Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Readers are shown how to improve not just study skills like note taking, reading, organization and writing, but their thinking skills too. The reader will learn how to analyze difficult concepts, criticize and evaluate arguments, use evidence, and develop more of their own ideas. This book gives clear practical advice, with a troubleshooting section that deals with a range of common problems.

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    These steps will show you: the myths about writing that make us feel like we're not "good enough" to be an author, how to develop the good writing routines and a solid timeline, how to write a first draft and revise the draft, how to bring in beta readers and incorporate their feedback, and finally, how to pull it all together into a finished manuscript. When we're writing a book, we need inspiration, and we need the "how-to" pieces that we were never taught in school. Start Writing Your Book Today provides both. Over the last 10 years as a writing coach, Morgan has developed a blend of mindset and mechanics to help authors through feeling stuck and into power writing through their books. In this book, Morgan shares her methods with you, so that you can step up and become the writer you know you're meant to be.Each step of how to write your book is laid out for you. No more excuses. You'll be ready to finally start writing your book.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    We easily get addicted to the high of achieving our goals. This isn't always a bad thing but it can be when we lose sight of the more important things in life.Many people never really feel satisfied in their regular day to day living and so they constantly strive for something outside of themselves to make up for their feelings of boredom, unworthiness, or whatever it may be.In our success-driven culture, it's very easy to miss out on the simple joys in life. Most people find it very difficult to be happy with a simple existence.First of all, there is nothing wrong with striving for bigger things. There is also nothing wrong with living a very simple and ordinary existence.What is truly important in the grand scheme of things is how we FEEL and how we make others feel, and this, believe it or not, has nothing to do with the outward circumstances of our lives.It costs absolutely nothing to be a kind and loving person. It costs nothing to focus on the brighter side of life. It's all a matter of perspective and our ability to release the negativity within ourselves.This book discusses a simple but powerful strategy for releasing these negative emotions that block us from experience the joy of the present moment. It shows you step by step how to be happy regardless of your life circumstances. It's easier than you think. Enjoy :)

    But sometimes whatever we do just isn't good enough; we want to be too perfect & start setting unrealistic goals. Such high levels of perfectionism, often driven by low self-esteem, can turn against success & develop into unhealthy obsession.

    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    World History

    Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.

    Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . .  Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives. As she shows, there are three basic types of networks, so readers can see the role they are already playing: Expansionist, Broker, or Convener. This network decoder enables readers to own their network style and modify it for better alignment with their life plans and values. High-quality connections in your social network strongly predict cognitive functioning, emotional resilience, and satisfaction at work. A well-structured network is likely to boost the quality of your ideas, as well as your pay. Beyond the office, social connections are the lifeblood of our health and happiness. The compiled results from dozens of previous studies found that our social relationships have an effect on our likelihood of dying prematurely—equivalent to obesity or smoking. Rich stories of Expansionists like Vernon Jordan, Brokers like Yo-Yo Ma, and Conveners like Anna Wintour, as well as personal experiences from King's own world of connections, inform this warm, engaging, revelatory investigation into some of the most consequential decisions we can make about the trajectory of our lives.

    Dumb crooks, celebrities gone bad, unsolved mysteries, odd laws, and more—Strange Crime has plenty of stories that will make you ask yourself, “What could they possibly have been thinking?” This easily portable paperback book is ideal for readers on the go. Take it to school, to work, to jury duty!

    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.

    In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.