He arrived in London in the summer of 2004, to take on the role of the manager at Russian billionaire Roman Abramovich’s Chelsea FC. His impact on English football was immediate, with his unmistakeable self-confidence, style, drive and ambition. Now he has moved on to Inter Milan where, once again, he has become the focus of media attention. But how did his career start? What led him to becoming one of the great enigmas of World Football?  This fascinating book charts his rise from relatively humble beginnings as assistant coach to Sir Bobby Robson, to become the most sought-after club manager in Europe.Readers will gain an insight into Mourinho’s management skills, as well as his whole footballing philosophy, and his approach to motivating his players. Mourinho himself writes of his move to Roman Abramovich's Chelsea FC and of approaches by other clubs; his ‘mind games’ with Sir Alex Ferguson as Manchester United are knocked out of Europe; and his fears for his personal safety and that of his family after receiving a death threat on the eve of what should have been the biggest night of his life.Long-term family friend, Portuguese journalist Luís Lourenço guides us through the formative years in Mourinho's coaching career, as he returns to Portugal from Barcelona at the turn of the millennium and embarks on the remarkable four-year journey which will lead him to Chelsea FC. A journey which includes short-lived yet turbulent spells at Portuguese giants Benfica and minnows União de Leiria, and culminates in a night of unforgettable glory for FC Porto and José Mourinho as they are crowned Champions of Europe.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    Born in Bow in 1980, Ledley King joined Tottenham Hotspur as a trainee at the age of sixteen, and was a White Hart Lane talisman from his 1999 debut through to his retirement in 2012.Telling it how it was behind the scenes at Spurs during his years progressing from schoolboy trainee to club captain, King dramatically chronicles the turbulent times and personalities of the modern White Hart Lane.Yet above all, King is the story of one of the most widely admired and respected English footballers of modern times – one of passion and roots, friendship, courage, grit; and of a role model of great strength yet rare humility.

    After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team’s creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team’s victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL’s ultimate test of a well-built team: the Super Bowl.

    Now the true inside story of the sports agent business is exposed as never before.During baseball's evolution from national pastime to a $3.6 billion business, the game's agents have played a pivotal role in driving and (some might say) ruining the sport. In a world of unchecked egos and minimal regulation, client-stealing and financial inducements have become commonplace, leading many to label the field a cesspool, devoid of loyalties and filled with predators.Matt Sosnick entered these shark-infested waters in 1997, leaving a job as CEO of a San Francisco high-tech company to represent ballplayers--and hoping to do so while keeping his romantic love of baseball and his integrity intact. License to Deal follows Sosnick as he deals with his up-and-coming clients (his most famous is the 2003 rookie-of-the-year pitching sensation Dontrelle Willis). We become privy to never-before-disclosed stories behind the rise of baseball's most powerful agent, Scott Boras. And we get a novel perspective on the art of the deal and the economics of baseball.By one of baseball's most respected sportswriters, who is now ESPN.com's lead Insider baseball reporter, License to Deal, like Michael Lewis's bestselling Moneyball, will provide fuel for many a heated baseball discussion.

    . . an in-depth excavation of the murky and mysterious world of football business. Smith's candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching' Joe Short, ExpressFootball analysis has grown at the same exponential rate as the sport's popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of 'agent'. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of 'Mr Football', 'super-agent', Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands. The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon's personal rollercoaster of high-flying success to near bankruptcy, the book's over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure. The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.

    Here is his rollicking report.

    In the summer of 1977, entrepreneurial Warner Brothers chairman Steve Ross assembled the best soccer players from across the globe to play for the Cosmos. Pele, the German superstar Franz Beckenbauer, Johan Neeskens, Giorgio Chinaglia, Brazil's 1970 World Cup-winning captain Carlos Alberto, Werner Roth, Roberto Cabanas, and many others all donned Cosmos jerseys and became instant celebrities in the process. The Cosmos quickly became the hottest ticket in town and the Cosmos players soon became enmeshed in a world of millionaires, gangsters, groupies, glamour, power struggles, alcoholic excess, drugs, and fistfights.Published to coincide with the World Cup in June 2006, Once in a Lifetime is the thrilling story of America's first flirtation with the world's most popular game.

    It's not about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, no-nonsense guy who has no hobbies: "I'm not a scratch golfer. I don't know how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep."Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.

    It laid bare the devastating prevalence of steroids and its effects on users. In order to tackle the whole story, dig up the facts, and connect the dots, Irvin Muchnick gives the most sensational scandal in pro wrestling history the full true-crime treatment in Chris and Nancy. Muchnick – the author of Wrestling Babylon and a co-author of Benoit: Wrestling with the Horror That Destroyed a Family and Crippled a Sport – has parsed public records and interviewed dozens of witnesses, inside and outside wrestling, to put together the first thorough and authoritative events of the gruesome June 2007 weekend in Fayette County, Georgia, during which World Wrestling Entertainment superstar Chris Benoit murdered his wife Nancy and their seven-year-old son Daniel, before proceeding to kill himself. But this book goes beyond the crime itself to answer some of the most important questions behind it. The biography of Benoit, a wrestler’s wrestler, makes it clear that his tragedy was a microcosm of the culture of drugs and death behind the scenes of one of North America’s most popular brand of sports entertainment. The author probes the story of the massive supplies of steroids and human growth hormone found in his home – all prescribed by a “doctor to the stars” who got indicted by the U.S. Drug Enforcement Administration, and all dismissed by a WWE “wellness policy” that promoted everything except its talent’s wellness. The Benoit case led to unprecedented scrutiny of wrestling’s overall health and safety standards, by Congressional investigators and others, and this book is the primary source of what they found and what they should continue to look for. The ebook edition includes a new introduction that looks at recent events in sports, and further contextualizes the story of Chris Benoit and the figures surrounding his career.

    With a supporting cast of fellow comedians, this is a warmly written and wonderfully honest adventure-through-sport that will both entertain and inspire.Along the way, we are introduced to the characters helping Paul with his quest. Celebrity names such as Bryony Gordon, Russell Howard, Roisin Conaty and Vassos Alexander pop up with wit and wisdom, alongside an alpine adventure to the Mayr Clinic with Michael McIntyre that pushes Paul to the limit. And not forgetting the 'words of wisdom' and derision from Paul's anti-running friend, Richard.

    One of the original Busby Babes; he has devoted his career to the club, playing in 754 games over 17 years, and winning everything the game had to offer. He played alongside some of the greats such as Best and Law, suffered devastating defeats and was involved in one of the greatest soccer tragedies of all time. Here, for the very first time, he tells the story of those United years, how he tasted FA Cup victory in the emotional final of 1963, won three First Division championships and in 1968 reached the pinnacle of club success—winning the European Cup. Inevitably, such highs are balanced with no less dramatic lows, such as the 1957 European Cup semi-final, the highly charged 1958 FA Cup loss which followed only weeks after the Munich Air disaster, and the 1969 European Cup defeat by Milan. The legacy that Bobby Charlton gives to United is beyond compare.

    Still reeling from the wincing exit to Iceland in the 2016 Euros, expectations were at an all-time low. Qualification had been smooth if not spectacular, and pundits and fans alike were lukewarm about the team’s chances. Just avoiding embarrassment would have counted as some kind of success. As the tournament kicked off, a stunningly stage-managed occasion by Putin and his cronies at FIFA, we all took a deep inhale of breath and waited for the inevitable: technical ineptitude and crap penalties.How wrong we were. Over the next three weeks, as back home we dissolved in the heat, our football team gave us reason to believe. We squeaked a win against Tunisia, trounced Panama and had a great tactical defeat to Belgium to open up the draw to the final. We all bought waistcoats and eulogised Southgate’s calm, fatherly manner. We all fell in love with ‘Slabhead’, aka Harry Maguire. And we did it all to the tune of ‘It’s Coming Home’.Barney Ronay was there through the whole tournament, criss–crossing over Russia as he followed the England team, and the rest, on their quest for glory. Here, he captures the sights and sounds, the twists and turns, the bad food and the great football that contributed into making this World Cup one of the greatest of all time.

    Perry Groves spent over a decade in the footballing spotlight. Sometimes he was at the top, often he was at the bottom and that's half the reason the fans loved him so much--and still do. This is the most truthful and hilarious book about professional football you will ever read. Perry Groves was the first signing by the legendary Arsenal manager George Graham, and that unmistakeable figure with his Tin-Tin haircut and cheeky grin was a player in one of the Gunners' greatest sides. Now he has decided to tell all about his rollercoaster years of booze binges, girl-chasing and gambling sprees. He's a nonstop fund of of hilarious anecdotes, recounting top-flight games played with a hangover, 125 mph motorway chases with international stars, visits to a brothel with an England World Cup hero and revealing how one drunken escapade ended with a group of internationals beting questioned over an attempted murder charge. This is a unique chance to find out what top-flight footballers really get up to off the field and how they behave when the dressing room door is closed.

    Documenting a complete history of the sport, this perceptive work also reflects on common criticisms, including the ways that soccer ferments nationalism, serves right-wing powers, and fosters competitiveness. Acknowledging these concerns, alternative perspectives on the game and practical examples of how to achieve egalitarian matches are explored. Serving as both as an orientation for the politically conscious football supporter and as an inspiration for those who try to pursue the love of the game away from television sets and big stadiums, this thoughtful examination reclaims the notion of soccer as “the people’s game.”