Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book


Dan Poynter - 1979
    This is not the stuff of theory, it is the product of hard-earned experience.

Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business


Chandler Bolt - 2015
     Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good passive income. Success of this magnitude does not have to continue to be a dream. It can be a reality. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best selling book. From Tony Robbins to Tim Ferriss, from Dave Ramsey to Donald Trump - and even Oprah...you’ll discover the new model they used to build their businesses and their brands - to earn respect and become instant experts - and ultimately to make millions of dollars. You may be asking yourself: How is it possible to write, market, and publish your first book? And how could can you get that book to be a #1 bestseller? How can you use your book to persuade an audience to want to do business with you? In this conversational, and action-oriented book, Chandler Bolt answers each of these questions and much more through a tried, tested, and proven book launch formula. As the #1 best selling author of The Productive Person, Breaking Out of a Broken System, and Productivity Hacks for Entrepreneurs, Bolt has personally used every piece of information in this book for himself. In this how to guide the reader will be given: A guide to getting your book written in record time without getting stuck How to build buzz and market your book in a way that is guaranteed for success A fail safe blueprint for self publishing on Kindle, how to launch your book, and top the charts in Amazon How to use your book to create passive income and grow your business No matter your writing level or ability, whether you feel like you have nothing to write about or you don’t have a following or influence — know that by following the information in Book Launch, you can successfully write a bestseller. Most importantly, you can use your bestseller to grow your business, make more money and help more people.

20 Master Plots: And How to Build Them


Ronald B. Tobias - 1993
    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

The Author's Guide to Working with Book Bloggers


Barb Drozdowich - 2013
    Based on survey answers from over 700 bloggers, this book contains down to earth, basic information that will help every author understand the book blogger world. Although there are many sources of book reviews, this book will focus specifically on the benefits the online reader world can bring to you and your book.In this book you’ll learn about who book bloggers are and where to find them as well as learn all about these essential promotional tools: The Query The Review The Giveaway The Guest Post The Book Blurb/Cover Graphic Feature The Cover Reveal…and so much more!Discover how to move comfortably in the blogging world, putting your best foot forward. Learn to introduce yourself to coveted reviewers to obtain valuable reviews and promotion of your book.Whether you are a new author or have many titles under your belt, let the award-winning The Author’s Guide to Working with Book Bloggers demystify the promotion of your book.Pick up a copy today!

Romance Your Brand: Building a Marketable Genre Fiction Series


Zoe York - 2019
    For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:
 • high-concept pitches 
• world-building 
• taglines and blurbs 
• building a cast of characters
 • writing the first book in a series 
• finding comparable series 
• covers 
• how to write towards future marketing 
• and why ALL OF THE ABOVE should be considered before you write a single word

Still Writing: The Perils and Pleasures of a Creative Life


Dani Shapiro - 2013
    At once a memoir, meditation on the artistic process, and advice on craft, Still Writing is an intimate and eloquent companion to living a creative life.Through a blend of deeply personal stories about what formed her as a writer, tales from other authors, and a searching look at her own creative process, Shapiro offers her gift to writers everywhere: an elegant guide of hard-won wisdom and advice for staying the course. "The writer's life requires courage, patience, empathy, openness. It requires the ability to be alone with oneself. Gentle with oneself. To be disciplined, and at the same time, take risks." Writers--and anyone with an artistic temperament--will find inspiration and comfort in these pages. Offering lessons learned over twenty years of teaching and writing, Shapiro brings her own revealing insights to weave an indispensable almanac for modern writers.Like Anne Lamott's Bird by Bird, Virginia Woolf's A Writer's Diary, and Stephen King's On Writing, Dani Shapiro's Still Writing is a lodestar for aspiring scribes and an eloquent memoir of the writing life.

The Miracle Morning for Writers: How to Build a Writing Ritual That Increases Your Impact and Your Income, Before 8AM


Hal Elrod - 2016
    And that's why you should read The Miracle Morning for Writers: How to Build a Writing Ritual That Increases Your Impact and Income (Before 8AM). The Miracle Morning for Writers combines Hal Elrod's global phenomenon with Steve Scott's proven writing habit techniques (which helped him get on the Wall Street Journal bestsellers list). You learn how to take charge of your morning and maximize "the rest of the day" for your writing efforts. Here's what you'll discover in The Miracle Morning for Writers: How a morning routine can change every area of your life (Including your health, happiness, finances and relationships). The proven strategy for "finding the time" to write--even if you have a full-time job. Our method for selling lots of books (and the 8-step process to build it). Steve's favorite app for tracking your great ideas and researching your next book. Hal's process for overcoming the limiting beliefs that hold you back from success. "Flow state" and how it can forever eradicate writer's block. You will also learn: 4 business models perfect for writers, how to get started, and which one we recommend. The 10-step process for publishing a book that readers love. 6 tools for improving your writing skills. 2 techniques for doubling (even tripling) your daily word count total. How to find the "80/20" of your book-based business. The Miracle Morning for Writers is your key to building a writing habit that will increase both your income and the value you provide to the world. So take the next step in your writing journey by clicking the "Buy Now" button at the top of the page!

On Writing: A Memoir of the Craft


Stephen King - 2000
    Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer's craft, comprising the basic tools of the trade every writer must have. King's advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported near-fatal accident in 1999 -- and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it -- fans, writers, and anyone who loves a great story well told.(back cover)

Techniques of the Selling Writer


Dwight V. Swain - 1965
    It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years.This is the book for writers who want to turn rejection slips into cashable checks.

Becoming a Writer


Dorothea Brande - 1934
    Brande believed passionately that although people have varying amounts of talent, anyone can write. It's just a question of finding the "writer's magic"--a degree of which is in us all. She also insists that writing can be both taught and learned. So she is enraged by the pessimistic authors of so many writing books who rejoice in trying to put off the aspiring writer by constantly stressing how difficult it all is.With close reference to the great writers of her day--Wolfe, Forster, Wharton and so on--Brande gives practical but inspirational advice about finding the right time of day to write and being very self disciplined about it--"You have decided to write at four o'clock, and at four o'clock you must write." She's strong on confidence building and there's a lot about cheating your unconscious which will constantly try to stop you writing by coming up with excuses. Then there are exercises to help you get into the right frame of mind and to build up writing stamina. She also shows how to harness the unconscious, how to fall into the "artistic coma," then how to re-emerge and be your own critic.This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational and charming approach to writing, it fulfills on finding "the writer's magic."

The 90-Day Novel: Unlock the story within


Alan Watt - 2010
    The book became a national bestseller, won a slew of awards, and is soon to be a major motion picture. Get the first draft down quickly! The 90-Day Novel is a day-by-day guide through the process of getting the first draft of your novel onto the page. The 90-Day Novel has been used at the L.A. Writers' Lab over ten years and has helped hundreds of writers complete their work. Some of Watt's students have gone on to become bestselling authors and win major literary awards.The 90-Day Novel is structured into three parts. Part One describes the process of getting your story from imagination to the page and prepares you, through a few simple, powerful writing exercises to access the story within. Part Two is a series of 90 daily letters that will guide you through the hero's journey. Writers often tend to get stuck halfway through, mired somewhere in their "idea" of the story. The 90-Day Novel will show you how and why you got stuck, and how to get to the end of your first draft. Part Three is a compendium of stream-of-consciousness writing exercises designed to access the primal forces in your story, as well as the Structure Questions that will invite up images at key stages in your hero's journey. The 90-Day Novel teaches you how to distill your plot to its nature, and clarifies the mysterious process of assembling vague disparate images into a coherent narrative. Working in this way, story structure (which is often taught as a formula) becomes a springboard, setting you free to explore the far reaches of your imagination. "There are no rules," Watt tells us. "Stay out of your left brain, and let your unconscious do the heavy lifting." The 90-Day Novel clearly articulates the process of marrying the rigor of story structure to the wildness of the imagination, and in the process reminds us of something we so often forget . . . that writing is actually fun. For more information, go to www.lawriterslab.com."For years I have been fascinated by the industry legend of how Alan Watt wrote his masterful novel, Diamond Dogs, in 90 days. Now, at last, he shares his secrets. The 90-Day Novel is smart, insightful, thorough and wise. It's also one of the best books on novel-writing I have ever seen. I feel confident that anyone who takes this program seriously will have a solid manuscript to show for the effort."- David Liss (national bestselling author and Edgar winner of A Conspiracy of Paper)"Let Al Watt take your heart by its hand and get your 90-Day Novel onto the page. It will be the experience of a lifetime."- Viki King (author of How to Write a Movie in 21 Days: The Inner Movie Method)"The 90-Day Novel is the real deal. Alan Watt gets down to it by brilliantly articulating the fusion of the muse to the rigor of story structure. If you've been struggling with your story, or really want to get dangerous on the page, read this book. Follow it, and you will have a first draft in 90 days."- Eric Miles Williamson (Pen finalist for his novel East Bay Grease, and author of Say It Hot) "The 90-Day Novel provides the inspiration, focus, and structure that every novelist needs to finally put down on paper what has been alive inside him, perhaps for years, struggling to get out."- Allison Burnett (author of Christopher, finalist for Pen Center USA's Literary Award in Fiction)"The 90 daily letters are absolutely worth the price of admission. A friendly nudge, a gentle reminder of our commitment, a powerful blast of insight: all serve to boost our flagging morale, or comb out our confusion, or intercede with the bitter fight against our creative impulses."- Mary Shannon (Professor of Creative Writing, Cal State Northridge/90-Day NovelistAbout the AuthorBestselling author Alan Watt has received many awards for his writing, including France's 2004 Prix Printemps (best foreign novel). He founded LA Writers' Lab in 2002. He lectures on the creative process and teaches The 90-Day Novel workshops to writers throughout the world.

7 FIGURE FICTION: How to Use Universal Fantasy to SELL Your Books to ANYONE


T. Taylor - 2021
    But how do you reach those readers in the second category, no matter what kind of writer you are?The answer to that question is…Universal FantasyUniversal Fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100.Universal Fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.Universal Fantasy is the answer to many of the questions you might have thought were unanswerable or simply up to luck, like…• Will this sell?• Why is that selling?• Why didn’t this sell?• Will readers like what I am writing?• Why do I love the TV shows/books/entertainments I do?• Why did I buy that thing I bought when I didn’t intend to buy it?BE WARNED…once known, Universal Fantasy cannot be undiscovered. Leave this book be if you’re truly satisfied with your current writing life.But if you’re not afraid—if you’re ready to know the secret hidden inside all bestselling stories, open this gift and find out how to use UNIVERSAL FANTASY to write and market books that SELL to ANYONE.

Editor-Proof Your Writing: 21 Steps to the Clear Prose Publishers and Agents Crave


Don McNair - 2013
    McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing 21 simple, straightforward principles, Editor-Proof Your Writing teaches how to edit weak verb forms, strip away author intrusions, ban redundancies, eliminate foggy phrases, correct passive-voice sentences, slash misused and overused words, and fix other writing mistakes. A superb addition to any writer’s toolkit, this book will not only make writing clearer and more grammatical, it will also make it more concise, entertaining, and appealing to publishers.

On Writing Romance: How to Craft a Novel That Sells


Leigh Michaels - 2007
    From the origins and evolution of the romance novel to establishing a vital story framework to writing that last line to seeking out appropriate publishers, everything you ever wanted to know about writing a romance novel is here.In addition to a comprehensive breakdown of more than thirty romance subgenres, including such categories as historical, inspirational, Regency, and sweet traditional, you'll discover how to:Steer clear of cliches and stereotypes by studying the genreCraft engaging and realistic heroes and heroines readers will adoreConvincingly develop the central couple's blossoming relationshipAdd conflict by utilizing essential secondary characters like the "other woman"Use tension and timing to make your love scenes sizzle with sensualityGet your characters to happily-ever-after with an ending readers will always rememberlus, read a sample query letter, cover letter, and synopsis, and learn how to properly prepare you romance novel for submission to agents and editors. On Writing Romance has everything you need to leave readers swooning!