For five years in his mid-twenties, he sailed on the BEAGLE around the world, exploring jungles, climbing mountains, trekking across deserts. With every new landfall, he had new adventures: he rode through bandit country, was thrown into jail by revolutionaries, took part in an armed raid with marines, survived two earthquakes, hunted and fished. He suffered the terrible cold and rain of Tierra del Fuego, the merciless heat of the Australian outback and the inner pangs of heartbreak. He also made the discoveries that finally led him to formulate his theory of Natural Selection as the driving force of evolution. The five-year voyage of the BEAGLE was the basis for all Darwin's later work; but it also turned him from a friendly idler into the greatest scientist of his century. Kevin Jackson is a writer, broadcaster and film-maker. His most recent book is Constellation of Genius: 1922 and All That Jazz (Farrar Strauss Giroux, 2013). He lives in Cambridge, England.

    "BEFORE You Get Your Puppy" covers the first three developmental deadlines covering the period of puppy selection until your puppy's first week at home. 1st Developmental Deadline: Your Education About Puppy Education - Before you search for a puppy you need to complete your education about puppy education. You need to know how to select a good puppy and how puppies work. Selecting a puppy is similar to selecting a car: Do lots of research beforehand and "test drive" a wide variety. But first, you need to learn how to drive. 2nd Developmental Deadline: Evaluating Your Prospective Puppy's Progress - Before you choose your puppy, you need to know how to assess your prospective puppy's current socialization and educational status. Regardless of breed or breeding, if socialization, housetraining, and basic manners are not well underway by eight weeks of age, the puppy is already developmentally retarded. 3rd Developmental Deadline: Errorless Housetraining & Chewtoy-Training Make certain that an errorless housetraining and chewtoy-training program is instituted from the very first day your puppy comes home.

    With Mind, Paul Thagard offers an introduction to this interdisciplinary field for readers who come to the subject with very different backgrounds. It is suitable for classroom use by students with interests ranging from computer science and engineering to psychology and philosophy.Thagard's systematic descriptions and evaluations of the main theories of mental representation advanced by cognitive scientists allow students to see that there are many complementary approaches to the investigation of mind. The fundamental theoretical perspectives he describes include logic, rules, concepts, analogies, images, and connections (artificial neural networks). The discussion of these theories provides an integrated view of the different achievements of the various fields of cognitive science.This second edition includes substantial revision and new material. Part I, which presents the different theoretical approaches, has been updated in light of recent work the field. Part II, which treats extensions to cognitive science, has been thoroughly revised, with new chapters added on brains, emotions, and consciousness. Other additions include a list of relevant Web sites at the end of each chapter and a glossary at the end of the book. As in the first edition, each chapter concludes with a summary and suggestions for further reading.

    This work represents the views of a mathematician on the analogies between computing machines and the living human brain.

    Henry Tuhoe is the quintessential twenty-first-century man. He has a vague, well-compensated job working for a multinational  conglomerate—but everyone around him is getting laid off as the company outsources everything it can to third-world countries. He has a beautiful wife—his college  sweetheart—and an idyllic new home in the leafy suburbs, complete with pool. But his wife won’t let him touch her, even though she demanded he get a vasectomy; he’s seriously overleveraged on the mortgage; and no matter what chemicals he tries the pool remains a corpselike shade of ghastly green. Then Henry’s boss offers him a choice: go to the tiny, magical, about-to-be-globalized Kingdom of Galado to oversee the launch of a new customer-service call center for a boutique bottled water company the conglomerate has just acquired, or lose the job with no severance. Henry takes the transfer, more out of fecklessness than a sense of adventure. In Galado, a land both spiritual and corrupt, Henry wrestles with first-world moral conundrums, the life he left behind, the attention of a steroid-abusing, megalomaniacal monarch, and a woman intent on redeeming both his soul and her country. The result is a riveting piece of fiction of and for our times, blackly satirical, moving, and profound.

    It summarizes Bateson's thinking on the subject of the patterns that connect living beings to each other and to their environment.

    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

    They are vehicles, a series of hypothetical, self-operating machines that exhibit increasingly intricate if not always successful or civilized behavior. Each of the vehicles in the series incorporates the essential features of all the earlier models and along the way they come to embody aggression, love, logic, manifestations of foresight, concept formation, creative thinking, personality, and free will. In a section of extensive biological notes, Braitenberg locates many elements of his fantasy in current brain research.

    The coloring book helps you memorize the anatomy content you need to know in both veterinary medicine and veterinary technology and gives you a fun way to review the information you have studied. All illustrations in the book are suitable for coloring and are of the highest quality, created by expert medical illustrators.Organized by body region, the book is divided into sections devoted to the head and neck; neck, back, and vertebral column; thorax; abdomen; pelvis; forlimb; and hindlimb.Numbered lead lines clearly identify structures to be colored and correspond to a numbered list beneath the illustration so you can easily visualize the veterinary anatomy. Plus, you can create your own color code using the numbered boxes provided for each illustration.Comprehensive veterinary anatomy coverage helps you reinforce your understanding of canine, feline, equine, porcine, ruminants, and avian anatomy.High quality illustrations make it easy for you to color in each anatomic region and review anatomic details.Self-study format provides a fun and interactive way to prepare for exams throughout your veterinary courses.Part of Elsevier's complete veterinary anatomy learning system, integrating core anatomy knowledge, engaging review, hands-on practice, and clinical application to give you a solid foundation for success!

     A powerful true story revealing a remarkable relationship between a dying son - and a mother that refuses to let him go. At the age of 10, Deryn was diagnosed with Leukaemia. Then 18 months later he developed another rare form of cancer called Langerhan’s cell sarcoma. Only five other people in the world have it. He is the youngest of them all and the only person in the world known to be fighting it alongside another cancer, making him one in seven billion. Told there was no hope of survival, after four years of intensive treatment, exhausted by his fight and with just days left to live, Deryn planned his own funeral. But, Deryn’s desperate mother, Callie would not let him give in. Battling medical errors, impossible odds and years of hardship as the cancer consumed his body and their world, they looked for more answers. After making some startling discoveries and taking massive chances - something began to change… Would their lives as a family ever be the same again?

    A computational investigation into the human representation and processing of visual information.

    Richard Dawkins, for example, jolted us into realizing that we are just survival mechanisms for our own genes, sophisticated robots in service of huge colonies of replicators to whom concepts of rationality, intelligence, agency, and even the human soul are irrelevant.Accepting and now forcefully responding to this decentering and disturbing idea, Keith Stanovich here provides the tools for the "robot's rebellion," a program of cognitive reform necessary to advance human interests over the limited interest of the replicators and define our own autonomous goals as individual human beings. He shows how concepts of rational thinking from cognitive science interact with the logic of evolution to create opportunities for humans to structure their behavior to serve their own ends. These evaluative activities of the brain, he argues, fulfill the need that we have to ascribe significance to human life. We may well be robots, but we are the only robots who have discovered that fact. Only by recognizing ourselves as such, argues Stanovich, can we begin to construct a concept of self based on what is truly singular about humans: that they gain control of their lives in a way unique among life forms on Earth—through rational self-determination.

    The authors argue that only by having a sense of common ground between mind in Science and mind in experience can our understanding of cognition be more complete. Toward that end, they develop a dialogue between cognitive science and Buddhist meditative psychology and situate it in relation to other traditions such as phenomenology and psychoanalysis.

    In this original and provocative account of the evolutionary origins of human communication, Michael Tomasello connects the fundamentally cooperative structure of human communication (initially discovered by Paul Grice) to the especially cooperative structure of human (as opposed to other primate) social interaction. Tomasello argues that human cooperative communication rests on a psychological infrastructure of shared intentionality (joint attention, common ground), evolved originally for collaboration and culture more generally. The basic motives of the infrastructure are helping and sharing: humans communicate to request help, inform others of things helpfully, and share attitudes as a way of bonding within the cultural group. These cooperative motives each created different functional pressures for conventionalizing grammatical constructions. Requesting help in the immediate you-and-me and here-and-now, for example, required very little grammar, but informing and sharing required increasingly complex grammatical devices. Drawing on empirical research into gestural and vocal communication by great apes and human infants (much of it conducted by his own research team), Tomasello argues further that humans' cooperative communication emerged first in the natural gestures of pointing and pantomiming. Conventional communication, first gestural and then vocal, evolved only after humans already possessed these natural gestures and their shared intentionality infrastructure along with skills of cultural learning for creating and passing along jointly understood communicative conventions. Challenging the Chomskian view that linguistic knowledge is innate, Tomasello proposes instead that the most fundamental aspects of uniquely human communication are biological adaptations for cooperative social interaction in general and that the purely linguistic dimensions of human communication are cultural conventions and constructions created by and passed along within particular cultural groups.

    The first was that we were still alive. . . ."In 1967, death was the constant companion of the Marines of Hotel Company, 2/5, as they patrolled the paddy dikes, mud, and mountains of the Arizona Territory southwest of Da Nang. But John Culbertson and most of the rest of Hotel Company were the same lean, fighting Marines who had survived the carnage of Operation Tuscaloosa. Hotel's grunts walked over the enemy, not around him. In graphic terms, John Culbertson describes the daily, dangerous life of a soldier fighting in a country where the enemy was frequently indistinguishable from the allies, fought tenaciously, and thought nothing of using civilians as a shield. Though he was one of the top marksmen in 1st Marine Division Sniper School in Da Nang in March 1967--a class of just eighteen, chosen from the division's twenty thousand Marines--Culbertson knew that against the VC and the NVA, good training and experience could carry you just so far. But his company's mission was to find and engage the enemy, whatever the price. This riveting, bloody first-person account offers a stark testimony to the stuff U.S. Marines are made of.