Book picks similar to
The World of Consumption: The Material and Cultural Revisited by Ben Fine
philosophy
economics
non-fiction
communism
Ikigai: The Japanese Life Philosophy
Alan Daron - 2018
In this short book, I'll share with you what Ikigai is, why you should learn and pursue it, and how to go about discovering your Ikigai. By the end of the book, you'll be in a very good position to start discovering and pursuing your Ikigai en route to a life of joy and fulfillment. Scroll up and click "Buy now with 1-Click" to download your copy now! © 2017 All Rights Reserved!Tags: ikigai, ikigai book, ikigai kindle, ikigai the japanese secret, book ikigai, about ikigai, finding your ikigai.
Makers and Takers: How Conservatives Do All the Work While Liberals Whine and Complain
Peter Schweizer - 2008
For years scholars have constructed—and the media has pushed—elaborate theories designed to demonstrate that conservatives suffer from a host of personality defects and character flaws. According to these supposedly unbiased studies, conservatives are mean-spirited, greedy, selfish malcontents with authoritarian tendencies. Far from the belief of a few cranks, prominent liberals from John Kenneth Galbraith to Hillary Clinton have succumbed to these prejudices. But what do the facts show?Peter Schweizer has dug deep—through tax documents, scholarly data, primary opinion research surveys, and private records—and has discovered that these claims are a myth. Indeed, he shows that many of these claims actually apply more to liberals than conservatives. Much as he did in his bestseller Do as I Say (Not as I Do), he brings to light never-before-revealed facts that will upset conventional wisdom.Conservatives such as Ronald Reagan and Robert Bork have long argued that liberal policies promote social decay. Schweizer, using the latest data and research, exposes how, in general:* Liberals are more self-centered than conservatives.* Conservatives are more generous and charitable than liberals.* Liberals are more envious and less hardworking than conservatives.* Conservatives value truth more than liberals, and are less prone to cheating and lying.* Liberals are more angry than conservatives.* Conservatives are actually more knowledgeable than liberals.* Liberals are more dissatisfied and unhappy than conservatives.Schweizer argues that the failure lies in modern liberal ideas, which foster a self-centered, “if it feels good do it” attitude that leads liberals to outsource their responsibilities to the government and focus instead on themselves and their own desires.
Visual Hammer
Laura Ries - 2012
Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.
Global Slump: The Economics and Politics of Crisis and Resistance
David McNally - 2010
In developing an account of the crisis as rooted in fundamental features of capitalism, this study challenges the view that capitalism's source lies in financial deregulation, and highlights the emergence of new patterns of world inequality and new centers of accumulation, particularly in East Asia, and the profound economic instabilities these have produced. This original account of the “financialization” of the world economy during this period explores the intricate connections between international financial markets and new forms of debt and dispossession. Analyzing the massive intervention of the world’s central banks to stave off another Great Depression, this study shows that while averting a complete meltdown, this intervention also laid the basis for recurring crises for poor and working class people: job loss, increased poverty and inequality, and cuts in social programs. Taking a global view of these processes, exposing the damage inflicted on countries in the Global South, as well as the intensification of racism and attacks on migrant workers, this book also traces new patterns of social and political resistance—from housing activism and education struggles, to mass strikes and protests in Martinique, Guadeloupe, France, and Puerto Rico—as indicators of the potential for building anticapitalist opposition to the damage that neoliberal capitalism is inflicting on the lives of millions.
The God of Atheists
Stefan Molyneux - 2007
It it impossible is to resist quoting passages from this novel, given the author’s brilliant insights into character, wonderful literary flourishes and stunning demonstration of what is meant by inspired writing." - Humber School for Writers. A savage, brilliant, hilarious attack on modern hypocrisy, "The God of Atheists" follows the downfall of three men who wake up one morning and decide to take what they have not earned. Al, a down-and-out music producer, bullies his handsome son into forming a boy-band. Alder, an obscure academic, steals a brilliant idea from a grad student. As they exploit the talents of the naïve youths around them, their fame and wealth increase – but they become more and more terrified of exposure and destruction...
A History of Modern Psychology
C. James Goodwin - 1998
They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.
Take Charge of Your Life: How to Get What You Need with Choice-Theory Psychology
William Glasser - 2011
William Glasser details the choice theory-a science of human behaviors and principles for regaining and maintaining internal control-and the role it can play in helping you regain your personal freedom and choice. "Take Charge of Your Life, " a revision of his 1984 book, "Control Theory, " includes choice-theory applications. He explains choice theory using personal examples and illustrative stories that allow you to learn how to improve your relationships and take charge of your actions. Topics include marital and relationship problems, parenthood, alcoholism, diseases, and psychosomatic disorders. For each situation discussed, Glasser ties behavior to the pictures of what people want in their heads. He explains how the pictures got there and how people can choose new behaviors to get what they really want. In "Take Charge of Your Life, " Glasser offers a real model of empowerment. He shows how you can become a part of the equation that adds happiness and connection to the world in which you live now and to the world of future generations.
Five Lessons
Neville Goddard - 2012
A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea
The Deals of Warren Buffett: Volume 1, The First $100m
Glen Arnold - 2017
The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!
How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose: - and - How to Become an After-Tax Cash Millionaire in 3 Simple ... Make Money on the Internet, Small Business)
Bradford Sullivan - 2014
* Compelling evidence that selling products on Amazon may be the best home-based business opportunity ever created * The Simple Profit Blueprint – How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose * The biggest obstacle in your way of achieving that goal and how I will help you overcome it (Hint: It's all in your head) * What selling products on Amazon is all about * The common misconceptions about selling products on Amazon * The powerful advantages to selling on Amazon as opposed to trying to sell products online on your own * The PRICELESS benefits to “Partnering” with Amazon * The basics of selling products on Amazon * The basics of finding profitable products to sell on Amazon * The two distinctly different methods to find the products you’ll be selling on Amazon * The “Retail Arbitrage” method of sourcing products to sell on Amazon * The “Private Label” method of sourcing products to sell on Amazon * Two distinctly different methods of Private Labeling products to sell on Amazon * Two distinctly different ways to sell your products on Amazon * Our (my partner and I) experience in our first year as Amazon sellers, exactly how much money we made and what it taught us * Retail Arbitrage vs. Private Label * The two major obstacles to making really big money with Retail Arbitrage * How to sign-up as an Amazon seller today for free and why you'll soon want to pay $39.99 per month to go "Pro" * You're creating "AZ Money Machines" (AMMs instead of ATMs) * How Amazon pays you and the breakdown of the check Amazon would be sending you every two weeks (or depositing directly into your bank account) * How the blueprint creates a self-perpetuating NET annual income of $360,720 * Why you should NOT make your goal $1,000 per day * How to become a cash millionaire in 3 simple steps * How building an enormously successful Amazon business is a simple step-by-step process * How to earn insanely high annualized returns on your product investments * How you can “fail” your way to success * The “Beyond Amazon” Bonus * How to scale your business up with three simple steps to where you are a bona fide cash millionaire * Can you really make more money in one week than you've ever made on your old job in one year? (Simple answer – YES!) * Where to get 100% of the money you need to grow your Amazon business as large as you want – at 0% interest * Where to find MORE money to build your business * Your Free* Training * Your Shortcut to the BIG Money * Your action steps to get started today * Chart your success to $1,000 per day – and more * The "Secret Sauce" that will supercharge your motivation and determination to succeed in this business Tags: Amazon Private Label FBA, FBA, Private Label FBA, Amazon FBA, Amazon FBA Secrets, Sell on Amazon, Retail Arbitrage, Physical Products, Private Label, FBA, Private Label, Home-Based Business, Amazing Selling Machine, Fulfillment by Amazon, Private La
How to Self-Promote without Being a Jerk
Bruce Kasanoff - 2014
Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.
Sex, Drugs & Economics: An Unconventional Introduction to Economics
Diane Coyle - 2002
It is rare that an economist has the courage and aptitude to take a studied look at real world issues and to lay out the advantages and disadvantages of current policies. Coyle takes these potentially confusing and politically rife issues and makes them straightforward, thereby educating the reader in an entertaining and sophisticated manner. Coyle uses humour and irony to explain the issues. Who else could draw a link between Japanese teenage fashion and the country's long standing liquidity trap; or how sunspots can determine whether we will have a financial crisis on earth; or how pork belly futures depend on the weather and pigs' amorous intentions? Throughout the book, Diane Coyle highlights the fact that above all, economics is a social science, and one that affects us all.
Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World
Joe Foster - 2020
Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film
Chariots of Fire
- as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film
Aliens
, where Sigourney Weaver wore a pair of Reebok Alien Stompers. Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.