In interviews with Hollywood screenwriters from across the board—Oscar winners and novices alike—Cohen explores what sets apart the blockbuster successes from the downright disasters.Tracing the fortunes of twenty-five films, including Troy, Erin Brockovich, Lost in Translation, and The Aviator, Cohen offers insider access to back lots and boardrooms, to studio heads, directors, and to the over-caffeinated screenwriters themselves. As the story of each film evolves from the drawing board to the big screen, Cohen proves that how a script is written, sold, developed, and filmed can be just as dramatic and intriguing as the movie itself—especially when the resulting movie is a fiasco.Covering films of all kinds—from tongue-in-cheek romps like John Waters's A Dirty Shame to Oscar winners like Monster's Ball and The Hours—Screen Plays is an anecdote-filled, often inspiring, always revealing look at the alchemy of the movie business. With Cohen as your expert guide, Screen Plays exposes how and why certain films (such as Gladiator) become "tent poles," those runaway successes every studio needs to survive, and others become train wrecks. Full of critical clues on how to sell a script—and avoid seeing it destroyed before the director calls Action!—it's the one book every aspiring screenwriter will find irresistible.

    WITHOUT the quality suffering.

    It's a compilation of my daily ramblings as a first time novelist encouraging myself and others to bite the bullet and do it despite the fear of the blank paper, the insecurities, and the angst every writer faces when trying to bleed the story out. My Twitter followers asked me to make this book. They said they want to carry it around in their pockets and take it out each time they feel stuck, scared, or simply need to smile. They tell me my tweets are encouraging and funny. You be the judge.

    Includes detailed inside information on how to choose the right series to spec, how to pick the right story, and detailed, step by step instruction on how to write the scripts that will get you work.

    She believes you can too.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    So much of what you need to know is already defined for you. You know that your script needs to be a certain short length, with a certain small number of characters. You know that your choice of scenes is limited to your show’s standing sets and maybe one or two swing sets or outside locations. You know how your characters behave and how they’re funny, either because you invented them or because you’re writing for a show where these things are already well established. Sitcom is easy and sitcom is fun. Sitcom is the gateway drug to longer forms of writing. It’s a pretty good buzz and a pretty good ride, a great way to kill an afternoon, or even six months. And now, thanks to comedy writing guru John Vorhaus (author of THE COMIC TOOLBOX: HOW TO BE FUNNY EVEN IF YOU'RE NOT), writing situation comedy is easier than ever. In THE LITTLE BOOK OF SITCOM, you'll find a whole trove of tools, tricks and problem-solving techniques that you can use -- now, today -- to be the sitcom writer of your wildest dreams. Ready to write? Ready to have fun? THE LITTLE BOOK OF SITCOM is the big little book for you.

    The most innovative and creative screenwriting book yet, from an author who knows first-hand what it takes to get a movie made.Based on an award-winning website hailed as "smart enough for professional screenwriters and accessible enough for aspiring screenwriters", Crafty Screenwriting is the first book not only to offer a successful screenwriter's tricks of the trade, but to explain what development executives really mean when they complain that the "dialogue is flat," or "the hero isn't likeable." Fresh, provocative, and funny, Alex Epstein diagnoses problem that other screenwriting books barely address, and answers questions they rarely ask, like "Why is it sometimes dangerous to know your characters too well before you start writing," or "Why does your script have to be so much better than the awful pictures that get made every day?" As a development executive who has accepted and rejected countless screenplays, and a produced screenwriter himself, Epstein can take you into the heart of the most important question of all: "Is this a movie?" A crucial book for anyone who has ever wondered what it takes to get their movie made.

    Silent-film comedy pioneer Mack Sennett forbade his screenwriters from writing anything down, for fear they’d get inflated ideas about themselves as creative artists. The great midcentury director John Ford was known to answer studio executives’ complaints that he was behind schedule by tearing a handful of random pages from his script and tossing them over his shoulder. And Ken Russell was so contemptuous of Paddy Chayefsky’s screenplay for Altered States that Chayefsky insisted on having his name removed from the credits.Of course, popular impressions aside, screenwriters have been central to moviemaking since the first motion picture audiences got past the sheer novelty of seeing pictures that moved at all. Soon they wanted to know: What happens next? In this truly fresh perspective on the movies, veteran Oscar-winning screenwriter Marc Norman gives us the first comprehensive history of the men and women who have answered that question, from Anita Loos, the highest-paid screenwriter of her day, to Robert Towne, Quentin Tarantino, Charlie Kaufman, and other paradigm-busting talents reimagining movies for the new century.The whole rich story is here: Herman Mankiewicz and the telegram he sent from Hollywood to his friend Ben Hecht in New York: “Millions are to be grabbed out here and your only competition is idiots.” The unlikely sojourns of F. Scott Fitzgerald and William Faulkner as Hollywood screenwriters. The imposition of the Production Code in the early 1930s and the ingenious attempts of screenwriters to outwit the censors. How the script for Casablanca, “a disaster from start to finish,” based on what James Agee judged to be “one of the world’s worst plays,” took shape in a chaotic frenzy of writing and rewriting—and how one of the most famous denouements in motion picture history wasn’t scripted until a week after the last scheduled day of shooting—because they had to end the movie somehow.Norman explores the dark days of the Hollywood blacklist that devastated and divided Hollywood’s screenwriting community. He charts the rise of the writer-director in the early 1970s with names like Coppola, Lucas, and Allen and the disaster of Michael Cimino’s Heaven’s Gate that led the studios to retake control. He offers priceless portraits of the young William Hurt, Steven Spielberg, and Steven Soderbergh. And he describes the scare of 2005 when new technologies seemed to dry up the audience for movies, and the industry—along with its screenwriters—faced the necessity of reinventing itself as it had done before in the face of sound recording, color, widescreen, television, and other technological revolutions.Impeccably researched, erudite, and filled with unforgettable stories of the too often overlooked, maligned, and abused men and women who devised the ideas that others brought to life in action and words on-screen, this is a unique and engrossing history of the quintessential art form of our time.

     Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book explains the latest Amazon Advertising tools since significant upgrades throughout 2019. Last updated January 2020.

    Screenwriting: The Sequence Approach expounds on an often-overlooked tool that can be key in solving this problem. A screenplay can be understood as being built of sequences of about fifteen pages each, and by focusing on solving the dramatic aspects of each of these sequences in detail, a writer can more easily conquer the challenges posed by the script as a whole.The sequence approach has its foundation in early Hollywood cinema (until the 1950s, most screenplays were formatted with sequences explicitly identified), and has been rediscovered and used effectively at such film schools as the University of Southern California, Columbia University and Chapman University. This book exposes a wide audience to the approach for the first time, introducing the concept then providing a sequence analysis of eleven significant feature films made between 1940 and 2000:The Shop Around The Corner / Double Indemnity / Nights of Cabiria / North By Northwest / Lawrence of Arabia / The Graduate / One Flew Over the Cuckoo's Nest / Toy Story / Air Force One / Being John Malkovich / The Fellowship of the Ring

    An eagerly anticipated successor to the author's internationally acclaimed book Scriptwriting Updated, it covers classic to avant-garde scripts, from The African Queen and Tootsie to 21 Grams, Pulp Fiction, Memento, and Eternal Sunshine of the Spotless Mind. Whether you want to write features, shorts, adaptations, genre films, ensemble films, blockbusters, or art house movies, this book is your road map, it takes you all the way from choosing a brilliant idea to plotting, writing, and rewriting a successful script. Featuring a range of insider survival tips on creativity under pressure, time-effective writing, and rising to the challenge of international competitions, The 21st-Century Screenplay is essential reading for newcomers and veterans alike.

    Now including updates on the latest trends in the industry, writers-producers Kenneth Atchity and Chi-Li Wong tell readers everything they need to know to create an effective and saleable treatment, one that incorporates such key elements as conflict, likeable characters, plot twists, a climax, and visual drama.Using dozens of the latest examples from actual productions, Writing Treatments That Sell distinguishes between scripts designed for feature films, episodic television, and made-for-TV movies, and shows step-by-step how to prepare a selling treatment for each. Also included is essential information on copyrighting and acquiring rights along with a comprehensive glossary of industry terms. This book is essential for anyone hoping to get a foot in the door of the exciting scriptwriting business.

    She bought him a Macbook, and told him to get started doing what she knew he was supposed to do.Cindy gave Sean the unparalleled gift of her unflagging support, fueled by the unflinching belief that he was born to tell stories.Writer Dad is a love letter to Cindy and Sean's family, but also to the craft of writing. It chronicles his first painful but necessary years, through his eventual successful as a bestselling indie author.Writer Dad is for fans of Sean's work, those curious about the everyday reality of a growing writer's life, and those seeking inspiration for their own journeys forward.

    People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?