But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Kaku skillfully guides us through the latest innovations in string theory and its latest iteration, M-theory, which posits that our universe may be just one in an endless multiverse, a singular bubble floating in a sea of infinite bubble universes. If M-theory is proven correct, we may perhaps finally find answer to the question, “What happened before the big bang?” This is an exciting and unforgettable introduction into the new cutting-edge theories of physics and cosmology from one of the pre-eminent voices in the field.

    This book encourages musicians to develop a broader understanding of the involvement of the entire body in playing—and the strains playing places on the body—by focusing on body mapping to increase awareness of the body’s function, size, and structure. Ways in which piano, organ, harpsichord, clavichord, and digital keyboard players can eliminate or prevent carpal tunnel syndrome and other debilitating conditions without traditional medical treatments are also explored.

    Focusing on art before 1520, this edition organizes the material chronologically. It now incorporates considerable new material on the history of music and theatre, and updates scholarship on ancient art.

    Color photographs and line drawings help you identify and learn about the fascinating plants of the Pacific Northwest coast. Engaging notes on each species describe aboriginal and other local uses of plants for food, medicine and implements, along with the unique characteristics of each plant and name origins.

    Once inspired by this wonderful celebration of the A.T., readers can plan their own hike using the removable and full-size copy of the official National Park Service’s map of the entire Appalachian Trail included inside each book. In celebration of the Appalachian Trail’s seventy-fifth anniversary, this official book documents in text and photos the history, beauty, and significance of America’s most iconic hiking trail. With fascinating essays on topics ranging from the trail’s history to the day-by-day hiking experience, this book is perfect for anyone interested in conservation, outdoor recreation, or American history, and for all those who dream of one day becoming thru-hikers themselves.  Completed in 1937 by a small cadre of volunteers, the Appalachian Trail spans fourteen states, from Maine to Georgia, and is more than 2,000 miles long. Now, seventy-five years after its completion, the A.T. remains America’s premier hiking trail and is known as "the people’s path." Visitors from all over the world are drawn to the trail for a variety of reasons, whether to reconnect with nature and see its beauty and wildlife, or to challenge oneself—for two miles or 2,000. Out of three million annual visitors, almost 2,000 attempt each year to earn the distinction of "thru-hiker" by walking all five million footsteps in one continuous journey.

    He is as passionate about swamps, bogs, and vernal ponds and the creatures who live in them as most of us are about our families and closest friends. He knows frogs and snakes, muskrats and minks, dragonflies, water lilies, cattails, sedges--everything that swims, flies, trudges, slithers, or sinks its roots in wet places. In this "intimate and wise book" (Sue Hubbell), Carroll takes us on a lively, unforgettable yearlong journey, illustrated with his own elegant drawings, through the wetlands and reveals why they are so important to his life and ours -- and to all life on Earth.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    But do you know specifically what those faith challenges are, how to effectively talk with your child about them, and what that means for you as a Christian parent on a day-to-day basis?If your answer is "no," you're not alone. Many Christian parents feel the same.But here's the good news: Talking with Your Kids about Jesus will give you the confidence you need to have the conversations that matter most in today's skeptical world. In a friendly, parent-to-parent voice, Natasha Crain will walk you through essential topics on Jesus's identity, teachings, death, and resurrection. Each chapter clearly explains what skeptics are saying and provides a concise, easy-to-understand response you can discuss with your child (one that can be tailored for any age).Chapters are sequenced in a curriculum-oriented way to provide a cumulative learning experience, making this book a flexible resource for use in multiple settings: homes, church classes, youth groups, small groups, private Christian schools, and homeschools. Every chapter has a step-by-step conversation guide with discussion questions and tips, and content is readily adaptable for use with kids of any age.

    Now, Vitamix has created a gorgeous companion cookbook to help you enjoy the benefits of a whole foods diet. Here are more than 200 simple, scrumptious, easy-to-prepare recipes that use a blender—most taking less than thirty minutes.The chefs at Vitamix believe that the only way to make lasting, healthy changes to your diet is to enjoy the food you eat. With The Vitamix Cookbook they’ve created mouthwatering food you’ll want everyday: breakfast and brunch, including smoothies, breakfast mains (muffins, breads and scones), pancakes, waffles, egg dishes soups and sides (amazingly, the Vitamix heats the soup while blending it, making it table ready in less than ten minutes!) entrees, including wraps and sandwiches, burgers, pizza, pasta, poultry, meat and seafood sauces and dressings drinks, including nut milks, juices, and even cocktails desserts, including sorbets, ice creams, milkshakes and baked desserts Throughout The Vitamix Cookbook, you’ll find helpful sidebars with inspiring stories of people who have improved their health using their Vitamix, as well as tips for a nutritious whole foods diet.

    This book will get your kids outside, making and building in the real world (instead of on a computer screen!). Whether your local woodland is a forest or a strip of trees along the edge of an urban park, these activities provide fantastic opportunities for family time and will encourage your children to fall in love with outdoor play. This is the first book to share Forest School games, crafts and skill-building activities with families and friends, its magical illustrations and simple instructions drawing children easily into a world of wonder. • Be a fox tracking its prey, a moth evading a bat, a rabbit fleeing a forest fire!• Make a working bow and arrow, spectacular headdresses, beautiful woodland jewellery, magic wands – all with materials gathered from the forest floor.• Learn wilderness survival skills: build a shelter, make fire, forage and cook wild food.From the Trade Paperback edition.

    Chock-full of information about the weather, animals, insects, and plants, including dozens of simple science experiments, this is a reference book that offers fun for the whole family.

    The author, a popular Dutch artist, presents paintings of Noah's ark and its animals, both on the ark and in their natural settings.

    Michael Guillen, known to millions as the science editor of ABC's Good Morning America, tells the fascinating stories behind five mathematical equations. As a regular contributor to daytime's most popular morning news show and an instructor at Harvard University, Dr. Michael Guillen has earned the respect of millions as a clear and entertaining guide to the exhilarating world of science and mathematics. Now Dr. Guillen unravels the equations that have led to the inventions and events that characterize the modern world, one of which -- Albert Einstein's famous energy equation, E=mc2 -- enabled the creation of the nuclear bomb. Also revealed are the mathematical foundations for the moon landing, airplane travel, the electric generator -- and even life itself. Praised by Publishers Weekly as "a wholly accessible, beautifully written exploration of the potent mathematical imagination," and named a Best Nonfiction Book of 1995, the stories behind The Five Equations That Changed the World, as told by Dr. Guillen, are not only chronicles of science, but also gripping dramas of jealousy, fame, war, and discovery. Dr. Michael Guillen is Instructor of Physics and Mathematics in the Core Curriculum Program at Harvard University.

    It can give us an understanding of lives very different from our own, and a sense of the shared joys and losses of human experience." Readers will discover novels and memoirs by some of the most gifted writers working today; favorite classics worth reading or rereading; and nonfiction works, both old and new, that illuminate our social and political landscape and some of today’s most pressing issues, from climate change to medicine to the consequences of digital innovation. There are essential works in American history (The Federalist Papers, The Writings and Speeches of Martin Luther King, Jr.); books that address timely cultural dynamics (Elizabeth Kolbert's The Sixth Extinction, Margaret Atwood's The Handmaid's Tale); classics of children's literature (the Harry Potter novels, Where the Wild Things Are); and novels by acclaimed contemporary writers like Don DeLillo, William Gibson, Chimamanda Ngozi Adichie, and Ian McEwan.With richly detailed illustrations by lettering artist Dana Tanamachi that evoke vintage bookplates, Ex Libris is an impassioned reminder of why reading matters more than ever.