Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web.  Now, this low-profile genius - who never personally profited from his invention - offers a compelling portrait of his invention.  He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of software companies, and the need to find the ideal balance between commercial and social forces.  He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage.  And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity.

    Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

    Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message* Pre-design planning* 13 Layout Sins to avoid* Basic typography* Working with color* Storyboarding for video, Web, and presentions* Information graphics* Mini Art School--all the basics in one chapter* Outputting your work

    And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.You can get off the merry-go-round.It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.Isn't it high time you started designing with web standards?Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.Jeffrey teaches you to:- Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)- Deliver superb design and sophisticated functionality without worrying about browser incompatibilities- Set up your site to work as well five years from now as it does today- Redesign in hours instead of days or weeks- Welcome new visitors and make your content more visible to search engines- Stay on the right side of accessibility laws and guidelines- Support wireless and PDA users without the hassle and expense of multiple versions- Improve user experience with faster load times and fewer compatibility headaches- Separate presentation from structure and behavior, facilitating advanced publishing workflows

    Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence.Designing Interfaces captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warnings on when not to use them.Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight.A book can't design an interface for you -- no foolproof design process is given here -- but Designing Interfaces does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately.

    The result is a peculiar and charming combination of prose, poetry, and programming.The best authors are those who obsess about language--and the same goes for JavaScript developers. To master either craft, you must experiment with language to develop your own style, your own idioms, and your own expressions. To that end, If Hemingway Wrote JavaScript playfully bridges the worlds of programming and literature for the literary geek in all of us.Featuring original artwork by Miran Lipovaca.

    Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

    This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    This book aims to minimize the complexity of user-centered design for the Web with explanations and illustrations that focus on ideas rather than tools or techniques.

    The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications. The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger," Dafydd developed the popular Burp Suite of web application hack tools.

    In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including:A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.

    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

    That’s why Facebook, Google, and Microsoft invented gradual static type layers for their dynamically typed JavaScript and Python code. This practical book shows you how one such type layer, TypeScript, is unique among them: it makes programming fun with its powerful static type system.If you’re a programmer with intermediate JavaScript experience, author Boris Cherny will teach you how to master the TypeScript language. You’ll understand how TypeScript can help you eliminate bugs in your code and enable you to scale your code across more engineers than you could before.In this book, you’ll: Start with the basics: Learn about TypeScript’s different types and type operators, including what they’re for and how they’re used Explore advanced topics: Understand TypeScript’s sophisticated type system, including how to safely handle errors and build asynchronous programs Dive in hands-on: Use TypeScript with your favorite frontend and backend frameworks, migrate your existing JavaScript project to TypeScript, and run your TypeScript application in production

    This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users’ data—such as user profiles, photos, videos, and contact lists—to improve their experience of your application.Through code examples, step-by-step instructions, and use-case examples, you’ll learn how to apply OAuth 2.0 to your server-side web application, client-side app, or mobile app. Find out what it takes to access social graphs, store data in a user’s online filesystem, and perform many other tasks.Understand OAuth 2.0’s role in authentication and authorizationLearn how OAuth’s Authorization Code flow helps you integrate data from different business applicationsDiscover why native mobile apps use OAuth differently than mobile web appsUse OpenID Connect and eliminate the need to build your own authentication system

    Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.