Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

        Everything You Need to Ace English Language Arts . . .takes students from grammar to reading comprehension to writing with ease, including parts of speech, active and passive verbs, Greek and Latin roots and affixes; nuances in word meanings; textual analysis, authorship, structure, and other skills for reading fiction and nonfiction; and writing arguments, informative texts, and narratives. The BIG FAT NOTEBOOK™ series is built on a simple and irresistible conceit—borrowing the notes from the smartest kid in class. There are five books in all, and each is the only book you need for each main subject taught in middle school: Math, Science, American History, English Language Arts, and World History. Inside the reader will find every subject’s key concepts, easily digested and summarized: Critical ideas highlighted in neon colors. Definitions explained. Doodles that illuminate tricky concepts in marker. Mnemonics for memorable shortcuts. And quizzes to recap it all. The BIG FAT NOTEBOOKS meet Common Core State Standards, Next Generation Science Standards, and state history standards, and are vetted by National and State Teacher of the Year Award–winning teachers. They make learning fun, and are the perfect next step for every kid who grew up on Brain Quest.

    Between the ages of 12 and 24, the brain changes in important and often maddening ways. It's no wonder that many parents approach their child's adolescence with fear and trepidation. According to renowned neuropsychiatrist Daniel Siegel, however, if parents and teens can work together to form a deeper understanding of the brain science behind all the tumult, they will be able to turn conflict into connection and form a deeper understanding of one another. In *Brainstorm*, Siegel illuminates how brain development affects teenagers' behaviour and relationships. Drawing on important new research in the field of interpersonal neurobiology, he explores exciting ways in which understanding how the teenage brain functions can help parents make what is in fact an incredibly positive period of growth, change, and experimentation in their children's lives less lonely and distressing on both sides of the generational divide.

    But Cal Newport knows that real straight-A students don't study harder--they study smarter. A breakthrough approach to acing academic assignments, from quizzes and exams to essays and papers, "How to Become a Straight-A Student" reveals for the first time the proven study secrets of real straight-A students across the country and weaves them into a simple, practical system that anyone can master. You will learn how to: Streamline and maximize your study time Conquer procrastinationAbsorb the material quickly and effectivelyKnow which reading assignments are critical--and which are notTarget the paper topics that wow professorsProvide A+ answers on examsWrite stellar prose without the agony A strategic blueprint for success that promises more free time, more fun, and top-tier results, "How to Become a Straight-A Student" is the only study guide written by students for students--with the insider knowledge and real-world methods to help you master the college system and rise to the top of the class.

    She quit music in college but never stopped fantasizing about what her life might be like if she had never put down her bow. Years later, a freelance writer in New York, she again finds herself struggling with her fantasy of an artist's life versus its much more complicated reality. In search of answers, she decides to track down her childhood friends from Interlochen, a prestigious arts camp she attended, full of aspiring actors, artists, dancers, and musicians, to find out how their early creative ambitions have translated into adult careers, relationships, and identities.Rachel's conversations with these men and women spark nuanced revelations about creativity and being an artist: that it doesn't have to be all or nothing, that success isn't always linear, that sometimes it's okay to quit. And Then We Grew Up is for anyone who has given up a childhood dream and wondered "what-if?", for those who have aspired to do what they love and had doubts along the way, and for all whose careers fall somewhere between emerging and established. Warm, whip-smart, and insightful, it offers inspiration for finding creative fulfillment wherever we end up in life.

    It draws on your authentic nature to win with people rather than trying to impress them.This book is a practical guide to:• Communicating effectively• Mastering the art of saying No• Building genuine relationships• Learning effective listening skills• Cultivating people skills for the digital ageWhether meeting people personally or over a video call, this book prepares you to influence people and make a memorable impact in every situation.

    We remember the uncertainty of separating from our home and entering school as strangers and, more than the relief of making friends, we recall the cruel moments of our own isolation as well as those children we knew were destined to remain strangers.In this book Vivian Paley employs a unique strategy to probe the moral dimensions of the classroom. She departs from her previous work by extending her analysis to children through the fifth grade, all the while weaving remarkable fairy tale into her narrative description. Paley introduces a new rule--"You can't say you can't play"--to her kindergarten classroom and solicits the opinions of older children regarding the fairness of such a rule. We hear from those who are rejected as well as those who do the rejecting. One child, objecting to the rule, says, "It will be fairer, but how are we going to have any fun?" Another child defends the principle of classroom bosses as a more benign way of excluding the unwanted.In a brilliant twist, Paley mixes fantasy and reality, and introduces a new voice into the debate: Magpie, a magical bird, who brings lonely people to a place where a full share of the sun is rightfully theirs. Myth and morality begin to proclaim the same message and the schoolhouse will be the crucible in which the new order is tried. A struggle ensues and even the Magpie stories cannot avoid the scrutiny of this merciless pack of social philosophers who will not be easily caught in a morality tale.You Can't Say You Can't Play speaks to some of our most deeply held beliefs. Is exclusivity part of human nature? Can we legislate fairness and still nurture creativity and individuality? Can children be freed from the habit of rejection? These are some of the questions. The answers are to be found in the words of Paley's schoolchildren and in the wisdom of their teacher who respectfully listens to them.

    Then they used their minds to change their brains in ways that changed history.With the new breakthroughs in neuroscience, combined with the insights from thousands of years of contemplative practice, you, too, can shape your own brain for greater happiness, love, and wisdom.Buddha's Brain joins the forces of modern science with ancient teachings to show readers how to have greater emotional balance in turbulent times, as well as healthier relationships, more effective actions, and a deeper religious or spiritual practice.Well-referenced and grounded in science, the book is full of practical tools and skills readers can use in daily life to tap the unused potential of the brain-and rewire it over time for greater peace and well-being.If you can change your brain, you can change your life.

    Each page offers simple activities that help you understand the roles of your “happy chemicals”—serotonin, dopamine, oxytocin, and endorphin. You’ll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with dozens of exercises that will help you reprogram your brain, Habits of a Happy Brain shows you how to live a happier, healthier life!

    From students with disabilities, culturally diverse students, and students with limited English proficiency to economically disadvantaged students this text provides teachers with the tools they need in their diverse classrooms. Revised to reflect the most current research, terminology and teaching practices, the strength of this text continues to be its numerous learning activities and sample lessons addressing both elementary and secondary classrooms. This edition continues its very popular multi- chapter unit on curriculum adaptations with specific strategies and activities for teaching reading, writing, and mathematics. With a new chapter on Response to Intervention and Progress Monitoring and full integration of the RTI framework, and the increase emphasis on middle and secondary students, this text continues its reign as an outstanding resource for all general education teachers. 0131381253 / 9780131381254 Teaching Students Who are Exceptional, Diverse, and at Risk in the General Education Classroom (with MyEducationLab) Package consists of 0135140870 / 9780135140871 MyEducationLab -- Access Card 0137151799 / 9780137151790 Teaching Students Who are Exceptional, Diverse, and at Risk in the General Education Classroom

    I just wish I had known all of this twelve years ago...'When you speak to the likes of Dylan Wiliam, Doug Lemov, Daisy Christodoulou, Kris Boulton and the Bjorks, you are bound to learn a thing or two. But when he started his Mr Barton Maths Podcast, Craig Barton wasn't expecting to have his whole outlook on teaching and learning turned upside down. How I Wish I'd Taught Maths is the story of an experienced and successful maths teacher's journey into the world of research, and what it looks like in the classroom.Along the way we meet practical, easy-to-implement strategies including Supercharged Worked Examples, Silent Teacher, SSDD problems, low-stakes quizzes, diagnostic questions, Purposeful Practice, self-explanations, harnessing the power of the hypercorrection effect, how to (and how not to) teach problem-solving and much more. No matter your experience, teaching style or favourite number, every maths teacher will find something to think about in this book.

    The noted classicist presents his educational methodology, within the context of history, from the Sophists to modern teaching.

    Dehaene's research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.

    You’ll never read another self-help book ever again. The narrative around being strong has been a crown of thorns for African American women since shewe were brought to this country as slaves. Being smart and clever and efficient was a matter of life and death. Now in present time, being a smart, educated and successful African American woman doesn't determine if we live or die but it often creates an isolating and lonely world because more times than not she is we are hustling to prove herour worth to everyone. You’ve been accommodating all your life. You’ve been willing to set aside your own interests, needs and desires “for the greater good.” You’ve been playing the sacrificial lamb on the altar selflessness for far too long. It’s time to stop trying to be everyone’s hero, putting the needs of others above your own. It is making you miserable and you know it. Deep within you, you know your Superwoman complex leaves a bad taste in your mouth more often than not, leaving you feeling exhausted, unfulfilled, alone and angry at the world… and at the people you love. All your life you’ve been told to be a tough, strong, self-reliant, inscrutable Black woman without a chink in her armor, without an ounce of weakness, so you plod on, isolated and lonely because you’re not being true to yourself. You’re suffering, and whether you’re complaining or not. It’s time to stop. With soul-baring stories and anecdotes from her own life, Jennifer gives a detailed account of her journey to healing and shows you how stop “Caping” and begin to have a more compassionate view of yourself and begin making yourself the number one priority in your life and trust your own instincts and abilities without having to compromise to please anyone else. F*ck That Cape is a book that will show you how to trust your inner voice and intuition, a natural talent that we’ve crushed underneath the weight of societal expectations. Here’s what you’re going to learn in this no-fluff, definitive guide to self-care: • How to go from meeting everyone else's needs to getting your own needs met first • Figuring out what you really want, firmly asking for it and getting it without being an asshole • How to build an awesome support system of people that encourage you and boost your confidence • How to give yourself permission to relentlessly pursue your dreams and live the life you've always wanted • Why you should stop trying to please and make everyone happy and practical steps to go about it • …and much more! Deeply insightful, intuitive and even life changing, F*ck that Cape is the ultimate blueprint to crafting your life the way you want it. On your own terms.

    Imagine waking up one day to find your words trapped inside your head, leaving you unable to say what you feel, think, want, or need. At the age of seven that happened to Katherine Preston. From that moment, she began battling her stutter and hiding her shame by denying there was anything wrong. Seventeen years later, exhausted and humiliated, she made a life-changing decision: to leave her home in London and spend a year traveling around America meeting hundreds of stutterers, speech therapists, and researchers. What began as a vague search for a cure became a journey that debunked the misconceptions shrouding the condition, and a love story that transformed her conception of what it means to be normal. Shedding light on an ancient condition that affects approximately 4 million people in the United States and 60 million people worldwide, Preston has assembled an anthology of expertise and experience. In addition to specialists in the field, she interviews celebrities, writers, musicians, social workers, psychologists, and financiers—men and women from all walks of life battling their difficulties with speech. A heartwarming memoir and a journalistic feat, Out With It is more than a chronicle of one of the most prevalent speech problems in the world; it’s a story about understanding yourself, and learning to embrace the voice within.