His writing is as much art as it is science. He is the most viable system I know." Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. "If . anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer . everyone in management . should be grateful to him for using clear and at times elegant English and . even elegant diagrams." The Economist This is the second edition of a book which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author's theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text. "Stafford Beer's works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today's successful managers and administrators. Brain of the Firm shows a first-rate intellect at work and provides concepts, models and inspiration for both practitioners and teachers." Sir Douglas Hague, CBE

    While maintaining its already successful writing style and pedagogy, this title has also incorporated key organizational changes in order to reflect recent trends in the field. The text features large quantity of examples and student problems and a strong introduction to the proper use and misuse of control charts. In this edition several chapters were streamlined, and consolidations and profitability were brought forward in the text. There is new material on experimental design, a reduced emphasis on acceptance sampling, and enhanced attention to the managerial and organizational aspects of quality control. Free SPC expert software is packaged with the text for use as a statistical and graphical tool. Text plus 3.5 diskette.

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