What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    But the cakes, cookies, pies, and goodies assembled in Rosie's Bakery are hands-down the best you'll ever taste. And aren't you worth the treat? A nationally celebrated baker from Boston, Judy Rosenberg shares 200 of her recipes, including Pieces of Cakes: Rosie's Famous Sour Cream Chocolate Layer Cake, The Queen Raspberry, The Velvet Underground. The Smart Cookies: Orange-Pecan-Chocolate Chip Cookies, Gingersnappers, Sunken Kisses, Very Short Shortbread Cookies. The Harvard Squares: Extra Extra Fudgy Brownies, Chunky Chocolate Bars, Honeypots, Linzer Bars. The Cutie Pies: All-American Apple Pie, Blueberry-Plum Crumb Pie, Nectarine Synergie, Raspberry Chiffon Pie. And The Old Smoothies: Bourbon Bread Pudding, Pumpkin Caramel Custard, Truffle SoufflS. Along the way, the author proves to be a trusted and knowledgeable guide who reveals almost all the hard-won secrets of her baking success. She lists her five basic rules of baking, and gives instructions on how to mix, bake, remove, serve, and store every different kind of baked good-from angel food cakes to filled pastry cookies. Winner of a 1991 IACP/Julia Child Cookbook Award. 181,000 copies in print.

    From "The Best Way to Tie Your Shoes” to “3 Ways to Make Yourself Poop” and everything in between, these short, easy-to-use tips from reliable experts will benefit any runner.

    The second volume in The Traditional Bowyer's Bible series covers ancient European bows, Eastern Woodland bows, recurves, strings, steel points, quivers, and much more.

    This training plan is based on solid science, and its physiological basis is clearly explained and incorporated into a running program that produces maximum results and reduces the risk of injury.In Road Racing for Serious Runners, Pete Pfitzinger-a world-class marathoner, distance running coach, and exercise physiologist-tells you how to get the most out of your limited training time. Pfitzinger teams up with former Running Times editor-in-chief Scott Douglas to present a training and racing plan that will help you excel in the full spectrum of road racing distances. You will learn how to- design a week-by-week training program, - determine the right pace to run during speed workouts, - get the most out of long runs, - taper training before an important race, - detect and avoid staleness and injury, - determine the best strategy for each race, and- achieve the optimal mental state to train and race.Included with each of five training schedules are racing tactics, mental tips, and lessons from world-class runners. Whatever distance you plan to race, Road Racing for Serious Runners will guide you to peak performance!

    Spanning 486 miles from the Denver suburbs to Durango, the trail passes through six national forests and six wilderness areas, traverses five major river systems, and crosses eight mountain ranges. The ninth edition of The Colorado Trail has all the information a day hiker, thru-hiker, mountain biker, or equestrian needs to plan and complete a trip on the trail. New to this edition are five chapters on the 80-mile Collegiate West trail addition. Maps and written descriptions for all twenty-eight segments of the Colorado Trail have also been updated throughout the guide. Each chapter provides essential logistical information for Colorado Trail hikers: trailhead directions; road access points; detailed trail descriptions including distance and elevation gain; color maps and elevation profiles; and information on water sources, campsite locations, and resupply towns. Additional town maps and mountain bike detour maps (around Wilderness Areas) have been included throughout the book. An extensive introduction includes information on planning, supplying, safety, equipment, navigation, mountain biking, horseback riding, regulations, and backcountry ethics—plus chapters on the heritage of The Colorado Trail, natural history, and geology. At the back of the book you will find useful contact information and an index.

    With this book you will learn:Basic stitches like the Purl StitchKnit stitches, such as Diamond Brocade and Seeded TrianglesRib Stitches like the Mock Cable Rib and Fishbone RibLace Stitches, such as the Fishtail and Cubic LaceCable Stitches like the Woven Cable and Waving CablesBONUS: As an added bonus this book includes a knitting glossary at the end, for you to use to help understand knitting jargon!

    Veteran trail runner, triathlete, and adventure racer Lisa Jhung offers this illustrated pocket guide to all runners curious about running off road or wanting to run farther into the backcountry. She offers authoritative advice on everything from how to find good trails to run, how to choose the best shoes and clothing, how to carry enough water, and how to stay safe from wildlife and weather.Trailhead includes:The allure: Why trail running is good for body and mindThe essentials: Finding good trails, choosing the best trail running gear, handling trail and weather conditions, what you need to know about nutrition and hydrationSafety: How to treat (and avoid) common trail running injuries, first aid, animal safetyEtiquette: Right of way, preserving the trail, when nature callsCompany: Running alone, with friends, with dogs―or burros!Stronger, faster: At-home exercises to enhance your runningGoing long: Preparing for longer trail runs or trail racesTrailhead is a smart, entertaining read as well as a thorough resource for everyone from aspiring trail runners to those looking to get the most out of every trail run, whether in a city park or on a mountain adventure.

    Tracking down a mass murderer is a constant plot line in films, television, and literature. But these stories are so often based on real life. In certain circumstances, however, real life goes a step beyond what we could imagine happening in fiction. Sometimes, the actions of a serial killer can seem so extreme and strange, their motivations so twisted and evil, that we struggle to comprehend exactly how they fit into the modern world. In the case of Keith Hunter Jesperson, the truth behind his murder spree is more horrific than anything dreamt up by Hollywood’s best screenwriters. After a disturbing childhood left the giant of a man riddled with emotional and psychological scars, Jesperson travelled across Canada and spent time strangling and killing women whom he met along the way. While he was only convicted of eights murders, his own boasts suggest that total could have reached as high as 160. As a truck driver, he had the perfect cover story for travelling from town to town without having to put down roots. Often leaving an unsuspecting family at home, he was out in the wilderness committing heinous acts without anyone from the authorities coming close to suspecting his guilt. Jesperson, annoyed by the lack of attention he was receiving, began to leave messages to the public. Scrawled onto the walls of truck stop bathrooms, he signed each confession with a happy, smiley face. This led the media to christening him the Happy Face Killer. It was decades before the investigators came close to catching the killer, so read on to discover just how Keith Hunter Jesperson managed to get away with numerous horrific murders. This is the story of the Happy Face Killer. Scroll back up and grab your copy now!

    Fans of the wildly popular “60 Knits” series are already into the lighter sportweight wool, exclusively from Cascade Yarns-and new readers will welcome its many advantages. Projects include the Paris Cardigan and Birdhouse Sweater from Pat Olski, Amy Barht's Bunny Blanket, and Veronica Manno's Smart Striped Vest.

    Irish makes it easy for beginners to learn the creative craft of woodburning in Pyrography Basics. All that aspiring beginners need is this book and an inexpensive woodburning tool to start adorning wood, gourds, leather, paper and more with beautifully burned images and patterns. The author provides a thorough introduction to basic tools, materials and techniques. Readers learn how to set up a practice board to experiment with strokes and settings before moving on to working projects with confidence. Six skill-building projects provide step-by-step exercises in using temperature, time, layering, and texturing to create artistic tonal values.

    More than 20 hikes, ranging from easy to difficult, are covered in depth, with trail descriptions, elevation charts, maps, and photos. Chapters on history, geology, ecology, and wildlife are included along with essential information on lodging, camping, outdoor adventures, and popular park activities in Yosemite Valley, Tuolumne Meadows, Wawona, and Hetch Hetchy. From the world-famous views of cliffs, waterfalls, polished granite domes, and giant sequoia groves to fine dining at the High Sierra Camp, this comprehensive travel companion allows anyone to access this fascinating park.

    Instructing runners in Finland, Mexico, Venezuela, Denmark, Japan, the USA and New Zealand, Lydiard has continued to refine his methods, and this manual contains information on exercise physiology, diet, injury prevention and cure, discussion of Lydiard's methods and revised training schedules.

    Fortunately, researchers have come up with a new treatment plan to help you control symptoms: a low-FODMAP diet. FODMAPs are a collection of short-chain carbohydrates that are difficult to digest and found in many common foods, like wheat, milk, beans, and some vegetables, fruits, and sweeteners. The Everything Guide to the Low-FODMAP Diet walks you through the step-by-step process for identifying your individual sensitivities--and gives you options and substitutions so you can enjoy your favorite foods again. Learn how to: Understand food allergies and intolerance Identify high- and low-FODMAP foods Eliminate FODMAP sources from your diet Stock your pantry for success Create your own personalized diet based on your unique needs Re-create favorite recipes using low-FODMAP ingredients Dr. Barbara Bolen, an IBS specialist, provides advice and tips for developing a personalized and realistic healthy eating plan. And with 150 low-FODMAP and gluten-free recipes, you can reduce digestive distress and feel great while enjoying satisfying and nutritious meals!

    From carving and veneering to jewelry boxes and custom cabinetry, "Woodwork" is the ultimate visual guide to every essential woodworking technique.Featuring an attractive range of finely crafted projects in easy-to-follow step-by-step detail, from household items to furniture, "Woodwork" is an inspiring book for woodworking enthusiasts who want to develop their skills, whether a beginner or more advanced woodworker.