We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Why is this open-source tool so popular? Because it automates a tedious task: persisting your Java objects to a relational database. The inevitable mismatch between your object-oriented code and the relational database requires you to write code that maps one to the other. This code is often complex, tedious and costly to develop. Hibernate does the mapping for you.Not only that, Hibernate makes it easy. Positioned as a layer between your application and your database, Hibernate takes care of loading and saving of objects. Hibernate applications are cheaper, more portable, and more resilient to change. And they perform better than anything you are likely to develop yourself."Hibernate in Action" carefully explains the concepts you need, then gets you going. It builds on a single example to show you how to use Hibernate in practice, how to deal with concurrency and transactions, how to efficiently retrieve objects and use caching.The authors created Hibernate and they field questions from the Hibernate community every day-they know how to make Hibernate sing. Knowledge and insight seep out of every pore of this book."What's Inside"- ORM concepts- Getting started- Many real-world tasks- The Hibernate application development process

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    It's an activity. It's something you do. And participating in the act of love is the secret to understanding God's love--the secret to a life well lived. Building on the foundation of the New York Times bestseller, Love Does, the Love Does video study (DVD/digital video sold separately) is a case study in love done--a love that's practical, functional, active. Not a "love" that has all the right answers. Not a "love" with ulterior motives. Not a "love" that's all talk or paralyzed by doubt. But a radically alive love that's an intentional participation in God's world.How is that kind of love done?The how is what this study is about. Real growth happens when you learn how to tap into the empowering, energizing love of God. Using it fills you. Risking it secures you. Giving it satisfies you.Each of the five sessions in the Love Does video study explores a different aspect of God's active love through Bob Goff's teachings and stories:I'm With You - we've been given the invitation to love. Taking it seriously is where life meets faith.Free to Fail - exploring the nature of failure, how it works, and what God does with it.Audacious Love - understanding why receiving love is essential to giving love.Be Not Afraid - chasing out the anxieties that keep us from acting and living the life that Jesus has called us to.Follow Me - delving into how to bring our passions and plans together and bind them to God's plan.This study guide provides teaching notes, discussion questions, Bible study, between-session activities and a practical application called "Putting Love into Action," which gives you the opportunity to put the principles you have learned into real-life practice.It's time to step off the ledge and fall into God's immeasurable love.Designed for use with the Love Does Video Study (9781400206292), sold separately.

    If you're a business or IT professional, this short hands-on guide teaches you how to pull and transform data with SQL in significant ways. You will quickly master the fundamentals of SQL and learn how to create your own databases.Author Thomas Nield provides exercises throughout the book to help you practice your newfound SQL skills at home, without having to use a database server environment. Not only will you learn how to use key SQL statements to find and manipulate your data, but you'll also discover how to efficiently design and manage databases to meet your needs.You'll also learn how to:Explore relational databases, including lightweight and centralized modelsUse SQLite and SQLiteStudio to create lightweight databases in minutesQuery and transform data in meaningful ways by using SELECT, WHERE, GROUP BY, and ORDER BYJoin tables to get a more complete view of your business dataBuild your own tables and centralized databases by using normalized design principlesManage data by learning how to INSERT, DELETE, and UPDATE records

    Inside you’ll find checklists, worksheets, insider advice, and in-depth sections on:How to personalize your weddingUpdated wedding etiquetteCreating a realistic budgetSneaky cost-cutting tipsDress shopping adviceTips for working with florists, caterers, officiants, and othersInvitation wordingVows and ceremony detailsUnique wedding customsALL NEW SECTIONS ON: Planning Online and Destination Weddings

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    PHP is a server-side, HTML-embedded scripting language. It is an open source technology, rapidly gaining popularity as a scripting language for people running dynamic websites. One of its major attractions over Perl, JavaScript and other scripting languages is that PHP has a built-in database integration layer and seamless IP connectivity, with LDAP and TCP as well as the IMAP mail interface. Features; Real world, practical experience and techniques From installation and configuration of the PHP engine to advanced dynamic application design Definitive coverage of core PHP language and database addressing: MySQL is covered in depth. Practical e-commerce and business scripting including database application development, together with PHP and XML applications. LDAP connectivity addressed.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    Together they provide a complete painting programme.

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.

    Blending theory with practice, this book provides applied advice.

    Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate!Shows you how to develop advanced plugins for the most popular CMS platform today, WordPress Covers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settings Delves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP API Includes pointers on how to debug, profile and optimize your code, and how to market your custom plugin Learn advanced plugin techniques and extend WordPress into the corporate environment.