The Opportunity Analysis Canvas


James V. Green - 2013
    The emergence of business “model” (not plan) courses, tools, and competitions are a step in the right direction. The focus of these new activities is engaging aspiring entrepreneurs in customer discovery and developing and testing a business model canvas.While this is a viable approach and valuable lesson in entrepreneurship education, business models only begin to take shape when a new venture idea is formulated. Customer discovery requires having a product or service concept in the mind of the entrepreneur. Without the idea for the product or service itself, no business model nor customer discovery can begin.It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills. The Opportunity Analysis Canvas is an innovative tool for identifying and analyzing entrepreneurial ideas.

Self-Discipline: Develop Daily Habits to Program Your Mind, Build Mental Toughness, Self-Confidence and WillPower


Ray Vaden - 2019
    Self-discipline is a wonderful thing. It can mean the difference between achieving goals or not achieving goals. It can give a person a greater sense of self-worth. It can allow someone the ability to work harder for a shorter amount of time and accomplish much more than before. Self-discipline can make the process of dropping bad habits in favor of good ones much easier to accomplish.People who have self-discipline are happier in life.They have a greater sense of purpose overall and a greater sense of accomplishment in everyday life. Seeking self-discipline is the best way to a better life.Self-discipline is a goal that will only be accomplished by following a path that will cause a great deal of pain. Walking this path will require a good deal of hard work and dedication because this path is not an easy one to walk. Sometimes, people fall off. Sometimes, the direction of the path needs to be changed. Sometimes, the path needs to be broken up into smaller trips in order to be able to complete the whole journey.Self-control and self-discipline require hard work and serious commitment. If a person is not really serious about the need to develop self-discipline, then it just will not happen. No one can give anyone else self-discipline. It needs to be learned within. However, consider what happens if self-discipline is never developed. Can a person go on in life without ever developing any level of self-discipline? Of course, they can. What they will be missing out on is a lifetime of achievement. They will be giving up all sense of self-worth and self-fulfillment. They will lose out on the ability to replace bad habits with good ones. They will never know the joy of getting rid of addictions and temptations. They will be forever plagued by negative feelings of anger and regret and guilt. They will live their entire lives accomplishing nothing because they lack the necessary self-discipline to accomplish anything. They will not succeed.Of course, it is a purely personal choice. It is possible to live life without accomplishing anything. It is possible to just skate through life devoid of any sense of self-worth and self-love. It is possible to get to the end and never achieve any type of goal. However, what kind of life would that really be?The best way is to begin today to work on personal goals. Start now by deciding which habits are bad and need to be replaced. Make a list of good habits that need to be cultivated. Decide when this new lifestyle will begin--keeping in mind that sooner is better. Write down all the goals that need to be achieved and all the good habits that need to be cultivated. Post this list where everyone can see it.Tell family and friends.Get everyone involved! Most importantly, remember that a successful outcome will be its own best reward!

Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online


Amanda Cook - 2017
    The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.

Get More Done in Less Time: How to Be More Productive and Stop Procrastinating


Beau Norton - 2014
    Today only, get this book for the special price of $2.99. Do you struggle with finding the motivation to complete certain tasks in your life? How would your life change if you could triple, even quadruple your productivity? This book gives you many of the strategies that some of the most successful people in the world use to dramatically increase their productivity and the amount of success they see in their lives. It is all given to you in an easy-to-digest formula in this life-changing book. The information within this book has the potential to not only increase your productivity, but also to completely change your life in ways that you couldn't imagine. Recent scientific and psychological studies have proven that using the powers of the human mind, one can actually manifest everything they desire to achieve or accomplish in very short amounts of time. This book combines the scientific and mysterious aspects of reaching goals with practical and actionable methods to make the process of getting more done in less time straightforward and simple. Practicing any of the strategies and techniques mentioned in this book will positively affect your life. Practicing all of them will completely shatter your current reality and lead you to a life of massive success and achievement. Topics covered in this book include: Intrinsic Motivation Goal Setting Visualization Self-talk Time Management Morning routines Eliminating distractions Productive time blocks Creating Incentives Reward systems Fear systems Publicizing intentions Building Momentum Re-framing beliefs The small things Mastermind groups Enjoying the process ABOUT THE AUTHOR: My name is Beau, and I have been studying success and personal achievement for over 3 years. I have learned from some of the most successful people in the world what it takes to get stuff done and be successful in life. I have incorporated everything I've learned into my own life and have seen incredible results. My goal is to share what I have learned with as many people as possible so that they can go on to live successful and fulfilling lives. I am very passionate about personal development and love to help people. I write and I run a blog at http://www.healthandhappinessfoundati.... Besides that, I love to eat healthy food, play all types of sports, read, travel, talk about science and philosophy, and give back to the community. I hope that you will join me on my journey of personal growth so that we can all grow together and make this world a better place!

Alchemy: The Surprising Power of Ideas That Don't Make Sense


Rory Sutherland - 2019
    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

Truth, Lies, and Advertising: The Art of Account Planning


Jon Steel - 1998
    While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, got milk? and others.The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.