They were run on the cheap and were once the very example of how not to manage a team. They hired inept coaches---one of whom (Clive Rush) was nearly electrocuted when he grabbed a microphone at his introductory press conference. In 1968 their scouting director, Ed McKeever, suggested they draft a wide receiver . . . before someone in the organization realized the player had been dead for six months. They plucked ex-players out of the stands minutes before kickoff---Bob Gladieux was enjoying a beer at the game when he heard his name called over the P.A. (The Patriots had cut a player earlier that morning and found themselves short. Gladieux, who would go on to spend four years in the league as a running back, made the tackle on the opening kickoff.) And they played in a run-down stadium that was one of the worst venues in professional sports. There were brief moments of success, but on each occasion, front-office infighting would invariably cause the franchise to slide back down to the basement again. But in the first four months of 2000, everything changed. The hiring of head coach Bill Belichick and Vice President of Player Personnel Scott Pioli and the drafting of quarterback Tom Brady turned the fortunes of the franchise around. And their nontraditional approach to acquiring personnel---remembering that it's not about collecting talent, it's about assembling a team---quickly led to three Super Bowl titles in four seasons. It's a feat that, in the salary cap era, with free agency, planned parity and balanced scheduling, is in many ways even more impressive than anything achieved by the past dynasties of Green Bay, Pittsburgh, Dallas, and San Francisco.Along the way, Christopher Price has had a front-row seat for football history, chronicling the rise to power of the NFL's unlikeliest superpower. Price takes the reader inside the franchise to give him a dynamic portrait of a mighty organization at the height of its power. Readers are immersed in the locker room during the strange and tumultuous days of 2001 and 2003, when major personnel moves involving a pair of the most popular players in franchise history---Drew Bledsoe and Lawyer Milloy---threatened to rock their championship foundation to the core. Readers get an up-close look at the team that dominated the league on the way to a record-setting winning streak in 2004. And Price analyzes what went wrong when they fell short in 2005 and 2006, and how they plan to return to Super Bowl form in 2007. The Blueprint  will explore how the Patriots went from the dregs to a dynasty, becoming the gold standard for professional sports franchises everywhere. It will prompt sports fans (and those who study organizations) to acknowledge what many football insiders have believed for a long time: when it comes to building a successful system, the Patriots have the Blueprint. Praise for Christopher Price's Baseball by the Beach: A History of America's National Pastime on Cape Cod "[Price] provides anecdotes bound to amuse some, astound others, and inform all."---Cape Cod Times "[Price] captures the true essence of the game and its people."---Front Row, New England Sports Network "An excellent job . . . a solid, definitive story of the Cape Cod Baseball League."---The Cape Codder

    Bill Belichick's thirty-one years in the NFL have been marked by amazing success--most recently with the New England Patriots. In this groundbreaking book, David Halberstam explores the nuances of both the game and the man behind it. He uncovers what makes Bill Belichick tick both on and off the field.

    They hadn't fielded a winning team in more than a decade and were close to losing their franchise to another city. They were in desperate need of a savior, and he arrived in a wood-paneled station wagon in the dead of winter from New York City. In a single year, Vince Lombardi—the grizzled coach who took no bull—transformed a team of underachievers into winners and resurrected a city known for its passion for sport.

    And with good reason: he was the youngest quarterback to ever win a Super Bowl; the only quarterback in NFL history to win three Super Bowls before turning twenty-eight; the fourth player in history to win multiple Super Bowl MVP awards. He started the season with a 57-14 record, the best of any NFL quarterback since 1966.Award-winning sports journalist Charles P. Pierce's "Moving the Chains "explains how Brady reached the top of his profession and" "how he stays there. It is a study in highly honed skills, discipline, " "and making the most of good fortune, and is shot through with ironies--a sixth-round draft pick turned superstar" "leading a football dynasty that was once so bedraggled it had to play a home game in Birmingham, Alabama, because no stadium around Boston would have it. It is also about an ordinary man and an ordinary" "team becoming extraordinary. Pierce interviewed Brady's friends, family, coaches, and teammates. He interviewed" "Brady (notably for "Sports Illustrated"'s 2005 Sportsman of the Year cover article). And then he got the" "one thing he needed to truly take Brady's measure: 2005 turned out to be the toughest Patriots season in five years.

    But not just one head coach. A composite portrait is drawn through interviews with at least 20 current and former head coaches (including Super Bowl winners such as Bill Parcells, Tom Coughlin, Jimmy Johnson, Tony Dungy, Sean Payton, Mike Shanahan, Dick Vermeil, Mike Holmgren, Brian Billick, and Joe Gibbs), taking us through the professional and personal challenges of the job. This book covers the draft, free agency, big trades, training camp, family crisis, player troubles, coaching relationships with members of the staff, coach-owner dynamics, rivalries, Xs and Os, the playoffs--all the way to the Super Bowl.      Just getting to Sunday is almost a relief for NFL head coaches. It's during that three-hour window 16 days a year when they can simply concentrate on what they do best, which is trying to win football games. But the job is, of course, much more than that.

    Death, and John Madden’s Oakland Raiders, Badasses is the definitive biography of arguably the last team to play old-fashioned tough-guy football. Peter Richmond, co-author of the New York Times bestseller The Glory Game, offers a fascinating look at the 1970s Oakland Raiders, led by colorful greats from another era: Ken Stabler, Willie Brown, Gene Upshaw, Jim Otto, Art Shell, head coach John Madden, and owner Al Davis. In the bestselling vein of Boys Will Be Boys, Badasses chronicles the bar-room exploits, practice-field pranks, and Super Bowl glories of the team’s many misfits, cast-offs, psychos, and geniuses of the game.

    David Harris gives a stellar account of the silver-haired sophisticate from humble working-class roots who was hired as head coach and general manager of the San Francisco Forty Niners in January 1979 and became the architect of what is arguably the greatest ten-year run in NFL history. With unmatched access to players, fellow coaches, executives, the reporters who covered the Niners’ heyday, and Walsh himself, Harris recounts how Walsh, through tactical and organizational genius, created a football juggernaut. There were also the demons that pushed and haunted Walsh throughout his career: his clash with his former mentor, Paul Brown, who denied Walsh his first pro head-coaching job with the Cincinnati Bengals; Walsh’s struggle with self-doubt and criticism; the toll his single-minded devotion to football exacted on his family; and his complex relationship with the Forty Niners’ owner, Edward DeBartolo, Jr.Walsh’s pre-Niners coaching odyssey was arduous–a longtime assistant coach, he developed his legendary and now-standard pass-oriented West Coast offense during stops at all levels of the game. Despite never having run a team’s draft before, Walsh, along with his right-hand man John McVay, quickly built the foundation for a dynasty by drafting or trading for a durable core of stars, including Joe Montana, Fred Dean, Hacksaw Reynolds, Dwight Clark, and Ronnie Lott. (Walsh would later restock the team with such players as Jerry Rice, Steve Young, and Charles Haley.) The key to Walsh’s genius perhaps lay in his keen understanding of his athletes’ psyches–he knew what brought out the best in each of them. But the scope of Walsh’s impact on the game extended well beyond the field and locker room. The Forty Niners’ life-skills counseling program, which Walsh spearheaded with the sports sociologist and activist Dr. Harry Edwards, and the internship program Walsh devised to bring minority coaches into the game have since been adopted by the NFL for all league franchises.In the annals of sport, few individuals have had as great an impact on their game–or on its relevance to life outside the lines–as Bill Walsh. With knowledge, skill, passion, and a critical eye, David Harris reveals the brilliant man behind the coaching legend.The vision Bill Walsh brought to all his pioneering efforts was a function of his perception of himself as someone who was far more than a football coach. He cherished his standing and participation in the larger world outside the NFL and nurtured them at every opportunity.“Knowing Bill Walsh was kind of like the blind man describing an elephant,” one of the sportswriters who covered him observed. “We all knew just one little piece of him. But he had all these other areas we knew nothing about. He dealt with lots of people outside of football, outside of our scope entirely. He was able to deal with politicians, people who were intellects in other areas. They were impressed by him.”–from The GeniusFrom the Hardcover edition.

    The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.

    Widely acclaimed sports writer Nunyo Demasio touches on some of the biggest NFL franchises in history, including the New York Giants, New England Patriots, New York Jets, and Dallas Cowboys.Bill Parcells may be the most iconic football coach of our time. During his decades-long tenure as an NFL coach, he turned failing franchises into contenders. He led the ailing New York Giants to two Super Bowl victories, turned the New England Patriots from a team best known for their drug scandals into an NFL powerhouse, reinvigorated the New York Jets, brought the Dallas Cowboys back to life, and was most recently enshrined in the Pro Football Hall of Fame. He changed the way the game was played, reimagining his teams with ferocious defenses and smashmouth offenses that spawned such great players as Hall of Famers Lawrence Taylor and Curtis Martin. Beloved and controversial but always respected, this is a rare inside look at one of football's greatest minds at the most reflective time in his career.

    As broadcaster and pitchman, John Madden has been inside the locker rooms, broadcasts booths, and in front of the camera doing what he does best—being himself. He's seen an awful lot and he wrote a book to prove it. Hey, wait a minute, you'll love it!

    Displaying his characteristic wit and insight, Paper Lion was met with both critical and commercial success, and inspired a movie starring Alan Alda. The late

    They won a Super Bowl and saved a city.It was not just that the Monsters of the Midway won, but how they did it. On offense, there was high-stepping running back Walter Payton and Punky QB Jim McMahon, who had a knack for pissing off Coach Mike Ditka as he made his way to the end zone. On defense, there was the 46: a revolutionary, quarterback-concussing scheme cooked up by Buddy Ryan and ruthlessly implemented by Hall of Famers such as Dan "Danimal" Hampton and "Samurai" Mike Singletary. On the sidelines, in the locker rooms, and in bars, there was the never-ending soap opera: the coach and the quarterback bickering on TV, Ditka and Ryan nearly coming to blows in the Orange Bowl, the players recording the "Super Bowl Shuffle" video the morning after the season's only loss.Cohen tracked down the coaches and players from this iconic team and asked them everything he has always wanted to know: What's it like to win? What's it like to lose? Do you really hate the guys on the other side? Were you ever scared? What do you think as you lie broken on the field? How do you go on after you have lived your dream but life has not ended?The result is Monsters: The 1985 Chicago Bears and the Wild Heart of Football, a portrait not merely of a team but of a city and a game: its history, its future, its fallen men, its immortal heroes. But mostly it's about being a fan--about loving too much. This is a book about America at its most nonsensical, delirious, and joyful.

    From 1987 to 1994, the two future Hall of Famers spurred each other on to remarkable heights, including three Super Bowl wins and four MVP awards, and set new standards for quarterback excellence. The two men couldn't have been more different in background, personality, and playing style, and their competition created as much tension as it did greatness, forcing Montana to prove that he was still the game's best quarterback and Young to prove that he was a worthy successor. Featuring candid interviews with Montana, Young, Jerry Rice, George Seifert, and many more, Best of Rivals brings to life the story of two sports legends, the golden era of football their rivalry presided over, and the amazing legacy it produced.

    Football is an unrelentingly punishing sport, played and practiced at undiminished intensity, and it devours its players. Confronting injuries, trades, and the grim reality of competition, every NFL team prepares constantly for the likelihood -- the certainty -- that even franchise players can go down at any time. And someone new must be ready, trained, and primed to step in at the highest level. Bestselling sportswriter John Feinstein persuaded one NFL team to lift the extraordinary secrecy that shrouds the sport and let him see how a team operates at the closest level. One team let him join every practice, every coaches' meeting, every players' gathering, every strategy debate. From the give-and-take of draft day, into the grinder of summer training camps, and from 100-degree practice games to the last game in frigid conditions, Feinstein reveals how a football team works -- or fails to work -- as no writer has done before. Next Man Up unveils rituals (what a coach tells a player at the moment he cuts him); rules (the inanities of league-appointed "uniform Nazis"); conflicts (the scouts vs. the coaches, the general managers vs. the agents, the offense vs. the defense, the special teams coaches vs. everybody); money (how much a journeyman makes, and how his life differs from the multi-million-dollar-a-year star players)-every nuance of a team's life, from the owner's goals to the coach's day-to-day travails to the feeling of the sleet-soaked ball in the hands of a receiver on artificial turf. The access John Feinstein enjoyed allows him to discuss with equal understanding the owner's management strategy, the coaches' and coordinators' plans for each new game, and how it all affects the players themselves. Anyone who loves football -- any team, in any era -- will savor the thousands of details revealed here for the first time, and the extraordinary drama that goes into following week after week, the most sensational sport in America.

    Combining his own experiences with a wealth of new interviews gained through his unsurpassed access to pro football’s most influential figures, Billick has written a vibrant, compelling account of the true state of the game today, and the dangers that it faces in the near future. The National Football League stands as perhaps America’s last great mass entertainment, the rare enterprise that brings together a broad cross-section of our increasingly niche-driven marketplace. But even as the game has grown more popular, so has the financial pressure and stakes for all concerned. In this taut, lucid breakdown of the game’s inner workings, Billick shows how dynasties are built and teams assembled, and he explains in detail how the economic pressures of the modern NFL can affect coaches and players alike. Billick welcomes fans into the locker rooms and the boardrooms for a revealing portrait of pro football and a penetrating look at the forces that will vie for control of America’s most popular game in the future.