The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    He’s taken sf to places it’s never been (Snow Crash, Anathem). He’s reinvented the historical novel (The Baroque Cycle), the international thriller (Reamde), and both at the same time (Cryptonomicon).Now he treats his legion of fans to Some Remarks, an enthralling collection of essays—Stephenson’s first nonfiction work since his long essay on technology, In the Beginning…Was the Command Line, more than a decade ago—as well as new and previously published short writings both fiction and non.Some Remarks is a magnificent showcase of a brilliantly inventive mind and talent, as he discourses on everything from Sir Isaac Newton to Star Wars.

    Featuring topics from the Copernican Revolution to the mind-boggling theories of recent science, The Astronomy Book uses flowcharts, graphics, and illustrations to help clarify hard-to-grasp concepts and explain almost 100 big astronomical ideas. Covering the biographies of key astronomers through the ages such as Ptolemy, Galileo, Newton, Hubble, and Hawking, The Astronomy Book details their theories and discoveries in a user-friendly format to make the information accessible and easy to follow.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

    Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe.Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe’s genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around.In this paradigm, life is not an accidental byproduct of the laws of physics. Biocentrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader’s ideas of life—time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal.The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again.

    At the time, Watson was only 24, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science's greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions & bitter rivalries. With humility unspoiled by false modesty, Watson relates his & Crick's desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.

    In this masterly synthesis, Arthur Koestler cuts through the sterile distinction between 'sciences' and 'humanities' to bring to life the whole history of cosmology from the Babylonians to Newton. He shows how the tragic split between science and religion arose and how, in particular, the modern world-view replaced the medieval world-view in the scientific revolution of the seventeenth century. He also provides vivid and judicious pen-portraits of a string of great scientists and makes clear the role that political bias and unconscious prejudice played in their creativity.

    David Peat explains the development and meaning of this Superstring Theory in a thoroughly readable, dramatic manner accessible to lay readers with no knowledge of mathematics. The consequences of the Superstring Theory are nothing less than astonishing.

    With his trademark elegant prose, eye for lively detail, and gift for lucid explanation, Professor von Baeyer turns the contemplation of a cooling coffee cup into a beguiling portrait of the birth of a science with relevance to almost every aspect of our lives.

    Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb's Paradox, the anthropic principle and the views of Roger Penrose. Aaronson's informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.

    He looks at the difficult dialogue between science and religion; the conflict between our human desire for permanence and the impermanence of nature; the possibility that our universe is simply an accident; the manner in which modern technology has separated us from direct experience of the world; and our resistance to the view that our bodies and minds can be explained by scientific logic and laws. And behind all of these considerations is the suggestion—at once haunting and exhilarating—that what we see and understand of the world is only a tiny piece of the extraordinary, perhaps unfathomable whole.

    It has been inspired by the scientific ferment that swept through Britain at the end of the 18th century, and which Holmes now radically redefines as 'the revolution of Romantic Science'.

    Based on her work at the Santa Fe Institute and drawing on its interdisciplinary strategies, Mitchell brings clarity to the workings of complexity across a broad range of biological, technological, and social phenomena, seeking out the general principles or laws that apply to all of them. Richly illustrated, Complexity: A Guided Tour--winner of the 2010 Phi Beta Kappa Book Award in Science--offers a wide-ranging overview of the ideas underlying complex systems science, the current research at the forefront of this field, and the prospects for its contribution to solving some of the most important scientific questions of our time.

    As we enter the year 2000, zero is once again making its presence felt. Nothing itself, it makes possible a myriad of calculations. Indeed, without zero mathematicsas we know it would not exist. And without mathematics our understanding of the universe would be vastly impoverished. But where did this nothing, this hollow circle, come from? Who created it? And what, exactly, does it mean? Robert Kaplan's The Nothing That Is: A Natural History of Zero begins as a mystery story, taking us back to Sumerian times, and then to Greece and India, piecing together the way the idea of a symbol for nothing evolved. Kaplan shows us just how handicapped our ancestors were in trying to figurelarge sums without the aid of the zero. (Try multiplying CLXIV by XXIV). Remarkably, even the Greeks, mathematically brilliant as they were, didn't have a zero--or did they? We follow the trail to the East where, a millennium or two ago, Indian mathematicians took another crucial step. By treatingzero for the first time like any other number, instead of a unique symbol, they allowed huge new leaps forward in computation, and also in our understanding of how mathematics itself works. In the Middle Ages, this mathematical knowledge swept across western Europe via Arab traders. At first it was called dangerous Saracen magic and considered the Devil's work, but it wasn't long before merchants and bankers saw how handy this magic was, and used it to develop tools likedouble-entry bookkeeping. Zero quickly became an essential part of increasingly sophisticated equations, and with the invention of calculus, one could say it was a linchpin of the scientific revolution. And now even deeper layers of this thing that is nothing are coming to light: our computers speakonly in zeros and ones, and modern mathematics shows that zero alone can be made to generate everything.Robert Kaplan serves up all this history with immense zest and humor; his writing is full of anecdotes and asides, and quotations from Shakespeare to Wallace Stevens extend the book's context far beyond the scope of scientific specialists. For Kaplan, the history of zero is a lens for looking notonly into the evolution of mathematics but into very nature of human thought. He points out how the history of mathematics is a process of recursive abstraction: how once a symbol is created to represent an idea, that symbol itself gives rise to new operations that in turn lead to new ideas. Thebeauty of mathematics is that even though we invent it, we seem to be discovering something that already exists.The joy of that discovery shines from Kaplan's pages, as he ranges from Archimedes to Einstein, making fascinating connections between mathematical insights from every age and culture. A tour de force of science history, The Nothing That Is takes us through the hollow circle that leads to infinity.

    Now Sobel brings her full talents to bear on what is perhaps her most ambitious topic to date-the planets of our solar system. Sobel explores the origins and oddities of the planets through the lens of popular culture, from astrology, mythology, and science fiction to art, music, poetry, biography, and history. Written in her characteristically graceful prose, The Planets is a stunningly original celebration of our solar system and offers a distinctive view of our place in the universe. * A New York Times extended bestseller * A Featured Alternate of the Book-of-the-Month Club, History Book Club, Scientific American Book Club, and Natural Science Book Club * Includes 11 full-color illustrations by artist Lynette R. Cook BACKCOVER: "[The Planets] lets us fall in love with the heavens all over again." -The New York Times Book Review "Playful . . . lyrical . . . a guided tour so imaginative that we forget we're being educated as we're being entertained." -Newsweek " [Sobel] has outdone her extraordinary talent for keeping readers enthralled. . . . Longitude and Galileo's Daughter were exciting enough, but The Planets has a charm of its own . . . . A splendid and enticing book." -San Francisco Chronicle "A sublime journey. [Sobel's] writing . . . is as bright as the sun and its thinking as star-studded as the cosmos." -The Atlanta Journal-Constitution "An incantatory serenade to the Solar System. Grade A-" -Entertainment Weekly "Like Sobel's [Longitude and Galileo's Daughter] . . . [The Planets] combines masterful storytelling with clear, engaging explanations of the essential scientific facts." -Physics World

    Includes a poster of Theodore Gray's iconic photographic periodic table of the elements! Based on seven years of research and photography by Theodore Gray and Nick Mann, The Elements presents the most complete and visually arresting representation available to the naked eye of every atom in the universe. Organized sequentially by atomic number, every element is represented by a big beautiful photograph that most closely represents it in its purest form. Several additional photographs show each element in slightly altered forms or as used in various practical ways. Also included are fascinating stories of the elements, as well as data on the properties of each, including atomic number, atomic symbol, atomic weight, density, atomic radius, as well as scales for electron filling order, state of matter, and an atomic emission spectrum. This of solid science and stunning artistic photographs is the perfect gift book for every sentient creature in the universe.