The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success


Kevin Dutton - 2012
    Incorporating the latest advances in brain scanning and neuroscience, Dutton demonstrates that the brilliant neurosurgeon who lacks empathy has more in common with a Ted Bundy who kills for pleasure than we may wish to admit, and that a mugger in a dimly lit parking lot may well, in fact, have the same nerveless poise as a titan of industry.Dutton argues that there are indeed “functional psychopaths” among us—different from their murderous counterparts—who use their detached, unflinching, and charismatic personalities to succeed in mainstream society, and that shockingly, in some fields, the more “psychopathic” people are, the more likely they are to succeed. Dutton deconstructs this often misunderstood diagnosis through bold on-the-ground reporting and original scientific research as he mingles with the criminally insane in a high-security ward, shares a drink with one of the world’s most successful con artists, and undergoes transcranial magnetic stimulation to discover firsthand exactly how it feels to see through the eyes of a psychopath.As Dutton develops his theory that we all possess psychopathic tendencies, he puts forward the argument that society as a whole is more psychopathic than ever: after all, psychopaths tend to be fearless, confident, charming, ruthless, and focused—qualities that are tailor-made for success in the twenty-first century. Provocative at every turn, The Wisdom of Psychopaths is a riveting adventure that reveals that it’s our much-maligned dark side that often conceals the trump cards of success.

Living Your Unlived Life: Coping with Unrealized Dreams and Fulfilling Your Purpose in the Second Half of Life


Robert A. Johnson - 2007
    Johnson, writing with longtime collaborator and fellow Jungian psychologist Jerry M. Ruhl, offers a simple but transformative premise: Our abandoned, unrealized, or underdeveloped talents, when they are not fully integrated into our lives, can become profoundly troublesome in midlife, leading us to depression, suddenly hating our spouses, our jobs, or even our lives. When our unlived lives are brought to consciousness, however, they can become the fuel that can propel us beyond our limitations?even if our outer circumstances cannot always be visibly altered.

A Mind That Found Itself


Clifford Whittingham Beers - 1908
    A Mind that Found Itself is Beers’ own story, as one of five children who all suffered psychological distress and were all confined to mental institutions at one time or another. Beers, who wrote the book after his own confinement, gained the support of the medical profession and was a leader in the mental hygiene movement. A Mind that Found Itself has been an inspiration to many mental health professionals in their choice of a profession. It also did much to help the rest of the world see mental health issues as a serious disease.Clifford Whittingham Beers (1876-1943) was the founder of the American mental hygiene movement. Beers was born in New Haven, Connecticut to Ida and Robert Beers on March 30, 1876. He was one of five children, all of whom would suffer from psychological distress and would die in mental institutions, including Beers himself (see “Clifford W. Beers, Advocate for the Insane”). He graduated from the Sheffield Scientific School at Yale in 1897. In 1900 he was first confined to a private mental institution for depression and paranoia. He would later be confined to another private hospital as well as a state institution. During these periods he experienced and witnessed serious maltreatment at the hands of the staff. After the publication of A Mind That Found Itself (1908), an autobiographical account of his hospitalization and the abuses he suffered during, he gained the support of the medical profession and others in the work to reform the treatment of the mentally ill. In 1909 Beers founded the National Committee for Mental Hygiene, now named Mental Health America, in order to continue the reform for the treatment of the mentally ill. He also started the Clifford Beers Clinic in New Haven in 1913, the first outpatient mental health clinic in the United States. He was a leader in the field until his retirement in 1939.

Detour: My Bipolar Road Trip in 4-D


Lizzie Simon - 2002
    She had an Ivy League education, lots of friends, a loving family, and a dazzling career as a theater producer by the age of twenty-three. But that wasn't enough: Lizzie still felt alone in the world, and largely misunderstood. Having been diagnosed with bipolar disorder as a teenager, she longed to meet others like herself; she wanted to hear the experiences of those who managed to move past their manic-depression and lead normal lives. So Lizzie hits the road, hoping to find "a herd of her own." Along the way she finds romance and madness, survivors and sufferers, and, somewhere between the lanes, herself. Part road trip, part love story, Detour is a fast-paced, enduring memoir that demystifies mental illness while it embraces the universally human struggle to become whole.

Conversations with Yogananda: Stories, Sayings, and Wisdom of Paramhansa Yogananda


Kriyananda - 2003
    Yogananda is one of the world's most widely known and universally respected spiritual masters. His Autobiography of a Yogi has helped stimulate a spiritual awakening in the West and a spiritual renaissance in his native land of India.More than half a century ago, in a hilltop ashram in Los Angeles, California, an American disciple sat at the feet of his Master, faithfully recording his words as his teacher had asked him to do. Paramhansa Yogananda knew this disciple would carry his message to people everywhere.Kriyananda was often present when Yogananda spoke privately with other close disciples; when he received visitors and answered their questions; when he was dictating and discussing his important writings. Yogananda put Kriyananda in charge of the other monks, and gave him advice for their spiritual development. In all these situations, Kriyananda recorded the words and guidance of Yogananda, preserving for the ages wisdom that would otherwise have been lost, and giving us an intimate glimpse of life with Yogananda never before shared by any other student.These Conversations include not only Yogananda's words as he first spoke them, but also the added insight of an intimate disciple who has spent more than 50 years reflecting on and practicing the teachings of Yogananda. Through these Conversations, Yogananda comes alive. Time and space dissolve. We sit at the feet of the Master, listen to his words, receive his wisdom, delight in his humor, and are transformed by his love.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Conspiracies: Conspiracy Theories - The Most Famous Conspiracies Including: The New World Order, False Flags, Government Cover-ups, CIA, & FBI (Secret ... JFK Assasination, Bermuda Triangle)


Alex Monaldo - 2016
     Want the real story behind history’s great Conspiracies? Uncover the truth today! ☆★☆ Read this book for FREE on Kindle Unlimited - Download Now! ☆★☆ Get hold of more theories from this book! Now on its 3rd Edition! Have you ever wondered about popular conspiracy theories? Ever wonder if some of them are true or not? Want go deeper and find out the truth for yourself? Conspiracy Theories – The Most Famous Conspiracies Including: The New World Order, False Flags, Government Cover-ups, CIA, & FBI will give you all the juicy details on the greatest conspiracy theories from history and present day. Get ready for the real truth about: The New World Order The JFK Assassination The Moon Landing Was The Holocaust a Conspiracy? The Vatican Conspiracy And so much more! This book has 21 conspiracy theories that all get to the bottom of what really happened. Don’t trust the mass media? This book is purposely written to give you an eye opening experience and compel you to change your perspective regarding current explanations of popular events that made a huge impact on mankind. Each chapter talks about a specific theory; when it happened; and why it happened. It also includes a “What to believe” section that provides well thought out observations, and will help you identify loopholes in common knowledge so you can see new possibilities. Here’s WHY you should read the book: Break the status quo -- question your beliefs on history in a new way. Raise your critical thinking and awareness of current events. Learn what can’t be found on mainstream news and TV outlets. So what are you waiting for?! Get ready for a revelation of a lifetime! This book will definitely answer any questions you have regarding some of history’s most unforgettable events. Go deeper now and get your own copy TODAY! by scrolling up. Don’t forget to hit the BUY button! Enjoy!

The Bipolar Workbook: Tools for Controlling Your Mood Swings


Monica Ramirez Basco - 2005
    Those who struggle with the illness have to learn effective ways to control their mood swings, avoid relapse, and get the most from medication-based treatments. This workbook delivers a hands-on resource that gives sufferers the edge they need. Based on proven cognitive-behavioral therapy techniques, the book offers a variety of tools that enable readers to recognize the early warning signs of an oncoming episode, develop plans for withstanding the seductive pull of manic episodes, and escape the paralysis of depression. Specific chapters address key challenges at various stages, from overcoming denial of the initial diagnosis to fine-tuning treatments and maintaining gains.

Carl Jung - Dreams and Philosophy (Biography)


Biographiq - 2008
    Jung's unique and broadly influential approach to psychology has emphasized understanding the psyche through exploring the worlds of dreams, art, mythology, world religion and philosophy. Although he was a theoretical psychologist and practicing clinician for most of his life, much of his life's work was spent exploring other realms, including Eastern and Western philosophy, alchemy, astrology, sociology, as well as literature and the arts. Jung emphasized the importance of balance and harmony. Carl Jung - Dreams and Philosophy is highly recommended for those interested in reading more about this respected Swiss psychiatrist.

My Hidden Chimp


Steve Peters - 2018
    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

I'd Rather Laugh: How to be Happy Even When Life Has Other Plans forYou


Linda Richman - 2001
    Richman--the basis of the Saturday Night Live "Coffee Talk" character developed by her son-in-law, Mike Myers--makes it her mission to get everyone to shake off the blues and make their way back into the world.

Gracefully Insane: The Rise and Fall of America's Premier Mental Hospital


Alex Beam - 2001
    There are no fences, no guards, no locked gates. But McLean Hospital is a mental institution-one of the most famous, most elite, and once most luxurious in America. McLean "alumni" include Olmsted himself, Robert Lowell, Sylvia Plath, James Taylor and Ray Charles, as well as (more secretly) other notables from among the rich and famous. In its "golden age," McLean provided as genteel an environment for the treatment of mental illness as one could imagine. But the golden age is over, and a downsized, downscale McLean-despite its affiliation with Harvard University-is struggling to stay afloat. Gracefully Insane, by Boston Globe columnist Alex Beam, is a fascinating and emotional biography of McLean Hospital from its founding in 1817 through today. It is filled with stories about patients and doctors: the Ralph Waldo Emerson prot'g' whose brilliance disappeared along with his madness; Anne Sexton's poetry seminar, and many more. The story of McLean is also the story of the hopes and failures of psychology and psychotherapy; of the evolution of attitudes about mental illness, of approaches to treatment, and of the economic pressures that are making McLean-and other institutions like it-relics of a bygone age. This is a compelling and often oddly poignant reading for fans of books like Plath's The Bell Jar and Susanna Kaysen's Girl, Interrupted (both inspired by their author's stays at McLean) and for anyone interested in the history of medicine or psychotherapy, or the social history of New England.

The Naked House: Five Principles for a Minimalist Home


Mollie Player - 2020
    

The Missing Link Reflections on Philosophy and Spirit


Sydney Banks - 1998
    It reveals a simplicity beneath the complex workings of the mind and the principles behind the creation of our life experience.