Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

    And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    A collection of seven critical essays discussing Tolstoy's novel, arranged in chronological order of their original publication.

    Rockefeller * * *Download for FREE on Kindle Unlimited + Free BONUS Inside!* * * Read On Your Computer, MAC, Smartphone, Kindle Reader, iPad, or Tablet. John D. Rockefeller, the wealthiest man of all time, amassed a fortune as he led the Standard Oil Company to an unprecedented position of power in the industrial markets. In addition to being a successful businessman, he was also a generous philanthropist. But somewhere between the money he earned and the money he gave away lies a mystery that remains unsolved. How could someone so generous have been so hated in his time? How could someone so successful have been so despised by the public, the press, and the government? Was Rockefeller a villain or a hero? The truth is that he was both. Inside you will read about... ✓ The Son of Devil Bill and a Baptist Woman ✓ Rockefeller Finds Black Gold ✓ Standard Oil Company ✓ The Only Game in Town ✓ Give as Much as You Can ✓ Life and Legacy And much more! In an era which saw American businessmen accrue unprecedented power and wealth by means of practices that would later be judged illegal by the Supreme Court, Rockefeller saw his opportunities as both a gift from God and a responsibility to the public, with a dash of Darwinian survival tactics thrown in for good measure. Today’s captains of industry may not use the same techniques that Rockefeller employed, but in many ways, the bold entrepreneurs who dominate the stock market and the headlines are apprentices to his ruthless genius.

    In this provocative and stimulating book critically acclaimed author Will Hutton warns instead that China is running up against a set of daunting challenges from within its own political and economic system that could well derail its rise, leading to a massive shock to the global economy. The United States, he argues, must recognize that it has a vital stake in working to assure this doesn't happen, for if China's political liberalization and economic growth collapse, the United States will suffer crippling consequences.In today's highly globalized world economy, so much of the economic health of the United States -- our low inflation, high profits, and cheap credit -- rests upon China's economic growth and its massive investment in the United States. A great deal has been said about the economic and military threat China poses. But rather than provoking China with the military hawkishness of recent years and resisting Chinese economic supremacy with the saber rattling of protectionist antitrade policies -- twenty such bills have been introduced in Congress in just the last year -- the United States must build a strong relationship that will foster China's transition from an antiquated Communist state beset with profound problems to a fully modern, enlightened, and open society. Doing so will require understanding and engagement, not enmity and suspicion.China's current economic model, Hutton explains, is unsustainable, premised as it is on the myriad contradictions and dysfunctions of an authoritarian state attempting to control an economy in its transition to capitalism. If the twenty-first century is to be the China century, the Chinese will have to embrace the features of modern Western nations that have spurred the political stability and economic power of the United States and Europe: the rule of law, an independent judiciary, freedom of the press, and authentic representative government that is accountable to the people. Whether or not China does so rests in large part on how well the United States manages the relationship and persuades the Chinese of the virtues of an open, enlightened democratic system. The danger is that fearmongering will intensify animosities, leading both countries down a path of peril.Turning conventional wisdom on its head, this brilliantly argued book is vital reading at a crucial juncture in world affairs.