But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    As Socrates' student, Plato preserved the teachings of his great mentor in many famous "dialogues"; these deal with classic issues like law and justice, perception and reality, death and the soul, mind and body, reason and passion, and the nature of love. The dialogues also discuss the value of moral principle vs. the value of life itself; how to achieve virtue; and how each of us can fulfill our true nature.The most famous of all Platonic doctrines is the "theory of forms." This theory that any object's true reality is found in its rational form or structure rather than in its material appearance. And Plato's Republic presents his distinctive (and much criticized) vision of the ideal state.Plato believed that philosophy begins in the sense of wonder. With Socrates, he sees philosophy as reason, unhindered by feelings, emotions, and the senses. And from these two great thinkers we have received perhaps the most well known of all philosophical utterances: "the unexamined life is not worth living."

    Some facts are too terrifying to teach in school. Unfortunately, Cracked.com is more than happy to fill you in:* A zombie apocalypse? It could happen. 50% of humans are infected with a parasite that can take over your brain.* The FDA wouldn't let you eat bugs, right? Actually, you might want to put down those jelly beans. And that apple. And that strawberry yogurt.* Think dolphins are our friends? Then these sex-crazed thrill killers of the sea have you right where they want you.* The most important discovery in the history of genetics? Francis Crick came up with it while on LSD.* Think you're going to choose whether or not to buy this book? Scientists say your brain secretly makes all your decisions 10 seconds before you even know what they are.If you’re a fan of The Oatmeal or Frak.com and hate being wrong about stuff, you’ll love what you find in You Might Be a Zombie from the twisted minds at Cracked.

    We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.