It's an easy read that packs a major marketing punch." —Rob Marsh, conversion copywriter and strategist, Brandstory “Most books about voice of customer research cover why it’s important and the outcomes you can expect from implementing it, but they don’t cover the ‘how.’ Finding the Right Message breaks VOC research down into a doable, step-by-step process that you can implement immediately.” —Jules Taggart, Jules Taggart Marketing Strategy “Jen’s framework for discovering, understanding, and applying your customer’s voice in your copy is nothing short of brilliant. She’s managed to distill the work of an entire, multi-disciplinary agency into a process that any ONE person can learn and use over and over.
As someone who does not enjoy the ‘online business’ hustle, having a website that can essentially be my sales wingman is a pretty big deal to me. So I am beyond excited (and grateful) to have such a simple plan to use to confidently put my site to work for me!” —RM Harrison, business alignment and growth strategist “I can totally attest to Jen’s remarks that she understands the quantitatively challenged brain. I am a creative, but Jen makes understanding this stuff so simple and totally doable. Follow this process and you will not only feel smarter but your ideal customers will be knocking on your door!” —Melissa Penton, business coach, www.melissapenton.com Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. What would that mean to your business? In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you’ll get a step by step guide that any small business owner or marketer can easily start using. You’ll learn: step-by-step process for review mining so that you can paint a picture of your customers with the words they use Best practices for conducting interviews and surveys How to analyze your voice of customer research findings and apply them to your copy How to write a value proposition that speaks directly to the customer’s problem and how your product of solution will help fix it What the differences between features and benefits really are and how that affects your website copy

    

    You will be introduced to the essentials of good design and how to optimize for search engines. You will discover how to register a domain name and migrate a website to a remote host. Because you will have built the web pages yourself, you will know exactly how HTML and CSS work. You have will complete control over your websites and their maintenance.Practical Website Design for Absolute Beginners centers around introducing small amounts of new code in short practical chapters and provides many website templates that can be easily adapted for your own websites. Each chapter builds on the templates created in the previous chapter. You are provided with a practical project to complete in most chapters, and taught to produce practical web pages right from the start.In the first chapter you will install and configure a free text editor, then you will produce the structure for your first web page. You will then gradually learn to create more sophisticated and increasingly practical web pages and websites.In this book you will be encouraged by means of a series of achievable goals, and you will be rewarded by the knowledge that you are learning something valuable and really worthwhile. You will not have to plow through daunting chapters of disembodied code theory because the code is described and explained in context within each project. Because each project is fully illustrated, you will see clearly what you are expected to achieve as you create each web page.What You'll Learn Provides instructions for installing a text editor for producing HTML and CSSShows you step-by-step how to build and test web pages and websitesTeaches you how to ensure that your websites are attractive and usefulDescribes how to make the most effective use of color and imagesTeaches you the essential features of search engine optimizationShows you how to migrate your website to a remote hostWho This Book Is ForPractical Website Design for Absolute Beginners is for people who want to begin designing their own websites. It uses a highly motivational, easily assimilated step-by-step approach where you will start learning practical skills from the very first chapter. The book is an excellent choice for people who have computer skills but would also like to learn HTML and CSS. For readers who have little or no knowledge of HTML and CSS, the book will teach enough to complete all the projects in the book.