Neuroscience for Dummies


Frank Amthor - 2011
    Neuroscience For Dummies tracks to an introductory neuroscience class, giving you an understanding of the brain's structure and function, as well as a look into the relationship between memory, learning, emotions, and the brain. Providing insight into the biology of mental illness and a glimpse at future treatments and applications of neuroscience, Neuroscience For Dummies is a fascinating read for students and general interest readers alike.The brain holds the secrets to our personalities, our use of language, our love of music, and our memories. Neuroscience For Dummies looks at how this complex structure works, according to the most recent scientific discoveries, illustrated by helpful diagrams and engaging anecdotes.Helpful diagrams and engaging anecdotes enhance material The latest scientific discoveries are sprinkled throughout Tracks to a typical introductory neuroscience class From how the brain works to how you feel emotions, Neuroscience For Dummies offers a comprehensive overview of the fascinating study of the human brain.

The Field: The Quest for the Secret Force of the Universe


Lynne McTaggart - 2003
    Original, well researched, and well documented by distinguished sources, The Field is a book of hope and inspiration for today's world.

For the Love of Physics: From the End of the Rainbow to the Edge of Time - A Journey Through the Wonders of Physics


Walter Lewin - 2011
    “I walk with a new spring in my step and I look at life through physics-colored eyes,” wrote one such fan. When Lewin’s lectures were made available online, he became an instant YouTube celebrity, and The New York Times declared, “Walter Lewin delivers his lectures with the panache of Julia Child bringing French cooking to amateurs and the zany theatricality of YouTube’s greatest hits.” For more than thirty years as a beloved professor at the Massachusetts Institute of Technology, Lewin honed his singular craft of making physics not only accessible but truly fun, whether putting his head in the path of a wrecking ball, supercharging himself with three hundred thousand volts of electricity, or demonstrating why the sky is blue and why clouds are white. Now, as Carl Sagan did for astronomy and Brian Green did for cosmology, Lewin takes readers on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. “I introduce people to their own world,” writes Lewin, “the world they live in and are familiar with but don’t approach like a physicist—yet.” Could it be true that we are shorter standing up than lying down? Why can we snorkel no deeper than about one foot below the surface? Why are the colors of a rainbow always in the same order, and would it be possible to put our hand out and touch one? Whether introducing why the air smells so fresh after a lightning storm, why we briefly lose (and gain) weight when we ride in an elevator, or what the big bang would have sounded like had anyone existed to hear it, Lewin never ceases to surprise and delight with the extraordinary ability of physics to answer even the most elusive questions. Recounting his own exciting discoveries as a pioneer in the field of X-ray astronomy—arriving at MIT right at the start of an astonishing revolution in astronomy—he also brings to life the power of physics to reach into the vastness of space and unveil exotic uncharted territories, from the marvels of a supernova explosion in the Large Magellanic Cloud to the unseeable depths of black holes. “For me,” Lewin writes, “physics is a way of seeing—the spectacular and the mundane, the immense and the minute—as a beautiful, thrillingly interwoven whole.” His wonderfully inventive and vivid ways of introducing us to the revelations of physics impart to us a new appreciation of the remarkable beauty and intricate harmonies of the forces that govern our lives.

Social Media Marketing for Dummies


Shiv Singh - 2009
    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Speed Reading For Dummies


Richard Sutz - 2009
    Learn to: Increase your reading speed and comprehension Use speed techniques for any type of reading material Improve your silent reading skills Recall more of what you read The fun and easy way(R) to become a more efficient, effective reader!Want to read faster -- and recall more of what you read? This practical, hands-on guide gives you the techniques you need to increase your reading speed and retention, whether you're reading books, e-mails, magazines, or even technical journals! You'll find reading aids and plenty of exercises to help you read faster and better comprehend the text.Yes, you can speed read -- discover the skills you need to read quickly and effectively, break your bad reading habits, and take in more text at a glanceFocus on the fundamentals -- widen your vision span and see how to increase your comprehension, retention, and recallAdvance your speed-reading skills -- read blocks of text, heighten your concentration, and follow an author's thought patternsZero in on key points -- skim, scan, and preread to quickly locate the information you wantExpand your vocabulary -- recognize the most common words and phrases to help you move through the text more quickly Open the book and find: Tried-and-true techniques from The Reader's Edge(R) program How to assess your current reading level Tools and exercises to improve your reading skills Speed-reading fundamentals you must know Helpful lists of prefixes, suffixes, roots, and prime words A speed-reading progress worksheet Exercises for eye health and expanded reading vision Tips for making your speed-reading skills permanent

Introduction to Quantum Mechanics with Applications to Chemistry


Linus Pauling - 1985
    Numerous tables and figures.

A Student's Guide to Maxwell's Equations


Daniel Fleisch - 2007
    In this guide for students, each equation is the subject of an entire chapter, with detailed, plain-language explanations of the physical meaning of each symbol in the equation, for both the integral and differential forms. The final chapter shows how Maxwell's equations may be combined to produce the wave equation, the basis for the electromagnetic theory of light. This book is a wonderful resource for undergraduate and graduate courses in electromagnetism and electromagnetics. A website hosted by the author at www.cambridge.org/9780521701471 contains interactive solutions to every problem in the text as well as audio podcasts to walk students through each chapter.

Big Bang: The Origin of the Universe


Simon Singh - 2004
    In this amazingly comprehensible history of the universe, Simon Singh decodes the mystery behind the Big Bang theory, lading us through the development of one of the most extraordinary, important, and awe-inspiring theories in science.

University Physics with Modern Physics


Hugh D. Young - 1949
    Offering time-tested problems, conceptual and visual pedagogy, and a state-of-the-art media package, this 11th edition looks to the future of university physics, in terms of both content and approach.

Infinite Powers: How Calculus Reveals the Secrets of the Universe


Steven H. Strogatz - 2019
    We wouldn’t have unraveled DNA or discovered Neptune or figured out how to put 5,000 songs in your pocket. Though many of us were scared away from this essential, engrossing subject in high school and college, Steven Strogatz’s brilliantly creative, down‑to‑earth history shows that calculus is not about complexity; it’s about simplicity. It harnesses an unreal number—infinity—to tackle real‑world problems, breaking them down into easier ones and then reassembling the answers into solutions that feel miraculous. Infinite Powers recounts how calculus tantalized and thrilled its inventors, starting with its first glimmers in ancient Greece and bringing us right up to the discovery of gravitational waves (a phenomenon predicted by calculus). Strogatz reveals how this form of math rose to the challenges of each age: how to determine the area of a circle with only sand and a stick; how to explain why Mars goes “backwards” sometimes; how to make electricity with magnets; how to ensure your rocket doesn’t miss the moon; how to turn the tide in the fight against AIDS. As Strogatz proves, calculus is truly the language of the universe. By unveiling the principles of that language, Infinite Powers makes us marvel at the world anew.

Exoplanets: Diamond Worlds, Super Earths, Pulsar Planets, and the New Search for Life beyond Our Solar System


Michael Summers - 2017
    Since its 2009 launch, the Kepler satellite has discovered more than two thousand exoplanets, or planets outside of our solar system. More and more exoplanets are being discovered all the time, and even more remarkable than the sheer number of exoplanets is their variety. In Exoplanets, astronomer Michael Summers and physicist James Trefil explore the unbelievable recent discoveries: planets revolving around pulsars, planets made out of diamond, planets that are mostly water, and numerous rogue planets wandering through the emptiness of space. This captivating book reveals the latest, greatest discoveries and argues that the incredible richness and complexity we are finding necessitates a change in the questions we ask and the mental paradigms we use. In short, we have to change how we think about the universe and our place in it, because it is stranger and more interesting than we can even begin to imagine.

Spooky Action at a Distance: The Phenomenon That Reimagines Space and Time—and What It Means for Black Holes, the Big Bang, and Theories of Everything


George Musser - 2015
    Space is the venue of physics; it's where things exist, where they move and take shape. Yet over the past few decades, physicists have discovered a phenomenon that operates outside the confines of space and time: nonlocality-the ability of two particles to act in harmony no matter how far apart they may be. It appears to be almost magical. Einstein grappled with this oddity and couldn't come to terms with it, describing it as "spooky action at a distance." More recently, the mystery has deepened as other forms of nonlocality have been uncovered. This strange occurrence, which has direct connections to black holes, particle collisions, and even the workings of gravity, holds the potential to undermine our most basic understandings of physical reality. If space isn't what we thought it was, then what is it? In Spooky Action at a Distance, George Musser sets out to answer that question, offering a provocative exploration of nonlocality and a celebration of the scientists who are trying to explain it. Musser guides us on an epic journey into the lives of experimental physicists observing particles acting in tandem, astronomers finding galaxies that look statistically identical, and cosmologists hoping to unravel the paradoxes surrounding the big bang. He traces the often contentious debates over nonlocality through major discoveries and disruptions of the twentieth century and shows how scientists faced with the same undisputed experimental evidence develop wildly different explanations for that evidence. Their conclusions challenge our understanding of not only space and time but also the origins of the universe-and they suggest a new grand unified theory of physics. Delightfully readable, Spooky Action at a Distance is a mind-bending voyage to the frontiers of modern physics that will change the way we think about reality.Long-listed for the 2016 PEN/E. O. Wilson Literary Science Writing Award“An important book that provides insight into key new developments in our understanding of the nature of space, time and the universe. It will repay careful study.” —John Gribbin, The Wall Street Journal “An endlessly surprising foray into the current mother of physics' many knotty mysteries, the solving of which may unveil the weirdness of quantum particles, black holes, and the essential unity of nature.” —Kirkus Reviews (starred review)

Warped Passages: Unraveling the Mysteries of the Universe's Hidden Dimensions


Lisa Randall - 2005
    It may hide additional dimensions of space other than the familier three we recognize. There might even be another universe adjacent to ours, invisible and unattainable . . . for now.Warped Passages is a brilliantly readable and altogether exhilarating journey that tracks the arc of discovery from early twentieth-century physics to the razor's edge of modern scientific theory. One of the world's leading theoretical physicists, Lisa Randall provides astonishing scientific possibilities that, until recently, were restricted to the realm of science fiction. Unraveling the twisted threads of the most current debates on relativity, quantum mechanics, and gravity, she explores some of the most fundamental questions posed by Nature—taking us into the warped, hidden dimensions underpinning the universe we live in, demystifying the science of the myriad worlds that may exist just beyond our own.

The Self-Aware Universe: How Consciousness Creates the Material World


Amit Goswami - 1993
    He holds that the universe is self-aware, and that consciousness creates the physical world.

Molecular & Cell Biology For Dummies


Rene Fester Kratz - 2009
    You discover how fundamental principles and concepts relate to everyday life. Plus, you get plenty of study tips to improve your grades and score higher on exams! Explore the world of the cell — take a tour inside the structure and function of cells and see how viruses attack and destroy them Understand the stuff of life (molecules) — get up to speed on the structure of atoms, types of bonds, carbohydrates, proteins, DNA, RNA, and lipids Watch as cells function and reproduce — see how cells communicate, obtain matter and energy, and copy themselves for growth, repair, and reproduction Make sense of genetics — learn how parental cells organize their DNA during sexual reproduction and how scientists can predict inheritance patterns Decode a cell's underlying programming — examine how DNA is read by cells, how it determines the traits of organisms, and how it's regulated by the cell Harness the power of DNA — discover how scientists use molecular biology to explore genomes and solve current world problems Open the book and find: Easy-to-follow explanations of key topics The life of a cell — what it needs to survive and reproduce Why molecules are so vital to cells Rules that govern cell behavior Laws of thermodynamics and cellular work The principles of Mendelian genetics Useful Web sites Important events in the development of DNA technology Ten great ways to improve your biology grade