In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    A ground-breaking book that sets out to demonstrate that Japanese is “simple, logical and beautiful” and that most of the apparently “arbitrary rules” that you “just have to learn” can be reduced to simple, easily intuitive patterns if you just understand how the language really works.

    In The Essence of Karate, Funakoshi creates, in his own words, a narrative of modern karate. He explains the philosophical and spiritual underpinnings and includes memories of his own training, as well as recollections of other karate masters and the history of the martial art. He also discusses the importance of winning without fighting, and the reason why many great martial artists improve with age.The preface has been contributed by Hirokazu Kanazawa, President of the Shotokan Karate-do International Federation (and Funakoshi's disciple). He fondly writes of his memories of Gichin Funakoshi during his youth and what he learned from the master. In the afterword, the founder's great-nephew, Gisho Funakoshi, shares previously unknown personal anecdotes about his "Uncle Funakoshi."

    Peter Sykes lifts the lid on the good, the bad and the ugly in the NHS, based on real-life situations from his 40 years experience at the sharp end of medical practice.Some of these stories will make you laugh, a few will make you cry and others have a surprising twist in the tail.They feature patients, doctors and nurses, blood, sweat and toil, life and death, heartache and joy.

    His life is rapidly changed. His family is destroyed. An unbelievable story about escape, intrigue, survival and the miraculous ability of one young man to outwit and outlive his gestapo torturers.

    This book contains interconnected short stories in which the doctors, nurses and other staff members attempt to keep separate these two spheres of their lives, for to allow them to overlap would make their lives even more difficult. Pain, tragedy, humor and compassion fill these pages as events unfold and the characters struggle to maintain equilibrium; the author is a retired ER nurse, and these stories are all based on real people and incidents.

     Pilot Officer Harry Rose, fresh from training and eager to prove himself, is posted to Excalibur Squadron, a Hawker Hurricane fighter unit based in southern England. In the coming weeks and months of that fateful summer, as the outnumbered RAF battle grimly with the Luftwaffe in the skies above Britain, Rose will come to know what it is to love, and will experience both the glorious euphoria of success and the desperate bitterness of loss. As his friends dwindle in number, Rose knows that it can be only a matter of time before it is his turn...

    This book covers Sergeant Johnson’s career and assignments that included working in the jails, patrol, community policing, Special Investigations (Narcotics and Gangs), and the FBI Violent Crimes Task Force. Sergeant Johnson was promoted to sergeant in 2010 and was assigned to the Eastern portion of San Diego County where he worked in patrol and a specialty assignment for the remainder of his career. On September 25, 2012, Sergeant Johnson’s career and the careers of several other deputies would take a turn for the worst. Sergeant Johnson and his team of deputies were ambushed by a child molester armed with a high powered rifle as they attempted to arrest the suspect. One of Sergeant Johnson’s deputies was shot at extremely close range and was trapped in the apartment with the suspect. Sergeant Johnson was hit by gun fire on the landing of the suspect’s apartment and trapped on the second floor with nowhere to go. The ordeal lasted fifteen minutes before Sergeant Johnson and the wounded deputy were rescued and transported to a hospital. This book discusses the harrowing experience of being shot and barricaded without an escape. It discusses the incredible story of Christian faith during the moments when Sergeant Johnson and his team of deputies feared for their lives. The cover photo is a testament to Sergeant Johnson’s faith and the survival of Sergeant Johnson and his team of deputies who were there on that day. This book highlights Sergeant Johnson’s early career and accomplishments, deals with personal tragedies related to the shooting and other events in Sergeant Johnson’s life, and Sergeant Johnson’s struggle to overcome such a traumatic event. The hope of this book is to help others learn they will survive these critical situations, and the aftermath that affects many called Post Traumatic Stress Disorder (PTSD). With the help of therapy, family, and faith, Sergeant Johnson survived the ordeal that occurred on September 25, 2012. Sergeant Johnson considers himself a survivor and not a victim. By reading this book you will experience what it is like to be a peace officer in Southern California. You will have a better understanding of the peril that peace officers face on a daily basis. You will have a better understanding how these events can weigh on each officer over his or her long careers. This book discusses details about the shooting (which was approximately a 15 minute ordeal), the rescue of Sergeant Johnson and his deputies, and Sergeant Johnson’s recovery that took over a year for him to deal with. This book is a testament to all of the men and women who wear the badge and all they deal with on a daily basis. This book praises Sergeant Johnson’s Christian faith that was paramount for him to survive this traumatic event and heal.

    For 7 months, both the U.S and Israeli governments imposed blackouts on all new reports about the raid. Subsequently, the Central Intelligence Unit (CIA), and the White House confirmed that American intelligence had confirmed that the raided site was a military purposed nuclear facility. Syria denied those claims. In 2009, an investigation conducted by the IAEA (International Atomic Energy Agency) reported traces of graphite and uranium and concluded that the raided site had features resembling an undeclared nuclear reactor. However, IAEA could not confirm or deny the findings because Syria had refused to provide IAFA investigators the co-operation they needed to take their investigations to a conclusive end. On April 2011, almost four years after the raid, IAEA officially confirmed that the bombed site was indeed a nuclear reactor. How did it happen? What weren’t we told? To know more about this operation, this is the right book for you. You will learn everything you need to know about the Operation Orchard.

    • Real stories tell the sad, gory, uplifting and the funny, • Stories from across the country by an actual travel nurse

    Here in this book Ron Ebner—author of The Winds of Hell, Nova, Plague World, and two short story collections—has collected a voluminous amount of information about current actors and former actors, including:Disney favorites Annette Funicello, Tommy Kirk, Tim Considine, Hayley Mills and Kevin Corcoran, as well as Mouseketeers Sharon Baird, Lonnie Burr, Cubby O’Brien and Karen Pendleton; Lauren Chapin and Elinor Donahue of “Father Knows Best”; Johnny Crawford of “The Rifleman”; Shelley Fabares of “The Donna Reed Show”; Little Rascal “Spanky” McFarland; Beverly Washburn; Cynthia Pepper; Native American actors Chief Dan George and Will Sampson; the frisky star of the original Nancy Drew movies, Bonita Granville; Al “Grandpa” Lewis; Fess Parker; John Amos…and many others.Read through these pages and find out what’s happening with about 100 of your favorite Hollywood celebrities.

    The boy who escaped to America with them, who was bullied as he struggled to learn English and cope with family tragedy, was now a young man who had discovered and secretly honed his basketball talent on the outdoor courts of New York City. That young man was Ernie Grunfeld, who would go on to win an Olympic gold medal and reach previously unimaginable heights as an NBA player and executive. In By the Grace of the Game, Dan Grunfeld, once a basketball standout himself at Stanford University, shares the remarkable story of his family, a delicately interwoven narrative that doesn't lack in heartbreak yet remains as deeply nourishing as his grandmother's Hungarian cooking, so lovingly described. The true improbability of the saga lies in the discovery of a game that unknowingly held the power to heal wounds, build bridges, and tie together a fractured Jewish family. If the magnitude of an American dream is measured by the intensity of the nightmare that came before and the heights of the triumph achieved after, then By the Grace of the Game recounts an American dream story of unprecedented scale.From the grips of the Nazis to the top of the Olympic podium, from the cheap seats to center stage at Madison Square Garden, from yellow stars to silver spoons, this complex tale traverses the spectrum of the human experience to detail how perseverance, love, and legacy can survive through generations, carried on the shoulders of a simple and beautiful game.

    These are phrases that you hear almost every day in Spanish speaking countries, on TV, in movies, and when talking with friends in Spanish. Included in this book is FREE Access to Downloadable Mp3's of this book. Spanish Audio book is available by clicking link in book. This book is very basic Spanish. It is for beginning Spanish learners or students that want to review basic Spanish phrases. Some Topics Covered in this book are: Greetings Music What are you doing? Phrases about the Present (right now) Phrases about the Past Hotels Restaurants And Many More! Are you ready to learn some Spanish phrases you can use right away? GREAT! Download the book now and start learning Spanish.

    Throw in the St. Valentine’s Day Massacre and the murders of John F. Kennedy, Lee Harvey Oswald, Marilyn Monroe, Bugsy Siegel, Sam Giancana, Lucky Luciano, Tony the Ant Spilotro, Johnny Roselli and Jimmy Hoffa. Toss in Hollywood scandal and the mobbed up career of Frank Sinatra and his Rat Pack. Now you can begin to grasp the epic story of Tony Accardo. Why has this story never been told? Accardo killed everyone in his path: family, friends, cops, reporters, movie stars, and politicians. Operating from deep within the shadows Tony influenced national policy, exploited the FBI, owned politicians, and fixed presidential elections. Connected to every gangster from Al Capone to Lucky Luciano to John Gotti, Joe Batters is the must-read that every Godfather fan is craving.

    For over 70 years, Aokigahara, Japan has been a source of mystery for both investigators and paranormal researchers. This beautiful stretch of unkempt woodland, while maintaining the illusion of beauty, harbours a secret which few people are willing to acknowledge. Aokigahara, known to many as the Sea of Trees, is the suicide capital of Japan. Every year, hundreds of people visit the forest with no intention of ever leaving. People who no longer wish to be a part of this world find solace in the isolation of Aokigahara, and willingly take their own lives against its backdrop of chaotic forestry. However, the legend of Aokigahara goes a lot further that simply being alluring scenery for suicide. Its lore is rooted in ancient legend, literature and a historical association with death. Its impact on Japanese culture has been so prominent that Japanese officials rarely acknowledge the forest’s existence in an effort to disassociate it from its macabre infamy. But despite this, Aokigahara’s prominence in not just Japanese culture, but world over, cannot be understated.