Best of
Brain

1992

Sales power: the silva mind method: for sales professionals


José Silva - 1992
    Silva explains how creative visualization will teach readers how to establish an immediate rapport with customers, handle objections and rejections, and more.

Beyond Modularity: Developmental Perspective on Cognitive Science


Annette Karmiloff-Smith - 1992
    She shows how each can enrich the other and how both are necessary to a fundamental theory of human cognition.Karmiloff-Smith shifts the focus from what cognitive science can offer the study of development to what a developmental perspective can offer cognitive science. In Beyond Modularity she treats cognitive development as a serious theoretical tool, presenting a coherent portrait of the flexibility and creativity of the human mind as it develops from infancy to middle childhood.Language, physics, mathematics, commonsense psychology, drawing, and writing are explored in terms of the relationship between the innate capacities of the human mind and subsequent representational change which allows for such flexibility and creativity. Karmiloff-Smith also takes up the issue of the extent to which development involves domain-specific versus domain-general processes. She concludes with discussions of nativism and domain specificity in relation to Piagetian theory and connectionism, and shows how a developmental perspective can pinpoint what is missing from connectionist models of the mind.

Braindance: New Discoveries about Human Origins and Brain Evolution


Dean Falk - 1992
    Biological anthropologist Dean Falk now brings the discussion into the 21st century. In this revised edition with a new preface and updated information through 2003, she reexamines her groundbreaking research of how the human brain evolved and reveals how this process continues to impact our species. Around two million years ago, our earliest hominin ancestors experienced an explosive brain expansion, at least one million years after they began to walk upright. Rather than linking bipedalism alone with brain expansion, as previously theorized, Falk’s explanation involves climate. She contends that bipedalism allowed our ancestors to wander farther afield in savannah-like regions, where their brains were subjected to solar heating. Falk and her colleagues discovered that one hominin line developed a complicated brain-cooling system to combat the destructive effects of excessive heat. This ability and expanding brain size evolved together, thus producing hominins with a brain capacity three times greater than their ancestors. Falk further discusses the evolution of visual skills, right-handedness, language ability, right-brain/left-brain and male/female differences—and the uniquely human ability to dance. The specifics of how we tapped, toed, and twisted through the prehistoric "brain dance" form the story line of this book. And what did two million years of bigger brains produce? The last chapter summarizes Falk’s ideas on human cognitive and conscious capacities for the future.

Value-Focused Thinking: A Path to Creative Decisionmaking


Ralph L. Keeney - 1992
    A problem arises and people react, placing the emphasis on mechanics and fixed choices instead of on the objectives that give decisionmaking its meaning. In this book, Keeney shows how recognizing and articulating fundamental values can lead to the identification of decision opportunities and the creation of better alternatives. The intent is to be proactive and to select more attractive decisions to ponder before attempting any solutions.Keeney describes specific procedures for articulating values by identifying and structuring objectives qualitatively, and he shows how to apply these procedures in various cases. He then explains how to quantify objectives using simple models of values. Such value analysis, Keeney demonstrates, can yield a full range of alternatives, thus converting decision problems into opportunities. This approach can be used to uncover hidden objectives, to direct the collection of information, to improve communication, to facilitate collective decisionmaking, and to guide strategic thinking. To illustrate these uses, Keeney shows how value-focused thinking works in many business contexts, such as designing an integrated circuit tester and managing a multibillion-dollar utility company; in government contexts, such as planning future NASA space missions and deciding how to transport nuclear waste to storage sites; and in personal contexts, such as choosing career moves and making wise health and safety decisions.An incisive, applicable contribution to the art and science of decisionmaking, Value-Focused Thinking will be extremely useful to anyone from consultants and managers to systems analysts and students.