Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

    It covered jazz, of course, but it also included Davis’s ruminations on race, politics and culture. Fascinated, Hef sent the writer—future Pulitzer-Prize-winning author Alex Haley, an unknown at the time—back to glean even more opinion and insight from Davis. The resulting exchange, published in the September 1962 issue, became the first official Playboy Interview and kicked off a remarkable run of public inquisition that continues today—and that has featured just about every cultural titan of the last half century.To celebrate the Interview’s 50th anniversary, the editors of Playboy have culled 50 of its most (in)famous Interviews and will publish them over the course of 50 weekdays (from September 4, 2012 to November 12, 2012) via Amazon’s Kindle Direct platform. Here is the interview with the journalist Hunter S. Thompson from the November 1974 issue.

    This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods.This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You toUnderstand what the members of your community really want.Dramatically increase the number of newcomers that become regulars.Avoid the mistakes most organizations make when they try to build online communities.Develop a fantastic, user-friendly website for your members.Grow your online community to critical mass and beyondKeep members engaged and active in your community.Measure the community's return on investment and explain the benefits to your organization.

    Now you can experience both of the vivid and remarkable accounts of the assassinations that changed America's history in a dual hardcover boxed set. Relive the last days of Abraham Lincoln and John F. Kennedy—two presidents living in different eras, yet tied by their duty to their country and the legacies they so abruptly left behind.

    The 1960–70s image, bolstered by Tom Wolfe and Big Wednesday, was one of mild outlaws―tanned boys refusing to grow up, spending their days drinking beer and smoking joints on the beach in between mindless hours in the water.But in the 1980s, as surf brands morphed into multibillion-dollar companies, the derelict portrait began to harm business. The external surf image became Kelly Slater and Laird Hamilton, beacons of health, vitality, bravery, and clean-living.Internally, though, surfing had moved on from booze and weed to its heart’s true home, its soul’s twin flame: cocaine. The rise of cocaine in American popular culture as the choice of rich, white elites was matched, then quadrupled, within surf culture. The parties got wilder, the nights stretched longer, the stories became more ridiculously unbelievable. And there has been no stopping, no dip in passion.It is a forbidden love, and few, if any, outside the surf world know about this particular rhapsody. Drug use is kept very well-hidden, even from insiders, but evidence of its psychosis rears its head from time to time in the form of overdoses, bar fights, surf contests, murders, and cover-ups.Cocaine + Surfing draws back the curtain on a hopped-up, sometimes-sexy, sometimes-deadly relationship and uses cocaine as the vehicle to expose and explain the utterly absurd surf industry to outsiders.

    But are those answers reliable? In this systematic text, Douglas Groothuis makes a comprehensive apologetic case for Christian theism--proceeding from a defense of objective truth to a presentation of the key arguments for God from natural theology to a case for the credibility of Jesus, the incarnation and the resurrection. Throughout, Groothuis considers alternative views and how they fare intellectually.

    At only 5 feet 5 inches, Hells Angels president Walter Stadnick is a living, breathing Napoleon for the hell-for-leather set. This book details his improbable rise to power and eventual conviction for gangsterism.

    It’s as devastating and as simple as that’ Noel Gallagher Slade’s music and style dominated and defined the 1970s. With six consecutive number one singles they were the UK’s number one group and sold millions of records all over the world. At their peak, Slade enjoyed success and adulation not seen since The Beatles. Now, for the first time, the man whose outlandish costumes, glittering make-up and unmistakable hairstyle made Slade the definitive act of Glam Rock tells his story.Growing up in a council house in 1950s Wolverhampton, Dave always knew he wanted to be a musician and in the mid-sixties, with Don Powell, founded the band that in 1970 would settle on the name Slade. Their powerful guitar-driven anthems formed the soundtrack for a whole generation, and their Top of the Pops performances, led by their flamboyant, ever-smiling lead guitarist, became legendary.But So Here It Is reveals that there’s much more to Dave’s life than Top of the Pops and good times. Packed with previously unseen personal photos, the book uncovers surprising family secrets, tells the inside story of the original band’s painful break-up, explores Dave’s battles with depression, his decision to reform Slade and go back on the road and his recovery from the stroke that threatened to cut short his career.Told with great heart and humour, So Here It Is is the story of the irresistible rise of Dave Hill, Superyob; the definitive account of his journey from working-class lad to global rock star.

    If you liked Are We There Yet?, then you'll love Rumble Road.

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

     Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

    Four unknown players would seize the day, rising to become champions in his wake. Mike Weir--considered a good golfer but not a great one--triumphed in The Masters, becoming the first Canadian to win a Major. Jim Furyk emerged victorious in the U.S. Open. In the British Open, Ben Curtis became the only player since Francis Ouimet in 1913 to prevail on his first time out, and Shaun Micheel came from nowhere to prevail at the PGA Championship. How does one moment of glory affect the unsung underdog for years to follow? Feinstein chronicles the champions' ups and downs, giving readers an insider's look into how victory (and defeat) can change players' lives.

    The gloves are off as best-selling author RD Reynolds and his co-author Blade Braxton pull no punches in looking at some of wrestling’s biggest mistakes, most comical mishaps and most egotistical performers. Among the lists included in this cornucopia of wrestling nonsense are: • Sights Wrestling Fans Should Never Be Forced To See Again! • The Greatest Mullets in the History of the Game! • Porn Stars Who Moonlighted in Wrestling! • The Proof that DX is really, REALLY Gay! • The Greatest Mugshots — Featuring Your Favourite Wrestlers! • The Pieces of Definitive Evidence that WCW May Have Been Run By Nazis! • Pro Wrestling’s Stupidest Hometowns! • The Things That Vince McMahon Always Wants to Talk About (Half of Which Involve His Genitalia)! Of course, we’d be remiss if we didn’t mention the book’s craptastic main event: the 25 Worst Gimmicks of All Time. Irreverent, off-kilter, and certain to be offensive to all, The WrestleCrap Book of Lists! is pro wrestling’s very worst of the worst!

    Featuring: Marcelle Clements, Laura Shaine Cunningham, Christina Frank, Jesse Green, Melissa Fay Greene, Doug Hood, Pamela Kruger, Jenifer Levin, Antoinette Martin, Jacquelyn Mitchard, Adam Pertman, Emily Prager, Amy Rackear, Bonnie Miller Rubin, Dan Savage, Bob Shacocchis, Jill Smolowe, Sheila Steinbeck, Joe Treen, and Jana Wolf.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.