Best of
Society

1962

Propaganda: The Formation of Men's Attitudes


Jacques Ellul - 1962
    With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press

The Gutenberg Galaxy: The Making of Typographic Man


Marshall McLuhan - 1962
    It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

The Other America: Poverty in the United States


Michael Harrington - 1962
    This anniversary edition includes Michael Harrington’s essays on poverty in the 1970s and ’80s as well as a new introduction by Harrington’s biographer, Maurice Isserman. This illuminating, profoundly moving classic is still all too relevant for today’s America.When Michael Harrington’s masterpiece, The Other America, was first published in 1962, it was hailed as an explosive work and became a galvanizing force for the war on poverty. Harrington shed light on the lives of the poor—from farm to city—and the social forces that relegated them to their difficult situations. He was determined to make poverty in the United States visible and his observations and analyses have had a profound effect on our country, radically changing how we view the poor and the policies we employ to help them.

Preventing World War III: Some Proposals


Quincy WrightJerome D. Frank - 1962
    ... Sociologists, lawyers, political scientists, linguists, physicists, and philosophers are represented in a search for ways and means to avoid Armageddon. ...[C]ontains much of idealism, of hope, and of aspiration. ...[A]n admirable presentation of possibilities, the adoption of any one of which could conceivably lead to decades of peace." --William F. Barber, University of Maryland Political Science Quarterly (80, 4), Dec., 1965 Includes contributions by: Lewis C. BohnSeymour MelmanRalph W. GerardKarl W. DeutschRobert GomerMorton DeutschT. C. SchellingHerbert C. KelmanArne NaessEmile BenoitCharles E. OsgoodErich FrommJerome D. FrankDavid DalchesDavid RiesmanAmitai EtzioniAnatol RapoportBertrand RussellC. West ChurchmanG. I. PokrovskyIvan SupekZellig S. HarrisTalcott ParsonsArthur LarsonRoger FisherLouis B. Sohn ...and Editors' Epilogues from Morton Deutsch, William M. Evan, and Quincy Wright.