The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    The book aims to provide a comprehensive coverage of the concepts of Data Structures.The book starts with a thorough overview of the concepts of C programming including Arrays, Pointers, Strings, and Functions. It then connects these concepts and applies them to the study of Data Structures by discussing key concepts like Linked Lists, Stacks and Queues, Trees and Graphs. Detailed description of various functions in Data Structures like Sorting - both Internal and External. Hashing and Search Trees is provided. The book also provides a chapter on the attributes and organization of files.Written in a simple style, the book provides numerous examples, programmes and psuedocodes to illustrate the theoretical concepts. Several end chapter exercises including review questions, multiple choice questions is provided to help students practise the concepts.

    Most text books have dealt with the subject from this traditional point of view. This book covers all these and many other new themes of contemporary importance.

    Providing coverage of the principles and practices of quantitative chemistry, this book includes applications throughout industry, medicine, and the sciences.

    It also provides a straightforward but comprehensive treatment of VLSI design processes and design rules for students and all novice digital systems designers.

    The text is divided into four parts: circuits, electronics, digital systems, and electromagnetics. Although it delves in depth into each of these topics, the text represents more than your basic survey of the basics of electrical engineering. A solid understanding of the fundamental principles on which modern electrical engineering is based is also provided. This edition includes a chapter on circuit analysis software SPICE, with a detailed discussion of the PC version known as PSPICE (from MicroSim Corp.). Numerous drill exercises have been added to this new edition, reinforcing ideas presented in the examples. There are over 1,000 end-of-chapter problems. This text is suitable for a variety of electrical engineering courses. It can be used as a text for an introduction to electrical engineering for both majors and non-majors or both, or can be split and the various chapters utilized for an introduction to circuits course, a first electronics course, or for a course on digital electronics and logic design.

    Key Features An integrated approach to the development of all four language skills. Notions and functions. Vocabulary presentation and practice. Variety of reading, listening and speaking tasks. Grammar presentation in context. Activities encouraging critical thinking as well as web research. Writing sections containing models and development of writing skills & Writing bank. Realistic pairwork and groupwork activities. Pronunciation and Intonation sections. Study Skills to help students become autonomous learners. Practical English sections preparing students to use the language in real-life situations. Culture sections & CLIL sections for each module. Language Review. Grammar Reference section. Interactive Whiteboard (IWB) Software. Interactive eBook. Writing Books that help students practise and improve their writing skills. Public Speaking / Presentation Skills booklets to help learners become effective communicators and competent public speakers.

    

    It concentrates on the commercial exploitation of inorganic chemicals date. Every chapter in the book has been revised and updated and follows the IUPAC recommendation that the main groups and the tranisition metals be numbered from 1 to 18.

    To develop their caliber aptitude and attitude for the engineering field and profession.2. To strengthen their grasp and understanding of the concepts of the subjects of study and their applicability at the grass roots level.Each book in this series approaches the subject in a very conceptual and coherent manner. While its illustrative and solved examples will facilitate easy mastering of the concepts and their applications an array of solved problems will expose the students to the variety and nature of questions that they can expect to face in the examination. The coverage and features of this series of books make it highly useful for all those preparing for JEE Advanced and aspiring to become engineers.

    

    

    This book is designed for the students of class 10, who are to appear for their Class 10 examinations. The topics covered in this book are in sync with the latest ICSE syllabus and guidelines. This paperback book consists of 477 pages and the content used is easy for the students to understand. It has been penned by R.K. Bansal.Salient Features of this Book:• Each chapter includes exercises for the students to evaluate their understanding of the concepts. • In sync with the latest ICSE syllabus for 2019 board examinations, this will be an easy guide to prepare for the same with.• Chapters are well-covered, giving the students a clear idea about different types of sums, equations and problems so that they do not find any problem difficult to solve.• The solved examples with easy step-by-step guidance make this book a favourite amongst the students. • Schematic representation of data let the Mathematical equations be super simple for the students to grasp.• Exercises contain interactive problems and riddles that will let the students think and develop their analytical skills.

    It provides the latest available information, while retaining its blend of theory and practice within a straightforward presentation.

    Fundamentals Of Mathematical Statistics is written by SC Gupta and VK Kapoor and published by SULTAN CHAND & SONS, Delhi.