He is ultra competitive but never forgets to have fun. An immensely likeable man.' Damon HillThe world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.

    Starting with its energized, work-obsessed royal families, the Dukes and the Reynoldses, and their embattled successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman, the book vividly portrays the cigarrettemakers generations of entrepreneurial geniuses. Their problematic achievement was based on cunning business strategies and marketing dazzle, deft political power plays, and a relentless, often devious attack on antismoking forces in science, public health, and government. Enabling the whole process to unfold was the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all health warnings and buy, buy, buy.At the center of this epic is the continuing drama of the Philip Morris Company and the crafty men at its helm. The youngest, once smallest entry in the business, it remained an underdog until the marketing brainstorm that transformed the Marlboro brand from little more than a woman’s fashion accessory to the ultimate emblem of hairy-chested machismo (and made it America’s – and the world’s – #1 smoke). Remarkably, the company’s global prosperity mounted steadily even as the news about cigarettes and health grew more dire by the year.Caught up in the Philip Morris story is the whole sweep of America’s cigarette history, from the glory days of rampant hucksterism – when smokers would “walk a mile for a Camel,” Winston tasted “good like a cigarette should,” and most of the nation could decipher “L.S. / M.F.T” – to the bombshell 1964 Surgeon General’s Report that definitively indicted smoking as a killer, to the age of the massive mergers that spawned RJR Nabisco and Philip Morris-Kraft General Foods.Here we learn how the leaf that was the New World’s most passionately devoured gift to the Old grew into humankind’s most dangerous consumer product, employing a vast rural corps of laborers, fattening tax revenues, and propagating a ring of fiercely competitive corporate superpowers; how tobacco’s peerless public-relations spinners applied their techniques to becloud the overwhelming evidence of the cigarette’s lethal and addictive nature; and finally, how the besieged industry and the aroused public-health forces nationwide collided over whether to outlaw the butt habit altogether or bring it into ever more withering social disdain and under ever tighter government control.

    In the Middle Ages, yeast was called ‘godisgoode’ because no one had any idea what fermentation was. Malting barley, too, has for centuries seemed genuinely wondrous: it’s only in the last 200 years that science has identified and understood how man and yeast work together to gently (or not so gently) persuade this humble grain to give up its sugary stash for fermentation into beer.From the birth of brewing (and civilization) in the Middle East, through an exploration of water’s unmurky depths and the surreal madness of drink-sodden hop-blessings in the Czech Republic, to the stunning recreation of the first ever modern beer – Miracle Brew is an extraordinary journey through the nature and science of brewing.Along the way, we’ll meet and drink with a cast of characters who reveal the magic of beer and celebrate the joy of drinking it. And, almost without noticing, we’ll learn the naked truth about the world’s greatest beverage.

    The glory days of the Apollo space program. NASA send Commander Jim Lovell and two other astronauts on America's fifth mission to the moon.Only fifty-five hours into the flight, disaster strikes. A mysterious explosion rocks the ship. Its oxygen and power begin draining away. Lovell and his crew watch as the cockpit grows darker, the air grows thinner, and the instruments wink out one by one.In this tale of astonishing courage, brilliant improvisation and thrilling adventure, the reader is transported right into the capsule during one of the worst disasters in the history of space exploration.

    It includes many new standards, new technologies and new vendor-specific terms.

    Now, after six years of research, those missions are told in Blind Man's Bluff, a magnificent achievement in investigative reporting. It reads like a spy thriller -- except everything in it is true. This is an epic of adventure, ingenuity, courage, and disaster beneath the sea, a story filled with unforgettable characters who engineered daring missions to tap the enemy's underwater communications cables and to shadow Soviet submarines. It is a story of heroes and spies, of bravery and tragedy.

    The book offers a vibrant picture of a world full of plungers, powerful bankers, corporate titans, millionaire brokers, and buoyantly optimistic stock market bulls. We meet Sunshine Charley Mitchell, head of the National City Bank, powerful financiers Jack Morgan and Jacob Schiff, Wall Street manipulators such as the legendary Jesse Livermore, and the lavish-living Billy Durant, founder of General Motors. As Klein follows the careers of these men, he shows us how the financial house of cards gradually grew taller, as the irrational exuberance of an earlier age gripped America and convinced us that the market would continue to rise forever. Then, in October 1929, came a perfect storm-like convergence of factors that shook Wall Street to its foundations. We relive Black Thursday, when police lined Wall Street, brokers grew hysterical, customers bellowed like lunatics, and the ticker tape fell hours behind.This compelling history of the Crash--the first to follow the market closely for the two years leading up to the disaster--illuminates a major turning point in our history.

    At its beginnings in the 1870s were dynamite, the telephone, photographic film, and the first light bulbs. Its peak decade - the astonishing 1880s - brought electricity - generating plants, electric motors, steam turbines, the gramophone, cars, aluminum production, air-filled rubber tires, and prestressed concrete. And its post-1900 period saw the first airplanes, tractors, radio signals and plastics, neon lights and assembly line production. This book is a systematic interdisciplinary account of the history of this outpouring of European and American intellect and of its truly epochal consequences. It takes a close look at four fundamental classes of these epoch-making innovations: formation, diffusion, and standardization of electric systems; invention and rapid adoption of internal combustion engines; the unprecedented pace of new chemical syntheses and material substitutions; and the birth of a new information age. These chapters are followed by an evaluation of the lasting impact these advances had on the 20th century, that is, the creation of high-energy societies engaged in mass production aimed at improving standards of living.

    Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942.    And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road.    But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham.  In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat.  Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?

    Mackay was a penniless Irish immigrant who came of age in New York City, went to California during the Gold Rush, and mined without much luck for eight years. When he heard of riches found on the other side of the Sierra Nevada Mountains in 1859, Mackay abandoned his claim and walked a hundred miles to the Comstock Lode in Nevada. Over the course of the next dozen years, Mackay worked his way up from nothing, thwarting the pernicious “Bank Ring” monopoly to seize control of the most concentrated cache of precious metals ever found on earth, the legendary “Big Bonanza,” a stupendously rich body of gold and silver ore discovered 1,500 feet beneath the streets of Virginia City, the ultimate Old West boomtown. But for the ore to be worth anything it had to be found, claimed, and successfully extracted, each step requiring enormous risk and the creation of an entirely new industry. Now Gregory Crouch tells Mackay’s amazing story—how he extracted the ore from deep underground and used his vast mining fortune to crush the transatlantic telegraph monopoly of the notorious Jay Gould. “No one does a better job than Crouch when he explores the subject of mining, and no one does a better job than he when he describes the hardscrabble lives of miners” (San Francisco Chronicle). Featuring great period photographs and maps, The Bonanza King is a dazzling tour de force, a riveting history of Virginia City, Nevada, the Comstock Lode, and America itself.

    The plan nearly succeeded, and almost certainly would have, were it not for one small Belgian town and its tenacious American defenders who held back a tenfold larger German force while awaiting the arrival of General George Patton’s mighty Third Army. In this dramatic account of the 1944–45 winter of war in Bastogne, historian Peter Schrijvers offers the first full story of the German assault on the strategically located town. From the December stampede of American and Panzer divisions racing to reach Bastogne first, through the bloody eight-day siege from land and air, and through three more weeks of unrelenting fighting even after the siege was broken, events at Bastogne hastened the long-awaited end of WWII. Schrijvers draws on diaries, memoirs, and other fresh sources to illuminate the experiences not only of Bastogne’s 3,000 citizens and their American defenders, but also of German soldiers and commanders desperate for victory. The costs of war are here made real, uncovered in the stories of those who perished and those who emerged from battle to find the world forever changed.

    The Klondike stampede was a wild interlude in the epic story of western development, and here are its dramatic tales of hardship, heroism, and villainy. We meet Soapy Smith, dictator of Skagway; Swiftwater Bill Gates, who bathed in champagne; Silent Sam Bonnifield, who lost and won back a hotel in a poker game; and Roddy Connors, who danced away a fortune at a dollar a dance. We meet dance-hall queens, paupers turned millionaires, missionaries and entrepreneurs, and legendary Mounties such as Sam Steele, the Lion of the Yukon.Pierre Berton's riveting account reveals to us the spectacle of the Chilkoot Pass, and the terrors of lesser-known trails through the swamps of British Columbia, across the glaciers of souther Alaska, and up the icy streams of the Mackenzie Mountains. It contrasts the lawless frontier life on the American side of the border to the relative safety of Dawson City. Winner of the Governor General's award for non-fiction, Klondike is authentic history and grand entertainment, and a must-read for anyone interested in the Canadian frontier.

    Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society’s most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement’s colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin’s elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

    Francis Dam, a twenty-story-high concrete structure just fifty miles north of Los Angeles, suddenly collapsed, releasing a devastating flood that roared fifty-four miles to the Pacific Ocean, destroying everything in its path. It was a horrific catastrophe, yet one which today is virtually forgotten.With research gathered over more than two decades, award-winning writer and filmmaker Jon Wilkman revisits the deluge that claimed nearly five hundred lives. A key figure is William Mulholland, the self-taught engineer who created an unprecedented water system, allowing Los Angeles to become America's second-largest city, and who was also responsible for the design and construction of the St. Francis Dam.Driven by eyewitness accounts and combining urban history with a life-and-death drama and a technological detective story, Floodpath grippingly reanimates the reality behind L.A. noir fictions such as the classic film Chinatown. In an era of climate change, increasing demand on water resources, and a neglected American infrastructure, the tragedy of the St. Francis Dam has never been more relevant.

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.