Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    died.THREE-TIME NASCAR CHAMPION DARRELL WALTRIP knew that big changes were in the wind on the morning of February 18, 2001. For the first time in his long and storied career, Darrell would be watching the race from the broadcast booth high above the track, explaining its complexities to a television audience of millions. His younger brother Michael Waltrip would be among the starting drivers. Michael, who had competed in 462 NASCAR races without a win, would be piloting one of two cars owned by legendary driver Dale Earnhardt. Earnhardt would be racing too, as would Dale Earnhardt Jr., the 2000 runner-up for Rookie of the Year.     Sundays Will Never Be the Same opens with a heart-stopping account of that dramatic race. By the time the sun set on that day, Michael Waltrip would have captured his first checkered flag in NASCAR’s biggest race, Dale Earnhardt Jr. would have placed second, and Dale Earnhardt, the sport’s brightest star, would have passed into eternity.     The sudden death of Dale Earnhardt on the final lap of the 2001 Daytona 500 was a traumatic loss for the entire NASCAR family, and few were affected more deeply than Darrell Waltrip. During the course of their tumultuous thirty-year association, Dale and Darrell had been friends, then “frenemies,” and finally friends again. Darrell regales the reader with his earliest memories of the fiercely competitive kid from Kannapolis, and he describes the highs and lows of their relationship through the twin arcs of their overlapping careers.     Along the way, Waltrip provides a fascinating history of racing in Daytona and offers glimpses of some of the sport’s most colorful characters, including Bill France, Junior Johnson, Cale Yarborough, Bobby Allison, and Richard Petty. He weaves the story of his own unlikely journey from the small-town ovals and rural roads of Kentucky (where his talents were largely devoted to running from the cops) to the grandest tracks and richest purses in motor racing. With his customary candor, Darrell gives us an insider’s view of some of NASCAR’s greatest battles and most memorable moments. This is an epic that only a storyteller with Waltrip’s access and experience could write.     Sundays Will Never Be the Same reaches its crescendo with a heart-wrenching insider account of that pivotal weekend in Daytona, including a poignant pre-race interview in which Dale rhapsodized about his family and his plans for the future. After the wreck, Waltrip takes us along on his frantic ride to the trauma center and into the waiting room, where Dale’s family and friends struggle to accept the unthinkable. Darrell recounts the weeks that followed: the shock and disbelief, the outpouring of grief from around the world, and the top-to-bottom safety changes NASCAR eventually made in what would become the most enduring tribute to Dale Earnhardt and his legacy.***     With touching nostalgia and his trademark wit, NASCAR Hall-of-Famer Darrell Waltrip recalls scenes from his remarkable life, vividly recounting memorable moments with some of the giants of the sport—such as this first encounter with the young man who would become his “frenemy,” NASCAR’s legendary superstar, Dale Earnhardt:     One evening a bleary-eyed mustachioed young man wearing a dirty T-shirt and Hush Puppies wandered into the shop carrying a half-empty fifth of Jack Daniel’s. He regarded me silently for several minutes, taking an occasional pull from the bottle. Finally Robert introduced us.    “This here’s Dale,” Robert said, in his Virginia twang. “He’s married to my daughter Brenda. You may have heard of his dad, Ralph. Dale’s a driver and a mechanic.”     I walked over to Dale and stuck out my hand. “Darrell Waltrip,” I said. “Nice to meet you.” Dale drained the bottle and tossed it into a nearby barrel, where it landed with a clatter, then he wiped his mouth with the back of his arm.     “This your car?” he said.

    8-page photo insert.

    and remarkable powers of concentration, Bobby memorized hundreds of chess books in several languages, and he was only 13 when he became the youngest chess master in U.S. history.   But his strange behavior started early.  In 1972, at the historic Cold War showdown in Reykjavik, Iceland, where he faced Soviet champion Boris Spassky, Fischer made headlines with hundreds of petty demands that nearly ended the competition.  It was merely a prelude to what was to come. Arriving back in the United States to a hero’s welcome, Bobby was mobbed wherever he went—a figure as exotic and improbable as any American pop culture had yet produced.  No player of a mere “board game” had ever ascended to such heights.  Commercial sponsorship offers poured in, ultimately topping $10 million—but Bobby demurred.  Instead, he began tithing his limited money to an apocalyptic religion and devouring anti-Semitic literature.   After years of poverty and a stint living on Los Angeles’ Skid Row, Bobby remerged in 1992 to play Spassky in a multi-million dollar rematch—but the experience only deepened a paranoia that had formed years earlier when he came to believe that the Soviets wanted him dead for taking away “their” title.  When the dust settled, Bobby was a wanted man—transformed into an international fugitive because of his decision to play in Montenegro despite U.S. sanctions.  Fearing for his life, traveling with bodyguards, and wearing a long leather coat to ward off knife attacks, Bobby lived the life of a celebrity fugitive – one drawn increasingly to the bizarre.  Mafiosi, Nazis, odd attempts to breed an heir who could perpetuate his chess-genius DNA—all are woven into his late-life tapestry.  And yet, as Brady shows, the most notable irony of Bobby Fischer’s strange descent – which had reached full plummet by 2005 when he turned down yet another multi-million dollar payday—is that despite his incomprehensible behavior, there were many who remained fiercely loyal to him.  Why that was so is at least partly the subject of this book—one that at last answers the question: “Who was Bobby Fischer?”

    A British star and nationally treasured actress, she has appeared on our screens and stages for over 20 years. In the notoriously tricky world of show business, Amanda has carved out her own identity and enjoyed impressive longevity, not least as the longest running judge on hit ITV show Britain's Got Talent. She never fails to keep her audience engaged and entertained.Charming, funny and incredibly honest, her story is remarkable. For the first time, No Holding Back tells it in her own words, in her own way, and shows her fans the real woman behind the headlines.

    The result is an explosive book that takes us, for the first time, deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to succeed that they would do anything—and take any risk, physical, mental, or moral—to gain the edge they need to win.Tyler Hamilton was once one of the world’s best-liked and top-ranked cyclists—a fierce competitor renowned among his peers for his uncanny endurance and epic tolerance for pain. In the 2003 Tour de France, he finished fourth despite breaking his collarbone in the early stages—and grinding eleven of his teeth down to the nerves along the way. He started his career with the U.S. Postal Service team in the 1990s and quickly rose to become Lance Armstrong’s most trusted lieutenant, and a member of his inner circle. For the first three of Armstrong’s record seven Tour de France victories, Hamilton was by Armstrong’s side, clearing his way. But just weeks after Hamilton reached his own personal pinnacle—winning the gold medal at the 2004 Olympics—his career came to a sudden, ignominious end: He was found guilty of doping and exiled from the sport.From the exhilaration of his early, naïve days in the peloton, Hamilton chronicles his ascent to the uppermost reaches of this unforgiving sport. In the mid-1990s, the advent of a powerful new blood-boosting drug called EPO reshaped the world of cycling, and a relentless, win-at-any-cost ethos took root. Its psychological toll would drive many of the sport’s top performers to substance abuse, depression, even suicide. For the first time ever, Hamilton recounts his own battle with clinical depression, speaks frankly about the agonizing choices that go along with the decision to compete at a world-class level, and tells the story of his complicated relationship with Lance Armstrong.A journey into the heart of a never-before-seen world, The Secret Race is a riveting, courageous act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France.

    These were the athletes in the Olympic marathon. So how did he end up with a bronze medal? How did he win the London marathon? And why does he still hold the English record for the distance?In this remarkable autobiography, he explains how -- how someone who was almost the bottom of the class when he first went to school, and even worse at sport, eventually turned himself into a world-class athlete, competing in top marathons all over the world, and genuinely going from last to first.As well as the enthralling life story of one of our finest distance runners, this book is a wonderfully clear and inspiring piece of life coaching for anyone who wants to make the most of their talents. But more than this, as Spedding says at the start, 'I believe that on occasions you can create the circumstances in which you can perform at a higher level than your talent says you can.' Spedding's own story, and his chronicle of the big races he excelled in, proves it's trueFor anyone aspiring to run a marathon, or indeed anyone who wants to set themselves a goal they think beyond their reach -- and achieve it -- this is an essential book.

    The racing world held its breath again 19 months later while witnessing his incredible return to racing. In Alex Zanardi - My Sweetest Victory Zanardi takes us from his childhood in Italy through his hard-fought racing success to the moving story of perseverance and love that motivated his recovery. Along the way, Zanardi presents the triumphs and setbacks in his racing career, culminating in back-to-back CART championships for 1997 and 1998. In riveting detail, Zanardi relates his terrible accident, the long path to recovery and his return to Lausitzring to complete the 13 laps he didn't finish in 2001. Alex Zanardi - My Sweetest Victory is an inspiring book about how personal strength and passion can triumph over even the most challenging circumstances -- an autobiography whose significance extends far beyond the world of motorsports.

    This book describes the 1994-5 season at Charlton Athletic but it could be any in which he reveals the ups and downs of what it is like to be an ordinary professional player.There are the injuries, the battles for selection, and the worries that age is catching up on him, which would mean the end of his career. But there are also the occasional triumphs, such as when he was appointed captain and scored the winning goal in a televised match.Written with wit, intelligence and insight, Left Foot Forward reveals far more about what it is really like to be a footballer than any number of ghosted autobiographies by the big stars. It is destined to become a classic of football writing.

    Often called the greatest boxer of all time, he held world titles at four different weights, is the only boxer in history to have fought in five different decades, and his bouts with fellow greats like Sugar Ray Leonard, Thomas Hearns, and Marvin Hagler have gone down in fistic folklore. He finally retired in January of 2002, at age fifty-two, with a professional record of 104 wins (69 by KO) in 120 fights. They called him Manos de Piedra: “Hands of Stone.” Now journalist Christian Giudice has written the first—and definitive—story of Duran’s incredible life both in and out of the ring. He has interviewed the fighter, his family, closest friends, and scores of his opponents to separate truth from myth. Duran was born in utter poverty in Panama and grew up in the streets, fighting to survive. His talent with his fists soon emerged, and he had his first professional fight in 1967. Duran grew into a fighter’s fighter. His hunger to destroy opponents and his willingness to take on anyone, anywhere, made him a huge favorite while his flamboyant lifestyle outside the ring made headline news. Duran was one of the first Latino fighters to become a mainstream sports star in the United States, and his natural talent, unprecedented achievements, and longevity made an indelible mark on the world of sport.

    Yet many may be surprised to learn that the true story behind the making of the film is as captivating as the film itself. In The Making of Slap Shot, veteran sports writer Jonathon Jackson lets fans not only relive just how the film was made, but brings to light surprising facts (i.e., Al Pacino was the first choice for the role of Reggie Dunlop; almost every scene-even the absurd and unbelievable ones-depicts a real life event). With access to those involved in the making of the film, he brings to life some of the magic behind the creation of memorable scenes and characters, especially the Charleston Chiefs, one of the most popular fictional sports teams in history. Based on interviews with over 50 cast members, production staff, and anyone of note involved in the film's creation Destined to be a collectible and keepsake (along with the jerseys, bobbleheads, and other paraphernalia associated with the film), The Making of Slapshot is a must for fans eager to learn even more about their favorite film.

    Since his death at just 51 from pancreatic cancer, this has been the accepted view of a national hero. But how much do we really know of England’s only World Cup-winning skipper? We all know that Bobby Moore was an extraordinary captain and defender, but alongside his legendary feats on the pitch he knew scandal, death threats, bankruptcy business, and the sack. He divorced after a long affair, was rumored to have friends in the East End underworld, and he loved a drink. The tragedy of his life was to be ignored by soccer in his latter years and to drift into obscurity. After he applied to be England manager, the FA didn’t even bother to send a rejection letter. There was no job in the game and, famously, no knighthood. As well as the undeniable moments of glory, this long overdue, definitive biography won’t shy away from the grit. Tracing his journey from the East End to a pedestal outside Wembley Stadium, it will, for the first time, look at Moore’s life from all sides, through the testimony of teammates, rivals, family, and friends. What was Moore like to play with, to drink with? What was he like as a husband, father, opponent, and captain? A struggling manager and a failed businessman? This book will tell the story of an Essex boy who became the patron saint of English soccer, revealing a lifetime of intrigue, triumph, and tragedy in between.

    His colorful bombast, fearless reporting, and courageous stance on civil rights soon captured the attention of listeners everywhere. No mere jock turned "pretty-boy" broadcaster, the Brooklyn-born Cosell began as a lawyer before becoming a radio commentator. "Telling it like it is," he covered nearly every major sports story for three decades, from the travails of Muhammad Ali to the tragedy at Munich. Featuring a sprawling cast of athletes such as Jackie Robinson, Sonny Liston, Don Meredith, and Joe Namath, Howard Cosell also re-creates the behind-the-scenes story of that American institution, Monday Night Football. With more than forty interviews, Mark Ribowsky presents Cosell's life as part of an American panorama, examining racism, anti-Semitism, and alcoholism, among other sensitive themes. Cosell's endless complexities are brilliantly explored in this haunting work that reveals as much about the explosive commercialization of sports as it does about a much-neglected media giant.

    This book puts the reader in the pilot's seat for a "day at the office" unlike any other. It recounts the tragic 1966 mid-air collision with the XB-70; describes flights of the lifting body and YF-12 blackbird, and details work with the Apollo Lunar Landing Research Vehicle.The Smell of Kerosene tells the dramatic story of a NASA research pilot who logged over 11,000 flight hours in more than 125 types of aircraft. Donald Mallick gives the reader fascinating firsthand descriptions of his early naval flight training, carrier operations, and his research flying career with NASA and its predecessor agency, the National Advisory Committee for Aeronautics (NACA).Mallick joined the NACA as a research pilot at the Langley Memorial Aeronautical Laboratory at Hampton, Virginia, where he flew modified helicopters and jets, and witnessed the NACA's evolution into the National Aeronautics and Space Administration.After transferring to the NASA Flight Research Center (now NASA Dryden Flight Research Center) at Edwards, California, he became involved with projects that further pushed the boundaries of aerospace technology. These included the giant delta-winged XB-70 supersonic research airplane, the wingless M2-F1 lifting body vehicle, and the triple-sonic YF-12 Blackbird. Mallick also test flew the Lunar Landing Research Vehicle (LLRV) and helped develop techniques used in training astronauts to land on the Moon.Excerpt: " I was onboard an airliner, on 28 January 1986, when I heard the news that the Space Shuttle Challenger had exploded 73 seconds after launch that morning. Even knowing the complexity and risk involved in Shuttle operations, I was shocked by the news. The shuttle commander, Dick Scobee, had been an Air Force test pilot at Edwards and flown a number of research missions at NASA Dryden. I grieved for all the crew, but especially Dick, who I knew best. I can still recall his broad grin when he visited the Dryden pilot's office following the announcement of his selection as an astronaut. He showed great pride in his selection, and I congratulated him heartily. The results of the accident review board were hard to accept. The commission that investigated the accident blamed the Shuttle loss on poor management decisions. Challenger had been launched against the recommendations of knowledgeable technical personnel who insisted that low temperatures that day increased the chance of hot gas leakage around the seals of the solid rocket boosters. The commission found that the decision making process leading to the launch was flawed and that launch temperature constraints were waived at the expense of flight safety. It was a black day for NASA. I could sense a change in people's attitude concerning the space program. After the Challenger accident report was released, the public's pride in and respect for NASA diminished. At Dryden, we had always striven not to allow the desire to "get a flight off" to interfere with good judgment on flight safety. It was a cardinal rule. There were occasions when visiting Headquarters personnel and other VIPs were on hand to witness a test flight and we had to cancel the event due to some technical problem. We forced ourselves to avoid the desire to "press on" just to meet a schedule or impress a visiting VIP."

    At first unable to run 400 metres without stopping, Laura has now completed five marathons, the most recent in under four hours. Along the way, Laura learns countless lessons about running, most of them the hard way. But most importantly this self-confessed couch potato learns to love running. As well as offering inspiration and motivation to get out there and run, her book offers tips on how to make running easier and more enjoyable. Offering practical information on buying the right kit, choosing the best race and what to do on race day, it also tackles the important running questions you might be embarrassed to ask – like when will it get easier? And what happens if I need the toilet?