F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Randy Frisch - 2019
Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.
The Game of Our Lives
Peter Gzowski - 1981
These were the days when the young Oilers, led by a teenaged Wayne Gretzky, were poised on the edge of greatness, and about to blaze their way into the record books and the consciousness of a nation. While the story of the early Oilers embodies the book, The Game of Our Lives is much more than a retelling of one season in the life of an NHL team.Unlike any book ever written in the annals of hockey, Gzowski beautifully weaves together the anatomy of a modern NHL team with the magnificent history of the game to create one of the best books about hockey in Canada. Here are the great teams and the great players through the ages—Morenz, Richard, Howe, Orr, Hull—the men whose rare and indefinable genius on the ice exemplified the speed, grit and innovation of the game.The Game of Our Lives is the best book on the Canadian passion for hockey; a wondrously perceptive account of the hold the game has on Canadians. —Jack Granatstein, The National Post
Two Years on the Alabama
Arthur Sinclair - 1989
Alabama was the terror of the Atlantic Ocean.
Built in secrecy in Liverpool, England, through the arrangement of Confederate agent Commander James Bulloch, it was built for the fledgling Confederate States Navy which was sorely in need of ships. Under the command of Raphael Semmes it would spend the next two years terrorising and attacking Union shipping to help the Confederacy break the stranglehold which it found itself in. Through these two years it completed seven highly successful expeditionary raids, and it had been at sea for 534 days out of 657, never visiting a single Confederate port. They boarded nearly 450 vessels, captured or burned 65 Union merchant ships, and took more than 2,000 prisoners without a single loss of life from either prisoners or their own crew. Fifth Lieutenant Arthur Sinclair, who served under Semmes on the Alabama for the entirety of its existence, documents a fascinating first-person account of life on board this Confederate raider. As they crisscrossed over the oceans Sinclair notes the ships they attacked, prisoners they took and various places they visited, from Brazil to South Africa. Powered by both sail and steam, the Alabama was one of the quickest ships of its era, reaching speeds of over 13 knots. But in the quest for speed there had been sacrifices, notably the lack of heavy armor-cladding and larger guns, which were to prove fatal during the Battle of Cherbourg in 1864 against the U.S.S. Kearsage. Two Years on the Alabama is an excellent account of naval operations of the confederacy during the American Civil War. It provides brilliant details into the revolutionary changes that were occurring in late-nineteenth century maritime developments. After the Alabama was sunk Sinclair was rescued by the English yacht Deerhound and taken to Southampton. He later served as an officer of the inactive cruiser CSS Rappahannock at Calais, France. Following the Civil War, he primarily lived in Baltimore, Maryland, where he was a merchant. In 1896 he published Two Years on the Alabama. Arthur Sinclair died in Baltimore in November 1925.
How to Work From Home and Make Money in 2017: 13 Proven Home-Based Businesses You Can Start Today (Work from Home Series: Book 1)
Sam Kerns - 2016
I have purchased 3 of his books so far and I have not been disappointed." Lene CAre you tired of struggling just to get by with a paycheck that doesn’t quite stretch far enough? Or are you one of the millions of people who are out of work in an economy gone bad? Maybe you long to be your own boss so you can set your own schedule and choose the path your life will take.Whatever it is that brought you to this page, you’re obviously looking for answers. The good news is you’ve come to the right place.I've spent the past 20 years working for myself, and I would never dream of punching another clock or trudging to someone else’s office every day to collect a meager paycheck. That’s because I’ve discovered the secret: when you work for yourself, you’re happier, more productive, and you have unlimited earning potential.After all, why would you want to work so hard to fund someone else’s dreams?Working for myself has allowed me to live a lifestyle that many people can only dream about. I have the flexibility to create the life I want, take days off when I need to, and I decide how much money I make by choosing the hours I workBut don’t be fooled. Working from home at a home-based business isn’t easy. It takes hard work and dedication to build a successful business that makes money.In my book, I’m pleased to offer you 13 proven, realistic ways to work from home and earn a great income. And I won’t just offer you a brief explanation of each method like some other books do.In each chapter, I provide you with the information and facts you need to determine if that business is right for you.But I don’t stop there. I’ll also give you important links and resources, so if you decide you want to pursue one of the home-based business ideas listed in this book, you’ll have everything you need to begin.So, the choice is yours. Will you wake up tomorrow morning and spend your day funding someone else’s dreams, or will you finally take the steps needed to claim your own success?Why not start right now by buying How to Work From Home and Make Money? It’s one of the most important things you’ll do to begin the process of achieving your own dreams.tags: work from home, home based business, make money, make money from home, online business, small business, start a business, startup, startups, make money online
Richer, Wiser, Happier: How the World’s Greatest Investors Win in Markets and Life
William Green - 2021
Cheat Sheet: Master Getting Things Done...In 2 Minutes - The Practical Summary of David Allen's Best Selling Book
2 Minute Insight - 2014
To get the book's methods to work for you in real life, research shows it takes an average of 66 days of consistent practice for a new skill to become a habit. Cheat Sheet: Master Getting Things Done ...In 2 Minutes... is a fast reference tool that captures this organizational system in a concise, step-by-step format that help you embed the concepts while providing rapid refresher when you need it most. It is designed for:
1.) The busy individual familiar with the system and serious about habit change 2.) The newcomer who values time spent on EXECUTION, not reading.
Key Benefits: • Excellent compact summary of the basic principles of the Get Things Done system in a fast, convenient format. • Saves you precious time from re-reading the book to re-absorb, remember and categorize concepts. We did all the work for you. • Contains illustrated work flow map to follow during THE critical 2 hour weekly review.
• Keep the topic relevant and in front of you for times you fall off the program. More than just a book summary, pull up this organization tool to coach you through the entire process. Life just got easier as you cross off tasks after task; achieve multiple goals and milestones, all the while functioning with a clear mind and a sense of relaxed control.
This reference summary is designed to be purchased along side the reviewed title Getting Things Done: The Art of Stress Free Productivity.
The Mental Abc's of Pitching: A Handbook for Performance Enhancement
H.A. Dorfman - 2000
Dorfman brings his years of expertise as instructor/counselor with the A's, Marlins, and Devil Rays to provide an easy-to-use, A-to-Z handbook which will give insight and instruction on how to pitch to peak performance at every level of the game. Perfect for pitchers who need that extra edge or hitters who want to better understand the mental moves on the mound.
Advertising for People Who Don't Like Advertising
KesselsKramer - 2012
Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.
Make It Fizz: A Guide to Making Bathtub Treats
Holly Port - 2014
Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you’ll be making bath bombs in an afternoon. You’re in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!
Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth
Dan Wetzel - 2000
One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.
York Notes On Shakespeare's "Othello" (York Notes Advanced)
Rebecca Warren - 2003
The Type-Z Guide to Success: A Lazy Person’s Manifesto to Wealth and Fulfillment
Marc Allen - 2006
Not only that, but he considers it a key to his success. Here, he shows how anyone who is disorganized, inexperienced, overwhelmed, financially challenged, or just flat-out lazy can still create the life of their dreams. In the book’s short, inspiring introduction, Allen describes the system he devised on his 30th birthday that completely changed his life — a four-step system so simple to understand and easy to implement that it could be called revolutionary. In the following chapters, he details the importance of each of the four steps — dream, imagine, believe, create — and shows how to forge them into a blueprint for success. A final section includes tips for staying on — or getting back on — course. A quick, breezy read, the book uses centered bold type scattered throughout to ensure that even the laziest readers can grasp its essence in just a few minutes.
How to Discover Best-Selling Nonfiction eBook Ideas - The Bulletproof Strategy
Steve Scott - 2013
You can't write about any topic and expect it will become a best selling eBook. The truth is the Amazon marketplace is full of fickle readers. Most will only read a specific type of nonfiction book. If you're not writing about these topics then no one is going to buy your book. It's that simple!As an expert on niche research, I know what it takes to find proven, profitable markets. I use four free websites to discover where people are spending money. In my book, I show you these sites. Plus I teach you how to find the right niche that matches your background and personal interests.Generate Hundreds Of Book Ideas and Publish Your 1st, 2nd, and 100th Best-Selling Kindle BookThe key to making a killing on Kindle is to follow a publisher's model. You don't succeed with a single title. Your best best is to locate a hidden niche full of hungry buyers who will buy everything you publish. That's how the top authors really make money with Amazon eBooks.My guide details an additional four websites for exploring any market topic. You won't have to guess what people will buy. Instead you'll do a special type of research to decipher the language they use and locate the problems they encounter on a daily basis. In addition, you'll discover the right way to get hundreds of profitable nonfiction book ideas.Discover 7 Secrets Of Highly Effective Kindle AuthorsYou'll need the right philosophy to win at the Amazon game. I've examined top-selling Kindle authors and discovered they have a specific mindset that leads to hundreds of daily sales. My guide details these 7 "highly effective" secrets and shows how you can adopt these winning habits.Use 5 Different Ways To "Hack" AmazonAll the market research in the world won't matter if you pick the wrong market. The only way to publish a best-selling book is to know if it' something Amazon readers will buy.Fortunately I know the secret to determining the profitability of any nonfiction book idea. Specifically I use five tools to "hack" Amazon's algorithm. You'll learn:1. How to determine the average daily sales of any published title2. The quickest way to find related books in your marketplace3. A simple trick for discovering "hidden" book ideas4. My system for turning an unprofitable idea into a title that readers want5. How to use the top selling charts to find what's currently popular in your market.There is a goldmine of information on Amazon. You just need the right tools to do the digging. With my "5 Amazon Hacks," you'll know...within minutes...if you have a best-selling book idea. Then all you have to do is write and publish your title!Would You Like To Know More?Get started right away and locate those best-selling nonfiction book ideas.Scroll to the top of the page and select the 'buy button' now.
Red Zone: China's Challenge and Australia's Future
Peter Hartcher - 2021
The Web Designer's Idea Book, Volume 3: Inspiration from Today's Best Web Design Trends, Themes and Styles
Patrick McNeil - 2013
Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.