Best of
Journalism

1964

Understanding Media: The Extensions of Man


Marshall McLuhan - 1964
    Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

Four Days: The Historical Record of the Death of President Kennedy


United Press International - 1964
    Told through words and photographs. Compiled by the United Press International and the American Heritage Magazine.

The Bridge: The Building of the Verrazano-Narrows Bridge


Gay Talese - 1964
    It remains an engineering marvel almost forty years later--at 13,700 feet (more than two and a half miles), it is still the longest suspension bridge in the United States and the sixth longest in the world. Gay Talese, then early in his career at the New York Times, closely followed the construction, and soon after the opening his book The Bridge appeared. Never before in paperback, it remains both a riveting human drama of politics and courage, and a demonstration of Talese's consummate skills as a reporter and storyteller. His memorable narrative--accompanied, as then, by the astonishingly beautiful working drawings of Lili Rethi--will now captivate a new generation of readers.