Cognitive Science draws upon many academic disciplines, including Psychology, Computer Science, Philosophy, Linguistics and Neuroscience. This is the first textbook to present a unified view of Cognitive Science as a discipline in its own right, with a distinctive approach to studying the mind. Students are introduced to the cognitive scientist's 'toolkit' - the vast range of techniques and tools that cognitive scientists can use to study the mind. The book presents the main theoretical models that cognitive scientists are currently using, and shows how those models are being applied to unlock the mysteries of the human mind. Cognitive Science is replete with examples, illustrations, and applications, and draws on cutting-edge research and new developments to explore both the achievements that cognitive scientists have made, and the challenges that lie ahead.

    Written by one of the world's foremost paleontologists, Prehistoric Mammals gives children a rare glimpse at a world gone by in a stunningly illustrated, incredibly comprehensive reference book.

    The first small cities formed not only the cradle of civilization, but the spawning ground for the earliest viral epidemics, the first opportunity for viruses to find a home in the human herd. This is a story of fear and ignorance, as everything from demons and the wrath of the gods to minority groups have been blamed for epidemics from smallpox to yellow fever to AIDS. It is a story of grief and heartbreak, as hundreds of thousands, sometimes millions, are wiped out in a single year. And it is a story of great bravery and sacrifice, as doctors and nurses put themselves in harm's way to combat yellow fever in Memphis and Ebola in Zaire, and as researchers risk their own lives to test theories of vaccines and the transmission of disease. Now, in Viruses, Plagues, and History, Michael B. A. Oldstone tells all these stories as he illuminates the history of the devastating diseases that have tormented humanity.Oldstone focuses his tale on a few of the most famous viruses humanity has battled, beginning with some we have effectively defeated, such as smallpox, polio, and measles. Nearly 300 million people were killed by smallpox in this century alone -- more than were killed in all the wars of the twentieth century combined. The author presents a vivid account of the long campaign against the virus, the insightful work of Edward Jenner, who created the smallpox vaccine from cowpox virus in 1796, and the monumental efforts of D. A. Henderson and an army of W.H.O. health care workers to finally eradicate smallpox. The smallpox virus remains the only organism that we have deliberately pushed to complete extinction in the wild.Oldstone then describes the fascinating viruses that have captured headlines in more recent years: Ebola and other hemorrhagic fevers, which literally turn their victims' organs to a bloody pulp; the Hantavirus outbreaks in the southwestern United States and elsewhere; mad cow disease, a frightening illness made worse by government mishandling and secrecy; and, of course, AIDS, often called the plague of our time. And he tells us of the many scientists watching and waiting even now for the next great plague, monitoring influenza strains to see whether the deadly variant from 1918 -- a viral strain that killed over 20 million people in 1918-1919, more than twice the military and civilian casualties of the First World War -- will make a comeback.Viruses have enormous power. They have wiped out cities, brought down dynasties, and helped destroy civilizations. But, as Michael Oldstone reveals, scientific research has given us the power to tame many of these viruses as well. Viruses, Plagues, and History shows us the panorama of humanity's long-standing conflict with our unseen viral enemies, from our successes to our continuing struggles. Oldstone's book is a vivid history of a fascinating field, and a highly reliable dispatch from a worker on the frontiers of this ongoing campaign.

    ASIN: 0312295170

    A man of faith ordained in the Protestant tradition, Heino Falcke wrestles with the ways in which black holes force us to confront the boundary where human life ends and the celestial begins. He also ponders why black holes are difficult for most of us to understand—comparing it to our inability to envisage our own inevitable death.Black holes develop in outer space when a massive star dies, and its matter is condensed. That extreme amount of mass contained in a small space generates a gigantic amount of gravitational force, allowing the black hole to suck up everything that comes near, including light. These astronomical wonders are the subject of our greatest scientific and philosophical theorizing—the journey to a black hole would be the journey to the end of time itself. In this way, Falcke regards them as the most exquisite representations of fear, death . . . and, surprisingly, the divine.Empirical and profound, A Light in the Darkness is the first work to examine both the physical nature and spiritual meaning of black holes, those astrophysical mysteries Falcke, calls “the epitome of merciless destruction.”

    But we long to know more: how did these animals actually behave? We are fascinated by the daily lives of our fellow creatures--how they reproduce and raise their young, how they hunt their prey or elude their predators, and more. What would it be like to see prehistoric animals as they lived and breathed?From dinosaurs fighting to their deaths to elephant-sized burrowing ground sloths, this book takes readers on a global journey deep into the earth's past. Locked in Time showcases fifty of the most astonishing fossils ever found, brought together in five fascinating chapters that offer an unprecedented glimpse at the real-life behaviors of prehistoric animals. Dean R. Lomax examines the extraordinary direct evidence of fossils captured in the midst of everyday action, such as dinosaurs sitting on their eggs like birds, Jurassic flies preserved while mating, a T. rex infected by parasites. Each fossil, he reveals, tells a unique story about prehistoric life. Many recall behaviors typical of animals familiar to us today, evoking the chain of evolution that links all living things to their distant ancestors. Locked in Time allows us to see that fossils are not just inanimate objects: they can record the life stories of creatures as fully alive as any today. Striking and scientifically rigorous illustrations by renowned paleoartist Bob Nicholls bring these breathtaking moments to life.

    Laufer exposes the network of hunters, traders, breeders, and customers who constitute this nefarious business—which, estimated at $10 to $20 billion annually, competes with illegal drug and weapons trafficking in the money it earns criminals.

    We pride ourselves on our ability to multitask--read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7! Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen--a neuroscientist and a psychologist--explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology.The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related--referred to by the authors as "interference"--collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we "must" check in on social media immediately.Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.

    In First Contact, Marc Kaufman provides a gripping tour of the magnificent new science of astrobiology that is closing in on the discovery of extraterrestrial life. In recent decades, scientists generally held that the genesis of life was unique to Earth: It was too delicate a process, and the conditions needed to support it too fragile, for it to exist anywhere else. But we are now on the verge of the biggest discovery since Copernicus and Galileo told us that Earth is not at the center of the universe. New scientific breakthroughs have revolutionized our assumptions about the building blocks of life and where it may be found. Scientists have hunted down and identified exoplanets, those mysterious balls in the universe that orbit distant suns not too different from our own. They have discovered extremophiles, the extraordinary microbes that thrive in environments of intense heat or cold that may mimic the inhospitable conditions of other planets. They have landed rovers on Mars and detected its methane, a possible signature of past life. And they have created sophisticated equipment to sweep the sky for distant radio signals and to explore the deep icebound lakes of Antarctica. Each of these developments has brought forth a new generation of out-of-the-box researchers, adventurers, and thinkers who are each part Carl Sagan, part Indiana Jones, part Watson and Crick—and part forensic specialists on CSI: Mars. In this masterful book, Kaufman takes us to the frontiers of astrobiology’s quest for extraterrestrial life and shows how this quest is inextricably linked with the quest to understand life on Earth. He takes us deep under the glaciers of Antarctica, into the mouth of an Alaskan volcano, and beneath the Earth into the unbearable heat of a South African mine, and leads us to the world’s driest desert. For thousands of years, humans have wondered about who and what might be living beyond the confines of our planet. First Contact transports us into the cosmos to bring those musings back to Earth and recast our humanity.

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    "A masterpiece of science."—Werner von Braun.

    Your brain is a collection of maps. That is no metaphor: scrawled across your brain’s surfaces are actual maps of the sights, sounds, and actions that hold the key to your survival. Scientists first began uncovering these maps over a century ago, but we are only now beginning to unlock their secrets—and comprehend their profound impact on our lives. Brain maps distort and shape our experience of the world, support complex thought, and make technology-enabled mind reading a modern-day reality, which raises important questions about what is real, what is fair, and what is private. They shine a light on our past and our possible futures. In the process, they invite us to view ourselves from a startling new perspective.  ​ In Brainscapes, Rebecca Schwarzlose combines unforgettable real-life stories, cutting-edge research, and vivid illustrations to reveal brain maps’ surprising lessons about our place in the world—and about the world’s place within us.

    You'll discover how it's possible to find North simply by looking at a puddle and how natural signs can be used to navigate on the open ocean and in the heart of the city. Wonderfully detailed and full of fascinating stories, this is a glorious exploration of the rediscovered art of natural navigation.The Natural Navigator Pocket Guide is a user-friendly, practical book and the beautiful illustrations are a useful tool to help travellers on their instrument-free journey.

    But our burrowing roots go back to the very beginnings of animal life on earth. Without burrowing, the planet would be very different today. Many animal lineages alive now—including our own—only survived a cataclysmic meteorite strike 65 million years ago because they went underground.On a grander scale, the chemistry of the planet itself had already been transformed many millions of years earlier by the first animal burrows, which altered whole ecosystems. Every day we walk on an earth filled with an under-ground wilderness teeming with life. Most of this life stays hidden, yet these animals and their subterranean homes are ubiquitous, ranging from the deep sea to mountains, from the equator to the poles.Burrows are a refuge from predators, a safe home for raising young, or a tool to ambush prey. Burrows also protect animals against all types of natural disasters: fires, droughts, storms, meteorites, global warmings—and coolings. In a book filled with spectacularly diverse fauna, acclaimed paleontologist and ichnologist Anthony Martin reveals this fascinating, hidden world that will continue to influence and transform life on this planet.

    For decades, these questions have lived exclusively in the realm of science fiction, but as Kevin Davies powerfully reveals in his new book, this is all about to change.Engrossing and page-turning, Editing Humanity takes readers inside the fascinating world of a new gene editing technology called CRISPR, a high-powered genetic toolkit that enables scientists to not only engineer but to edit the DNA of any organism down to the individual building blocks of the genetic code.Davies introduces readers to arguably the most profound scientific breakthrough of our time. He tracks the scientists on the front lines of its research to the patients whose powerful stories bring the narrative movingly to human scale.Though the birth of the “CRISPR babies” in China made international news, there is much more to the story of CRISPR than headlines seemingly ripped from science fiction. In Editing Humanity, Davies sheds light on the implications that this new technology can have on our everyday lives and in the lives of generations to come.