The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) . . . often a new coach or GM or quarterback (or all three) . . . then the losses . . . and back to rebuilding. Pluto reviews all the major moves—draft choices and deals, hiring and firing and reshuffling—and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans.

    Now the true inside story of the sports agent business is exposed as never before.During baseball's evolution from national pastime to a $3.6 billion business, the game's agents have played a pivotal role in driving and (some might say) ruining the sport. In a world of unchecked egos and minimal regulation, client-stealing and financial inducements have become commonplace, leading many to label the field a cesspool, devoid of loyalties and filled with predators.Matt Sosnick entered these shark-infested waters in 1997, leaving a job as CEO of a San Francisco high-tech company to represent ballplayers--and hoping to do so while keeping his romantic love of baseball and his integrity intact. License to Deal follows Sosnick as he deals with his up-and-coming clients (his most famous is the 2003 rookie-of-the-year pitching sensation Dontrelle Willis). We become privy to never-before-disclosed stories behind the rise of baseball's most powerful agent, Scott Boras. And we get a novel perspective on the art of the deal and the economics of baseball.By one of baseball's most respected sportswriters, who is now ESPN.com's lead Insider baseball reporter, License to Deal, like Michael Lewis's bestselling Moneyball, will provide fuel for many a heated baseball discussion.

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    

    From the boys at the back of the bus to one of the most imitated sports talk radio stations on the air today, get the full story as told by the guys you tune in to hear on 1310 AM every day.On the occasion of The Ticket’s 15th anniversary, Ticketheads finally have a book revealing all the history and behind-the-scenes hijinks of the Marconi-winning radio station. The ultimate bathroom book for every good, strong P1, this is the true, unvarnished Ticket story of how Mike Rhyner and the gang evolved from press-box yuk monkeys to forming the core of one of the nation’s most popular radio stations.

    

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.

    But Colin Cowherd knows what really goes on—and he’s not afraid to share the vivid details of everything ESPN doesn’t show. From hotel parties for athletes and other industry professionals, to gossip from the road between games, to what happens behind closed doors, Cowherd—who has interviewed everyone from President Barack Obama to Kate Upton—draws on personal experiences to offer you an exclusive look into the rarefied, outrageous, ego-mad sports world. With unparalleled candor and the signature, brazen voice his fans have come to know and love, Cowherd offers a unique vantage point of places and events otherwise curtained to the general sports audience, while weaving in his opinions on aspects of competition, tradition, and all things refereed. If you want honest, unvarnished opinions on current sports rivalries, scandals, and statistics, it’s all in Raw—from one of America’s most outspoken sports broadcasters on air today.

    Then check out their other lists and insights from the first 100 years of the NHL, including: - The Top 10 Ways The NHL Will Be Different in 25 Years - The Top 10 Most Questionable Decisions Under Gary Bettman - The 10 Worst Teams In NHL History - And the biggest gripes the authors had with each other’s rankings All of this makes THE 100 GREATEST PLAYERS IN NHL HISTORY (AND OTHER STUFF) a must-read for sports fans who love raging debates and the glorious weirdness of hockey!

    Victory, after all, could come down to choosing between the supposed sleeper and the overrated prospects who won't be able to fool people in the Show like they have down on the farm.    Nearly every major-league team has sought the advice of current or former Prospectus writers, and readers of Baseball Prospectus 2014 will understand what all those fans have been raving about. "If you're a baseball fan and you don't know what BP is, you're working in a mine without one of those helmets with the lights on it."—Keith Olbermann "The first time I saw the PECOTA projections, I realized that someone out there understood." —Jeff Luhnow, General Manager, Houston Astros "For me, every year baseball begins with the big, brilliant, beautiful book you are holding in your hands right now."—Joe PosnanskiBaseball Prospectus 2013 correctly predicted:*Disappointing performances by Albert Pujols, Dan Haren, Michael Bourn, Justin Upton, and Tommy Hanson.*Breakouts by Paul Goldschmidt, Freddie Freeman, Kyle Seager, Matt Moore, Shelby Miller, and Jason Kipnis, as well as bounceback seasons from Jayson Werth and Shin-Soo Choo.*That Max Scherzer would be a Cy Young contender and Michael Wacha ace-in-waiting for the Cardinals.*That Wil Myers would be a middle-of-the-order bat for Tampa Bay and Josh Donaldson would finally win the Rich Harden trade for the A's.*That CC Sabathia's velocity drop could be a problem, but Felix Hernandez's would not be. *That Joaquin Benoit, Kenley Jansen, and Koji Uehara were better bullpen bets than pre-season closer picks Bruce Rondon, Brandon League, and Joel Hanrahan.

    Author Mick Minas goes behind the scenes-- interviewing players, coaches, and front office personnel--to create the first in-depth look at the history of the Clippers.The Curse is filled with drama: the unauthorized relocation of the franchise that led to the NBA filing a multi-million dollar lawsuit against the Clippers, the disruption of the team's first playoff appearance by the Los Angeles riots, the bold but unsuccessful attempt to sign Kobe Bryant at the peak of his career, and the scandal that ultimately resulted in owner Donald Sterling being banned from the NBA for life. Featuring some of basketball's biggest names, including World B. Free, Elgin Baylor, Danny Manning, Doc Rivers, Larry Brown, Dominique Wilkins, Elton Brand, Baron Davis, Blake Griffin, and Chris Paul, The Curse delves into the disasters of the past and the complications of the present. This is the definitive history of the NBA's most dysfunctional franchise.