Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    Now he makes the case that living on Mars is not just plausible, but inevitable.It sounds like science fiction, but Stephen Petranek considers it fact: Within twenty years, humans will live on Mars. We'll need to. In this sweeping, provocative book that mixes business, science, and human reporting, Petranek makes the case that living on Mars is an essential back-up plan for humanity and explains in fascinating detail just how it will happen.The race is on. Private companies, driven by iconoclastic entrepreneurs, such as Elon Musk, Jeff Bezos, Paul Allen, and Sir Richard Branson; Dutch reality show and space mission Mars One; NASA; and the Chinese government are among the many groups competing to plant the first stake on Mars and open the door for human habitation. Why go to Mars? Life on Mars has potential life-saving possibilities for everyone on earth. Depleting water supplies, overwhelming climate change, and a host of other disasters — from terrorist attacks to meteor strikes — all loom large. We must become a space-faring species to survive. We have the technology not only to get humans to Mars, but to convert Mars into another habitable planet. It will likely take 300 years to "terraform" Mars, as the jargon goes, but we can turn it into a veritable second Garden of Eden. And we can live there, in specially designed habitations, within the next twenty years.In this exciting chronicle, Petranek introduces the circus of lively characters all engaged in a dramatic effort to be the first to settle the Red Planet. How We'll Live on Mars brings firsthand reporting, interviews with key participants, and extensive research to bear on the question of how we can expect to see life on Mars within the next twenty years.

     This book is a supplement to What If? and intended to enhance the experience of reading the original book. We recommend purchasing the full version of What If? on Amazon in addition to this book. Introduction What If? Serious Scientific Answers to Absurd Hypothetical Questions presents a wide variety of questions covering a range of dubious potentialities and the results which would ensue should they become reality. The questions are collected from author Randall Munroe’s website, where they are sent in by readers of his blog. Some of the questions are conceptual, for example how much force would be required for Yoda to lift an X-fighter, others are in a more serious vein. All of the answers however are based on research and the application of scientific principles by the author, himself trained in physics and a former roboticist for NASA. Benefits Spend less time reading and more time enjoying your favorite books. Discover important details you may have missed the first time. Review key concepts in an easy-to-understand and efficient manner. Use as a reference or "cheat sheet" to quickly access important information. Pick up where you left off with the original book. Focus only on critical information and eliminate unnecessary details. Buy Now Buy Now: Only $2.99 (Save $3.00 or 50%, Regular Price: $5.99) Money Back Guarantee: If you are not 100% satisfied with your purchase, simply return it to Amazon within 7 days of purchase for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Read Now: Your book will be delivered to your Kindle device or free Kindle software automatically.

    Social networks surrender their original missions to more immediately profitable data mining, while brokerage houses abandon value investing for algorithms that drain markets and our 401ks alike--all tactics driven by the need to stoke growth by any means necessary. Instead of taking this opportunity to reprogram our economy for sustainability, we have doubled down on growth as its core command. We have reached the limits of this approach. We must escape the growth trap, once and for all. Media scholar and technology author Douglas Rushkoff--one of today's most original and influential thinkers--argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner-take-all system the growth trap leaves in its wake. Drawing on sources both contemporary and historical, Rushkoff pioneers a new understanding of the old economic paradigm, from central currency to debt to corporations and labor.Most importantly, he offers a series of practical steps for businesses, consumers, investors, and policymakers to remake the economic operating system from the inside out--and prosper along the way. Instead of boycotting Wal-Mart or overtaxing the wealthy, we simply implement strategies that foster the creation of value by stakeholders other than just ourselves. From our currency to our labor to the corporation, every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all.Inspiring and challenging, Throwing Rocks at the Google Bus provides a pragmatic, optimistic, and human-centered model for economic progress in the digital age.

    Told with deep access, from multiple intersecting angles, it examines the culmination of a populist movement that began with the intersection of social media and the growth of simplified, democratizing financial portals -- represented by the biggest upstart in the business, RobinHood, and its millions of mostly millennial devotees.The unlikely focus of the battle: GameStop, a flailing brick and mortar dinosaur catering to teenagers and outsiders, that had somehow outlived forbearers like Blockbuster Video and Petsmart as the world rapidly moved online. The story comes to a head in a wild battle between Melvin Capital, a 13-billion-dollar hedge fund, one of the most respected and staid funds on the Street, and a disparate group of amateur day traders, video game nuts, and internet trolls on a subreddit calling itself WallStreetBets. At first, the subreddit was a joke -- a meme-filled, freewheeling place to share shoot-the-moon investment tips, laugh about big losses, and diamond hand emojis. Until some members noticed an opportunity -- and rode a rocket ship to tens of millions of dollars in earnings overnight.With insider sources and testimonies from inside WallStreetBets, GameStop, the architects of Robinhood, Melvin Capital, and more, New York Times bestselling author Ben Mezrich brings to life one of the most striking, can't-make-this-up moments in financial history.

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    Now, using never-before-published quotes taken from his in-depth interviews with twenty-three of the twenty-four Apollo lunar astronauts, Chaikin and his collaborator, Victoria Kohl, have created an extraordinary account of the lunar missions. In Voices from the Moon the astronauts vividly recount their experiences in intimate detail; their distinct personalities and remarkably varied perspectives emerge from their candid and deeply personal reflections. Carefully assembled into a narrative that reflects the entire arc of the lunar journey, Voices from the Moon captures the magnificence of the Apollo program like no other book. Paired with their own words are 160 images taken from NASA's new high-resolution scans of the photos the astronauts took during the missions. Many of the photos, which are reproduced with stunning and unprecedented detail, have rarely-if ever-been seen by the general public. Voices from the Moon is an utterly unique chronicle of these defining moments in human history.

    One of the most coveted tools in a spy's arsenal, a zero day has the power to silently spy on your iPhone, dismantle the safety controls at a chemical plant, alter an election, and shut down the electric grid (just ask Ukraine).For decades, under cover of classification levels and non-disclosure agreements, the United States government became the world's dominant hoarder of zero days. U.S. government agents paid top dollar-first thousands, and later millions of dollars- to hackers willing to sell their lock-picking code and their silence. Then the United States lost control of its hoard and the market. Now those zero days are in the hands of hostile nations and mercenaries who do not care if your vote goes missing, your clean water is contaminated, or our nuclear plants melt down.Filled with spies, hackers, arms dealers, and a few unsung heroes, written like a thriller and a reference, This Is How They Tell Me the World Ends is an astonishing feat of journalism. Based on years of reporting and hundreds of interviews, The New York Times reporter Nicole Perlroth lifts the curtain on a market in shadow, revealing the urgent threat faced by us all if we cannot bring the global cyber arms race to heel.

    A man of faith ordained in the Protestant tradition, Heino Falcke wrestles with the ways in which black holes force us to confront the boundary where human life ends and the celestial begins. He also ponders why black holes are difficult for most of us to understand—comparing it to our inability to envisage our own inevitable death.Black holes develop in outer space when a massive star dies, and its matter is condensed. That extreme amount of mass contained in a small space generates a gigantic amount of gravitational force, allowing the black hole to suck up everything that comes near, including light. These astronomical wonders are the subject of our greatest scientific and philosophical theorizing—the journey to a black hole would be the journey to the end of time itself. In this way, Falcke regards them as the most exquisite representations of fear, death . . . and, surprisingly, the divine.Empirical and profound, A Light in the Darkness is the first work to examine both the physical nature and spiritual meaning of black holes, those astrophysical mysteries Falcke, calls “the epitome of merciless destruction.”

    However, rather than resting on that reputation, the new edition of this text marks a significant advance in the already excellent quality of the book. While preserving concise language, state of the art educational pedagogy, and top-notch worked examples, the Eighth Edition features a unified art design as well as streamlined and carefully reorganized problem sets that enhance the thoughtful instruction for which Raymond A. Serway and John W. Jewett, Jr. earned their reputations. Likewise, PHYSICS FOR SCIENTISTS AND ENGINEERS, will continue to accompany Enhanced WebAssign in the most integrated text-technology offering available today. In an environment where new Physics texts have appeared with challenging and novel means to teach students, this book exceeds all modern standards of education from the most solid foundation in the Physics market today.

    Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection--a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science--from Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley--Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide.At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

    The first NASA flight director, Kraft emerged from boyhood in small-town America to become a visionary who played an integral role in what would become the National Aeronautics and Space Administration. It's all here, from the legendary Mercury missions that first sent Americans into space through the Gemini and Apollo missions that landed them on the moon. The great heroes of space are here, too-Alan Shepard, John Glenn, Neil Armstrong, Jim Lovell, and Buzz Aldrin-leading the space race that would change the course of U.S. history. From NASA's infancy to its greatest triumphs . . . from the calculated gambles to the near disasters to the pure luck that accompanied each mission, Flight relives the spellbinding events that captured the imagination of the world. It is a stirring tribute to the U.S. space program and to the men who risked their lives to take America on a flight into the unknown-from the man who was there for it all. "A highly readable memoir." (The New York Times Book Review) "A rewarding look at the brief, shining moment when space pathfinders held sway over space warriors." (The Washington Post)

    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

    In Ray, North Dakota, a young farm girl named Mary Sherman was attending high school. In an age when girls rarely dreamed of a career in science, Mary wanted to be a chemist. A decade later the dreams of these two disparate individuals would coalesce in ways neither could have imagined. World War II and the Cold War space race with the Russians changed the fates of both von Braun and Mary Sherman Morgan. When von Braun and other top engineers could not find a solution to the repeated failures that plagued the nascent U.S. rocket program, North American Aviation, where Sherman Morgan then worked, was given the challenge. Recognizing her talent for chemistry, company management turned the assignment over to young Mary. In the end, America succeeded in launching rockets into space, but only because of the joint efforts of the brilliant farm girl from North Dakota and the famous German scientist. While von Braun went on to become a high-profile figure in NASA's manned space flight, Mary Sherman Morgan and her contributions fell into obscurity--until now.