ideal field guide for any time of year. Note: the Eastern Edition generally covers states east of the Rocky Mountains, while the Western Edition covers the Rocky Mountain range and all the states to the west of it.

    Easy to follow illustrated lessons give you all the information you need to grow your favorite vegetables, flowers, trees, and shrubs.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews