Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


Jeff Fromm - 2013
    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

ZooKeeper: Distributed process coordination


Flavio Junqueira - 2013
    This practical guide shows how Apache ZooKeeper helps you manage distributed systems, so you can focus mainly on application logic. Even with ZooKeeper, implementing coordination tasks is not trivial, but this book provides good practices to give you a head start, and points out caveats that developers and administrators alike need to watch for along the way.In three separate sections, ZooKeeper contributors Flavio Junqueira and Benjamin Reed introduce the principles of distributed systems, provide ZooKeeper programming techniques, and include the information you need to administer this service.Learn how ZooKeeper solves common coordination tasksExplore the ZooKeeper API’s Java and C implementations and how they differUse methods to track and react to ZooKeeper state changesHandle failures of the network, application processes, and ZooKeeper itselfLearn about ZooKeeper’s trickier aspects dealing with concurrency, ordering, and configurationUse the Curator high-level interface for connection managementBecome familiar with ZooKeeper internals and administration tools

Big Block Quilts


Jeanne Throgmorton - 2012
    The 4 quilts in this pattern use 1 big block to make quilts that are about 45 inches square finished. The units for these quilts include four patches, nine patches, half square triangles and tri square triangles.

Road Atlas Large Scale


Rand McNally & Company - 2015
    Updated atlas contains maps of every U.S. state that are 35% larger than the standard atlas version plus over 350 detailed city inset and national park maps and a comprehensive, unabridged index. Road construction projects and updates highlighted for every state and conveniently located above the maps. Contains mileage chart showing distances between 77 North American cities and national parks with driving times map. Tough spiral binding allows the book to lay open easily. Other Features Best of the Road - Our editor's favorite road trips from our Best of the Road collection follows scenic routes along stretches of coastline, both east and west, to forests mountains, and prairies; and through small towns and big cities. For a weekend or a week there's something for everyone. Tell Rand! As much as we work to keep our atlases up to date, conditions change quickly and new construction projects begin frequently. If you know of something we haven't captured in our atlas, let us know at randmcnally.com/tellrand. Tourism websites and phone numbers for every U.S. state and Canadian province on map pages

Pray the Rosary Bead by Bead - Formatted to Mimic Rosary Beads


Mike Hart - 2011
    This Rosary tool has also been consistently in the Amazon top ten best selling books of Prayer since every month since its release; this includes paperback and kindle prayer books. Buy with confidence and may it enhance your opportunity to pray to Our Lady.This is a tool to allow you to use your Kindle to pray the rosary. This version of the rosary is intended to allow for praying the rosary with the turn of each page acting as a rosary bead. It contains all four rosary mysteries Joyful, Sorrowful, Glorious, and Luminous. The table of contents will allow you to jump to any of the four mysteries. Given that the Kindle, Nook, and other eBook devices allow thousands of books to be carried within them, it makes sense that the most powerful prayer in the world should also be included. Turning one page for each bead of the rosary makes the device feel and respond like a rosary necklace. Praying the rosary is an art which includes a certain rhythm of changing beads and prayers while in contemplation. Other rosary books either teach the prayers or outline the process but don’t account for the rhythm an art of contemplation that the process itself supports. This version allows that process to be integrated into the book itself; no beads required. While I personally love rosary beads, I don’t always have them available. I also like having the precise bible scriptures associated with each Mystery integrated into the process itself; it allows a more detailed focus by reading the actual living word of God without losing rhythm. While I personally know what the mysteries are about and what each decade story is, it adds a bit of opportunity to read in detail the bible passages of each mystery while not breaking stride with the prayer process. And, if there is ever a moment of distraction by events around me, I never lose my exact spot in praying the rosary.I pray that this book enhances opportunity for you to pray the rosary on many occasions when otherwise you may not have, and I hope it enhances your prayers on a regular basis through deeper connection with the scriptures which are the living word of God. The following updates were made based on user recommendations:VERSION UPDATED JULY 22, 2012 - Changed the table of contents to show the correct day for Luminous Mysteries to be prayed 'Thursday', updated the Glory Be prayer to be included after the first 3 Hail Mary's at the opening of each Mystery, Updated the Glory Be to be worded more technically correct.VERSION UPDATED DECEMBER 11, 2011 - Changed language of Apostle's Creed to match Catholic Church New Translation, fixed misspelled word "beech" to read "beseech", fixed missing bible verse for Mysteries "crowning with thorns" and "coronation of mary".

Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't


Darren Ashby - 2005
    Sections on tools and troubleshooting give ...Download Link : readbux.com/download?i=0123860016            0123860016Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't PDF by Darren AshbyRead Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't PDF from Newnes,Darren AshbyDownload Darren Ashby's PDF E-book Electrical Engineering 101: Everything You Should Have Learned in School...but Probably Didn't

Building A Better Mouse


Steve Alcorn - 2007
    Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering. Building a Better Mouse describes what it was like to be in the trenches as a Disney Imagineer leading the frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for Disneyphiles and anyone interested in themed entertainment.

Cooking Italian with the Cake Boss: Family Favorites as Only Buddy Can Serve Them Up


Buddy Valastro - 2012
    Now he shares 100 delicious, essential Italian-American recipes—from his grandmother’s secret dishes to his personal favorites—with his own signature touches that make dinner a family event.TLC’s beloved Buddy Valastro is not only a master baker, he’s also a great cook—the boss of his home kitchen as well as of his famous bakery, Carlo’s Bake Shop. Home cooking is even more vital for the Valastro family than the work they do at the bakery. Every Sunday, the whole clan gathers to cook and eat Sunday Gravy—their family recipe for hearty tomato sauce. These nourishing meals are the glue of their family. Cooking Italian with the Cake Boss shares 100 delicious Italian- American recipes beloved by Buddy’s family, from his grandmother’s secret dishes to Buddy’s personal favorites, with Buddy’s own signature touches that make dinner a family event. Buddy Valastro is renowned worldwide as the Cake Boss, but Buddy knows far more than just desserts. He makes classic dishes like Pasta Carbonara, Shrimp Scampi, and Eggplant Parmesan even more irresistible with his singular flair and with old-school tips passed down through generations. With his friendly charm, he guides even novice cooks from appetizers through more complicated dishes, and all 100 easy-to-follow recipes use ingredients that are obtainable and affordable. Your family will love sitting down at the table to eat Steak alla Buddy, Auntie Anna’s Manicotti, Mozzarella-and- Sausage-Stuffed Chicken, Veal Saltimbocca, Buddy’s Swiss Chard, and mouthwatering desserts like Lemon Granita, Apple Snacking Cake, Cocoa-Hazelnut Cream with Berries, and Rockin’ Rice Pudding. Buddy’s recipes allow home cooks to become the bosses of their own kitchens, and anyone will be able to whip up a tasty and nutritious Italian dinner. Filled with luscious full-color photography and with stories from the irrepressible Valastro clan, Cooking Italian with the Cake Boss shows how to create new takes on traditional dishes that will make your famiglia happy. *** My family, the Valastros, makes its living by baking and selling just about anything you can think of at Carlo’s Bake Shop. It’s what we’re known for. But there’s another side to our family and our relationship to food, and it’s just as personal, maybe even more personal, than what we do at the bakery. I’m talking about the recipes and dishes, meals and traditions that nourish our bodies and souls when we get home. Just like any other family, we enjoy chilling out and spending time together, and there’s no way we’d rather do that than around a table, a place that keeps us grounded and connected to each other as well as to the relatives who came before us. As proud as I am of our professional success, I’m just as proud that we’ve been able to continue making time for our family and extended family—and we’re talking a lot of people— to meet several times a week and eat together. And now I’m honored to share with you my family’s favorite recipes and to tell you the stories of what makes them so near and dear to our hearts. I hope they might become favorites for your family as well, that they help you create memories to last a lifetime, the same way they’ve done for us Valastros. -- Buon Appetito, Buddy Valastro

Discrete-Event System Simulation


Jerry Banks - 1983
    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

Digital Systems: Principles and Applications


Ronald J. Tocci - 1977
    KEY TOPICS For each new device or circuit, the authors describe the principle of the operation, give thorough examples, and then show its actual application. An excellent reference on modern digital systems.

The Cromwell Street Murders: The Detective's Story


John Bennett - 2005
    This book tells for the first time the story from a police perspective. For ten years, the officer in charge of the investigation, Detective Superintendent John Bennett QPM, has refused to tell his story. Now, together with BBC journalist Graham Gardner, he reveals the full story of how the West's were caught, how the case was prepared and how it nearly failed to come to court. This book chronicles the roles of those who brought down two of Britain's most infamous killers, shedding light on the real heroes of one of the saddest chapters of criminal history. It explores the court processes, the complications of Rose West's trial, her unsuccessful appeal and the difficulty of dealing with witnesses in such a traumatic case. On one level, this is a story of the triumph of good over evil; on another it is a detailed documentation of how a murder investigation really works - the pressures, the commitment and the physical and emotional drain on those who carry out this work.

Hoopla


Crispin Porter Bogusky - 2006
    They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

UnBranding: 100 Branding Lessons for the Age of Disruption


Scott Stratten - 2017
    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

The Addiction Treatment Planner


Robert R. Perkinson - 2001
    The bestselling treatment planning system for mental health professionalsThe Addiction Treatment Planner, Fifth Edition provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal agencies.New edition features empirically supported, evidence-based treatment interventions Organized around 43 behaviorally based presenting problems, including substance use, eating disorders, schizoid traits, and others Over 1,000 prewritten treatment goals, objectives, and interventions--plus space to record your own treatment plan options Easy-to-use reference format helps locate treatment plan components by behavioral problem Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies including CARF, The Joint Commission (TJC), COA, and the NCQA

Ethics In Counseling And Psychotherapy: Standards, Research And Emerging Issues


Elizabeth Reynolds Welfel - 1997
    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).