The ups and downs of writing life—including self-doubt and writer's block—are here, along with tips about getting published and writing in the electronic age. On your own, this book can be your "teacher," while groups, in or out of the classroom, can profit from sharing weekly assignments.

    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

    You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you."DIY MFA" is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: Set customized goals for writing and learning.Generate ideas on demand.Outline your book from beginning to end.Breathe life into your characters.Master point of view, voice, dialogue, and more.Read with a "writer's eye" to emulate the techniques of others.Network like a pro, get the most out of writing workshops, and submit your work successfully.Writing belongs to everyone--not only those who earn a degree. With "DIY MFA," you can take charge of your writing, produce high-quality work, get published, and build a writing career.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    Rooted in the two thousand-year-old wisdom of the Tao Te Ching--"The journey of a thousand miles begins with a single step"--Kaizen is the art of making great and lasting change through small, steady increments. Kaizen is the tortoise versus the hare. Kaizen is the eleven Fortune 500 companies that significantly outperformed the market through moderate, step-by-step actions. Kaizen is losing weight not by a crash diet (which more often than not crashes) but by eating one bite less at each meal--then, a month later, eating two bites less. Kaizen is starting a life-changing exercise program by standing--just standing--on a treadmill for one minute a day. Written by an expert on Kaizen--Dr. Robert Maurer, a psychologist on the staff at the UCLA medical school who speaks and consults nationally--"One Small Step" is the gentle but potent way to effect change. Beginning by outlining the all-important role that fear plays in all types of change--and Kaizen's ability to circumvent it--Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture--visualizing virtual change so that real change comes more naturally. Why small rewards motivate better than big rewards. How great discoveries are made by paying attention to the little details most of us overlook. Hundreds of examples of Kaizen at work grace the book, as well as quotes from W. Edwards Deming (who brought Kaizen to Japanese industry), Peter Drucker, coach John Wooden, and others.

    Simple living isn't about depriving; it's about enriching. But while scribbling "Be more organized" on a list of New Year's resolutions doesn't take much effort, actually "becoming" more organized requires real change.Are you constantly late to the office because you have trouble getting out the door in the morning? Is your house in such disarray that you can't have friends over for dinner? It's easy to feel stressed, anxious, and overwhelmed when your surroundings, schedule, and thoughts are chaotic. The solution? "Unclutter Your Life in One Week" with organization expert and Editor-in-Chief of Unclutterer.com Erin Rooney Doland. This essential manual is a simple, day-by-day plan for purging your life of clutter, becoming more efficient and productive, and creating a symbiotic relationship between your work and personal life.There is no one-size-fits-all answer for organization. Erin offers useful and innovative suggestions for tackling the physical, mental, and systemic distractions in different areas of your home and office each day. Her down-to-earth approach will help you part with sentimental clutter, organize your closet based on how you process information, build an effective and personalized filing system, avoid the procrastination that often hinders the process, and much more. Once you cure the clutter, she shares practical advice for maintaining your harmonious home and work environments with minimal daily effort.

    The Portable MFA gives you all of the essential information you would learn in the MFA program in one book. Covering fiction, memoirs, personal essays, magazine articles, poetry, and playwriting, this book provides you with:Inspiration and tips on revision, stamina, and productivityClear instruction on the craft behind the artDetailed reading lists to expand your literary horizonsExercises to improve your writing endeavorsBy heeding the advice in The Portable MFA, you will gain the wisdom and experience of some of today's greatest teachers, all for just the price of a book.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    Spanning fifty books and hundreds of ideas, 50 Psychology Classics examines some of the most intriguing questions regarding cognitive development and behavioral motivations, summarizing the myriad theories that psychologists have put forth to make sense of the human experience. Butler-Bowdon covers everything from humanism to psychoanalysis to the fundamental principles where theorists disagree, like nature versus nurture and the existence of free will. In this single book, you will find Carl Jung, Sigmund Freud, Alfred Kinsey, and the most significant contributors to modern psychological thought. From the author of the bestselling 50 Self-Help Classics, 50 Success Classics, and 50 Spiritual Classics, 50 Psychology Classics will enrich your understanding of the human condition.Includes:1. Alfred Adler "Understanding Human Nature" (1927)2. Gavin Becker "The Gift of Fear" (1997)3. Eric Berne "Games People Play" (1964)4. Edward de Bono "Lateral Thinking" (1970)5. Robert Bolton "People Skills" (1979)6. Nathaniel Branden "The Psychology of Self-Esteem" (1969)7. Isabel Briggs Myers "Gifts Differing: Understanding Personality Type" (1980)8. Louann Brizendine "The Female Brain" (2006)9. David D Burns "Feeling Good: The New Mood Therapy" (1980)10. Robert Cialdini "Influence: The Psychology of Persuasion" (1984)11. Mihaly Csikszentmihalyi "Creativity" (1997)12. Albert Ellis & Robert Harper (1961) "A Guide To Rational Living" (1961)13. Milton Erickson "My Voice Will Go With You" (1982) by Sidney Rosen14. Eric Erikson "Young Man Luther" (1958)15. Hans Eysenck "Dimensions of Personality" (1947)16. Susan Forward "Emotional Blackmail" (1997)17. Viktor Frankl "The Will to Meaning" (1969)18. Anna Freud "The Ego and the Mechanisms of Defense" (1936)19. Sigmund Freud "The Interpretation of Dreams" (1901)20. Howard Gardner "Frames of Mind: The Theory of Multiple Intelligences" (1983)21. Daniel Gilbert "Stumbling on Happiness" (2006)22. Malcolm Gladwell "Blink: The Power of Thinking Without Thinking" (2005)23. Daniel Goleman "Emotional Intelligence at Work" (1998)24. John M Gottman "The Seven Principles for Making Marriage Work" (1999)25. Harry Harlow "The Nature of Love" (1958)26. Thomas A Harris "I'm OK - You're OK" (1967)27. Eric Hoffer "The True Believer: Thoughts on the Nature of Mass Movements" (1951)28. Karen Horney "Our Inner Conflicts" (1945)29. William James "Principles of Psychology" (1890)30. Carl Jung "The Archetypes and the Collective Unconscious" (1953)31. Alfred Kinsey "Sexual Behavior in the Human Female" (1953)32. Melanie Klein "Envy and Gratitude" (1975)33. RD Laing "The Divided Self" (1959)34. Abraham Maslow "The Farther Reaches of Human Nature" (1970)35. Stanley Milgram "Obedience To Authority" (1974)36. Anne Moir & David Jessel "Brainsex: The Real Difference Between Men and Women" (1989)37. IP Pavlov "Conditioned Reflexes" (1927)38. Fritz Perls "Gestalt Therapy: Excitement and Growth in the Human Personality" (1951)39. Jean Piaget "The Language and Thought of the Child" (1966)40. Steven Pinker "The Blank Slate: The Modern Denial of Human Nature" (2002)41. VS Ramachandran "Phantoms in the Brain" (1998)42. Carl Rogers "On Becoming a Person" (1961)43. Oliver Sacks "The Man Who Mistook His Wife for a Hat" (1970)44. Barry Schwartz "The Paradox of Choice: Why More is Less" (2004)45. Martin Seligman "Authentic Happiness" (2002)46. Gail Sheehy "Passages: Predictable Crises of Adult Life" (1974)47. BF Skinner "Beyond Freedom & Dignity" (1953)48. Douglas Stone, Bruce Patton & Sheila Heen "Difficult Conversations" (2000)49. William Styron "Darkness Visible" (1990)50. Robert E Thayer "The Origin of Everyday Moods" (1996)

    . . and then broke? How would you survive? Could you improve on humanity's original timeline? And how hard would it be to domesticate a giant wombat? With this book as your guide, you'll survive--and thrive--in any period in Earth's history. Bestselling author and time-travel enthusiast Ryan North shows you how to invent all the modern conveniences we take for granted--from first principles. This illustrated manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up. Deeply researched, irreverent, and significantly more fun than being eaten by a saber-toothed tiger, How to Invent Everything will make you smarter, more competent, and completely prepared to become the most important and influential person ever.

    I can call you friend because we've just built up a rapport with my rhetorical questions. This is a book chock full of writing prompts. These are little things that will help you along to writing some amazing stuff that spills out of your mind. You're wondering: "But what kind of prompts are they? I've seen writing prompts before, but they're all lame." That's a good thing to be wondering, friend. I've crafted and homebrewed only the finest of prompts for your pleasure. You won't be confined to any one genre, you'll find a limitless amount of prompts ranging from comedy to serious to horror. I say limitless, but I meant 1,000 prompts precisely. I said 1,000 precisely, but there's slightly more if you count the introduction. Listen, friend, I promise not to fib from this point on. The book is split into a few sections: Beginners Writing Prompts (it's a super short section, don't worry); Constrained Writing (that's where you are forced into absolutely specific criteria for the prompt); Flash Fiction (either a word count or a time count is imposed upon you); Ripper Prompts (you are given a list of items for "Random Item Prompts"); and the bulk of the book ends with basic writing prompts with which you can write as much as you please with no tricks! If you're still reading this description, allow me to tell you more uses for this book: Creative writing classes! Yes, teachers, I've done the work for you. I'll even let you lie and say the prompts were crafted in your mind. Corporate synergy teams! That's right, group building exercise makers, you can relax in your fine leather chair and state that you know just how to get the company working together. Present some of these writing prompts and you'll be a hit. Temporarily disenfranchised millionaire authors in waiting! Your hit novel is contained in one of these prompts, I'm certain of it! Use this book for scripts, for blogs, for journals, for impressing potential clients. Sorry it's not a physical book, otherwise I am sure it would make an attractive door wedge! Have I used enough exclamation marks to convince you? No? Read the free preview then and be dazzled! Section Information: Section 1: Beginners Writing Prompts (20 Prompts) Section 2: Flash Fiction Prompts (80 Prompts) Section 3: Random Items Prompts AKA Rippers (20 Prompts - List of 26 random items) Section 4: Constrained Writing (30 Prompts) Section 5: Writing Prompts (850 Prompts)

    Now, picking up where he left off in Lapsing, Walsh addresses the dozen or so biggest issues that every writer or editor must master. He also offers a trunkload of good advice on the many little things that add up to good writing. Featuring all the elements that made Lapsing such a fun read, including Walsh's trademark acerbic wit and fascinating digressions on language and its discontents, The Elephants of Style provides:Tips on how to tame the "elephants of style"--the most important, frequently confused elements of good writing. More of Walsh's popular "Curmudgeon's Stylebook"--includes entries such as Snarky Specificity, Metaphors, Near and Far, Actually is the New Like, and other uses and misuses of language. Expert advice for writers and editors on how to work together for best results.

    When I accidentally started my first mini habit—and the changes I made were actually lasting—I realized the prior strategies I relied on were complete failures. When something works, that which doesn't work is exposed. The science in Mini Habits exposes the predictably inconsistent results of most popular personal growth strategies, and reveals why mini habits are consistent. A mini habit is a very small positive behavior that you force yourself to do every day; a mini habit's "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. Mini Habits will better equip you to change your life than 99% of the people you see walking around on this globe. People so often think that they are the reason they can't achieve lasting change; but the problem isn't with them—it's with their strategy. You can achieve great things without the guilt, intimidation, and repeated failure associated with such strategies such as "getting motivated," resolutions, or even "just doing it.” To make changes last, you need to stop fighting against your brain. When you start playing by your brain's rules—as mini habits show you how to do—lasting change isn't so hard.

     Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. • Learn new ways to think about your email list • Re-energize your existing subscribers • Embrace not just the basics, but next level methods • Improve engagement and watch those open/click rates soar • Build a happy list of passionate readers • Launch your books into the charts You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.) Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.

    Sixty exercise sticks: First Sentences, Non Sequiturs, and Last Straws will get stories off the ground, 60 cards fuel creative descriptions and four spinner palettes will ignite unexpected plot twists. For any aspiring writer, this kit is the perfect first step on the path to literary greatness!Inspires writers with creative prompts and samplesGets writers in the right headspace to let creativity flowFeatures 60 writing exercises and other creative gamesMake those days and nights of struggling to create writing ideas go away without having to bury yourself in more books with Writer's Toolbox, which makes for the perfect gift for writers.