The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains


Robert H. Lustig - 2017
    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

A Field Guide to Lies: Critical Thinking in the Information Age


Daniel J. Levitin - 2016
    We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, distortions, and outright lies from reliable information? Levitin groups his field guide into two categories—statistical infomation and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some lying weasels in their tracks!

The Zeitgeist Movement Defined: Realizing a New Train of Thought


TZM Lecture Team - 2014
    The dominant theme is that the current socioeconomic system governing the world at this time has severe structural flaws, born out of primitive economic and sociological assumptions originating in our early history, where the inherent severity of these flaws went largely unnoticed.However, in the early 21st century, these problems have risen prominently, taking the consequential form of increasing social destabilization and ongoing environmental collapse. Yet, this text is not simply about explaining such problems and their root causality - It is also about posing concrete solutions, coupled with a new perspective on social/environmental sustainability and efficiency which, in concert with the tremendous possibility of modern technology and a phenomenon known as ephemeralization, reveals humanity's current capacity to create an abundant, post-scarcity reality.While largely misunderstood as being "utopian" or fantasy, this text walks through, step by step, the train of thought and technical industrial reordering needed to update our global society (and its values) to enable these profound new possibilities. While this text can be read strictly from a passive perspective, it was created also to be used as an awareness or activist tool. The Zeitgeist Movement, which has hundreds of chapters across dozens of countries and is perhaps the largest activist organization of its kind, hopes those interested in this direction will join the movement in global solidarity and assist in the culmination of this new social model, for the benefit of the whole of humanity.

The Age of Sustainable Development


Jeffrey D. Sachs - 2015
    Sachs is one of the world's most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development.Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metrics, and practical pathways they need to achieve Sustainable Development Goals. Far more than a rhetorical exercise, this book is designed to inform, inspire, and spur action. Based on Sachs's twelve years as director of the Earth Institute at Columbia University, his thirteen years advising the United Nations secretary-general on the Millennium Development Goals, and his recent presentation of these ideas in a popular online course, "The Age of Sustainable Development" is a landmark publication and clarion call for all who care about our planet and global justice.

The Big Necessity: The Unmentionable World of Human Waste and Why It Matters


Rose George - 2008
    But we should--even those of us who take care of our business in pristine, sanitary conditions. For it's not only in developing countries that human waste is a major public health threat: population growth is taxing even the most advanced sewage systems, and the disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, 1.95 million people have no access to an indoor toilet. Yet the subject remains unmentionable."The Big Necessity "takes aim at the taboo, revealing everything that matters about how people do--and don't--deal with their own waste. Moving from the deep underground sewers of Paris, London, and New York--an infrastructure disaster waiting to happen--to an Indian slum where ten toilets are shared by 60,000 people, Rose George stops along the way to explore the potential saviors: China's five million biogas digesters, which produce energy from waste; the heroes of third world sanitation movements; the inventor of the humble Car Loo; and the U.S. Army's personal lasers used by soldiers to zap their feces in the field.With razor-sharp wit and crusading urgency, mixing levity with gravity, Rose George has turned the subject we like to avoid into a cause with the most serious of consequences.

Soil Not Oil: Environmental Justice in an Age of Climate Crisis


Vandana Shiva - 2008
    Shiva shows that a world beyond dependence on fossil fuels and globalization is both possible and necessary.Condemning industrial agriculture as a recipe for ecological and economic disaster, Shiva’s champion is the small, independent farm: their greater productivity, their greater potential for social justice as they put more resources into the hands of the poor, and the biodiversity that is inherent to the traditional farming practiced in small-scale agriculture. What we need most in a time of changing climates and millions hungry, she argues, is sustainable, biologically diverse farms that are more resistant to disease, drought, and flood. In her trademark style, she draws solutions to our world’s most pressing problems on the head of a pin: “The solution to climate change,” she observes, “and the solution to poverty are the same.”Using Shiva’s organization Navdanya—praised by Barbara Kingsolver as “a small, green Eden framed against the startling blue backdrop of the Himalayas”—as a model, Soil Not Oil lays out principles for feeding the planet that are socially just and environmentally sound. Shiva then expands her analysis to broader issues of globalization and climate change, arguing that a healthy environment and a just world go hand in hand. Unwavering and truly visionary, Soil Not Oil proposes a solution based on self-organization, sustainability, and community rather than corporate power and profits.A world-renowned environmental leader and thinker, Vandana Shiva is the author of many books, including Earth Democracy, Water Wars, and Staying Alive. She is the editor of Manifestos on the Future of Food and Seed.

Payback: Debt and the Shadow Side of Wealth


Margaret Atwood - 2007
    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.

The Master Switch: The Rise and Fall of Information Empires


Tim Wu - 2010
    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

Six Degrees: Our Future on a Hotter Planet


Mark Lynas - 2007
    Written by the acclaimed author of High Tide, this highly relevant and compelling book uses accessible journalistic prose to distill what environmental scientists portend about the consequences of human pollution for the next hundred years.In 2001, the Intergovernmental Panel on Climate Change (IPCC) released a landmark report projecting average global surface temperatures to rise between 1.4 degrees and 5.8 degrees Celsius (roughly 2 to 10 degrees Fahrenheit) by the end of this century. Based on this forecast, author Mark Lynas outlines what to expect from a warming world, degree by degree. At 1 degree Celsius, most coral reefs and many mountain glaciers will be lost. A 3-degree rise would spell the collapse of the Amazon rainforest, disappearance of Greenland's ice sheet, and the creation of deserts across the Midwestern United States and southern Africa. A 6-degree increase would eliminate most life on Earth, including much of humanity.Based on authoritative scientific articles, the latest computer models, and information about past warm events in Earth history, Six Degrees promises to be an eye-opening warning that humanity will ignore at its peril.

Winning the Green New Deal: Why We Must, How We Can


Guido Girgenti - 2020
    In October 2018, scientists warned that we have less than 12 years left to transform our economy away from fossil fuels, or face catastrophic climate change. At that moment, there was no plan in the US to decarbonize our economy that fast. Less than two years later, every major Democratic presidential candidate has embraced the vision of the Green New Deal—a rapid, vast transformation of our economy to avert climate catastrophe while securing economic and racial justice for all. What happened? A new generation of leaders confronted the political establishment in Washington DC with a simple message: the climate crisis is here, and the Green New Deal is our last, best hope for a livable future. Now comes the hard part: turning that vision into the law of the land. In Winning a Green New Deal, leading youth activists, journalists, and policymakers explain why we need a transformative agenda to avert climate catastrophe, and how our movement can organize to win. Featuring essays by Varshini Prakash, cofounder of Sunrise Movement; Rhiana Gunn-Wright, Green New Deal policy architect; Joseph Stiglitz, Nobel Prize–winning economist; Bill McKibben, internationally renowned environmentalist; Mary Kay Henry, the President of the Service Employees International Union, and others we’ll learn why the climate crisis cannot be solved unless we also confront inequality and racism, how movements can redefine what’s politically possible and overcome the opposition of fossil fuel billionaires, and how a Green New Deal will build a just and thriving economy for all of us. For anyone looking to understand the movement for a Green New Deal, and join the fight for a livable future, there is no resource as clear and practical as Winning the Green New Deal.

Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us


Dan Lyons - 2018
    Why did work become so miserable? Who is responsible? And does any company have a model for doing it right?For two years, Lyons ventured in search of answers. From the innovation-crazed headquarters of the Ford Motor Company in Detroit, to a cult-like "Holocracy" workshop in San Francisco, and to corporate trainers who specialize in ... Legos, Lyons immersed himself in the often half-baked and frequently lucrative world of what passes for management science today. He shows how new tools, workplace practices, and business models championed by tech's empathy-impaired power brokers have shattered the social contract that once existed between companies and their employees. These dystopian beliefs--often masked by pithy slogans like "We're a Team, Not a Family"--have dire consequences: millions of workers who are subject to constant change, dehumanizing technologies--even health risks. A few companies, however, get it right. With Lab Rats, Lyons makes a passionate plea for business leaders to understand this dangerous transformation, showing how profit and happy employees can indeed coexist.

Stuffed And Starved: Markets, Power And The Hidden Battle For The World Food System


Raj Patel - 2007
    It took him from the colossal supermarkets of California to India’s wrecked paddy-fields and Africa’s bankrupt coffee farms, while along the way he ate genetically engineered soy beans and dodged flying objects in the protestor-packed streets of South Korea.What he found was shocking, from the false choices given us by supermarkets to a global epidemic of farmer suicides, and real reasons for famine in Asia and Africa.Yet he also found great cause for hope—in international resistance movements working to create a more democratic, sustainable and joyful food system. Going beyond ethical consumerism, Patel explains, from seed to store to plate, the steps to regain control of the global food economy, stop the exploitation of both farmers and consumers, and rebalance global sustenance.

Footprints: In Search of Future Fossils


David Farrier - 2020
    Modern civilization has created objects and landscapes with the potential to endure through deep time, whether it is plastic polluting the oceans and nuclear waste sealed within the earth or the 30 million miles of roads spanning the planet. Our carbon could linger in the atmosphere for 100,000 years, and the remains of our cities will still exist millions of years from now as a layer in the rock. These future fossils have the potential to reveal much about how we lived in the twenty-first century.Crossing the boundaries of literature, art, and science, Footprints invites us to think about how we will be remembered in the myths and stories of our distant descendants. Traveling from the Baltic Sea to the Great Barrier Reef, and from an ice-core laboratory in Tasmania to Shanghai, one of the world’s biggest cities, Farrier describes a world that is changing rapidly, with consequences beyond the scope of human understanding. As much a message of hope as a warning, Footprints will not only alter how you think about the future; it will change how you see the world today.

The Parasitic Mind: How Infectious Ideas Are Killing Common Sense


Gad Saad - 2020
    Dr. Gad Saad, the host of the YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech. The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with—if we have the courage to use them. A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights.

Selfie: How We Became So Self-Obsessed and What It's Doing to Us


Will Storr - 2017
    This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self.